{"id":670253,"date":"2025-08-17T00:00:00","date_gmt":"2025-08-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/17\/over-60-local-players-want-to-set-up-a-joint-marketing-firm-in-ghana\/"},"modified":"2025-08-17T00:00:00","modified_gmt":"2025-08-17T00:00:00","slug":"over-60-local-players-want-to-set-up-a-joint-marketing-firm-in-ghana","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/17\/over-60-local-players-want-to-set-up-a-joint-marketing-firm-in-ghana\/","title":{"rendered":"Over 60 local players want to set up a joint marketing firm in Ghana"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">TRADE-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>More than 60 Egyptian companies spanning multiple sectors are <\/strong><strong>looking to <\/strong><strong>set up a joint marketing firm in Ghana<\/strong>, with the aim of tripling Egypt\u2019s exports to the West African country by the end of 2026, Chemical and Fertilizers Export Council head Khaled Abou El Makarem told <a target=\"_blank\" href=\"https:\/\/www.alarabiya.net\/aswaq\/exclusive\/2025\/08\/14\/%D8%B9%D8%B4%D8%B1%D8%A7%D8%AA-%D8%A7%D9%84%D9%85%D8%B5%D8%AF%D8%B1%D9%8A%D9%86-%D8%A7%D9%84%D9%85%D8%B5%D8%B1%D9%8A%D9%8A%D9%86-%D9%8A%D8%B3%D8%B9%D9%88%D9%86-%D9%84%D8%AA%D8%A7%D8%B3%D9%8A%D8%B3-%D8%B4%D8%B1%D9%83%D8%A9-%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82-%D9%85%D9%86%D8%AA%D8%AC%D8%A7%D8%AA%D9%87%D9%85-%D9%81%D9%8A-%D8%BA%D8%A7%D9%86%D8%A7\" style=\"\" rel=\"noopener\">Al Arabiya<\/a>. The venture will promote a broad range of Egyptian products while potentially targeting other West African markets.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">(<strong>Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Two consulting firms, one in Egypt and another in Ghana, have been tapped to conduct a <\/strong><strong>market <\/strong><strong>study to mark the best-fit sectors and products for the new entity<\/strong>, with findings expected in the coming weeks. Abou El Makarem said Ghana is \u201ca very promising market\u201d with an appetite for competitively priced Egyptian consumer goods, plastics, and paints, among other products.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">INVESTMENT WATCH-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Cairo Capital Securities is set to open subscriptions for the first <\/strong><strong>issuance of its newly launched <\/strong><strong><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/110bb791-3d28-419f-8c6e-353dbbb04a3f\/smes-are-getting-a-shot-in-the-arm-from-a-new%253cmark%253e-industrial%253c%2Fmark%253e%253cmark%253e-fund%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">Nile Fund for Industrial Investment<\/a><\/strong><strong> in early 4Q 2025<\/strong>, Chief Investment Officer Shady Sharaf told Amwal Al Ghad. The country\u2019s first industry-focused private equity vehicle targets <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/321ebbff-9f5c-412f-a066-0431a5650f12\/mps-to-vote-on-new-cabinet%25e2%2580%2599s-policy-on-thursday\" style=\"\" rel=\"noopener\">EGP 2.5 bn in commitments<\/a> as part of a planned four-issuance program worth EGP 10 bn, Sharaf added. Around 70% of proceeds from the first issuance are expected to be deployed by the end of 2026.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The fund will invest in minority stakes of 20-40% in industrial companies<\/strong> across the manufacturing, chemicals, food, and pharma sectors, with two acquisitions out of a 12-transaction pipeline set to close before year-end. Cairo Capital currently manages EGP 3 bn in assets across five investment funds and portfolios and aims to more than double its AUM to EGP 7.5 bn by 2026. There are no updates about the listing of the fund on the EGX, which was first announced in July.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">NBFS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Financial Regulatory Authority (FRA) introduced Basel III-aligned <\/strong><strong>solvency standards <\/strong><strong>for non-banking financial services<\/strong>, the authority said in a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid02tMSnhubvjhy1oLYEM3SgzpSaUVRHtDNy664c2LkYeZngBGPfLGXiJT8d9CY9vVNVl\" style=\"\" rel=\"noopener\">statement<\/a>. The update aims to strengthen the financial stability of companies by enhancing their ability to manage credit, operational, and market risks. Key changes include implementing a risk margin and countercyclical margin to better absorb economic shocks, revising operational risk calculations to cover the entire income statement, and adjusting short- and long-term liquidity ratios.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Companies must begin a pilot application of these new standards on 1 January 2026<\/strong>, with full implementation scheduled for 1 January 2027. The FRA's stated goal is to create a more resilient non-banking financial sector, ensuring it can support the national economy and withstand future challenges.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">DEBT-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>IFC lends USD 50 mn to Suez Canal Bank: <\/strong>The International Finance Corporation (IFC) has approved a USD 50 mn loan to Suez Canal Bank to expand lending to MSMEs, with a focus on women-owned businesses, according to a <a target=\"_blank\" href=\"https:\/\/disclosures.ifc.org\/project-detail\/SII\/50693\/scb-ssl\" style=\"\" rel=\"noopener\">disclosure<\/a> on the IFC\u2019s website. The five-year loan will be supported by the IFC\u2019s Blended Finance Facility for Refugees and includes a USD 10 mn trade guarantee under the IFC\u2019s Global Trade Finance Program.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PLUS- Cairo Capital Securities is set to open subscriptions for the first issuance of Nile Fund for Industrial Investment in early 4Q 2025<\/p>\n","protected":false},"author":1,"featured_media":670254,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7209],"tags":[111,1993,7106,72,422,759,1164,132],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-670253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-also-on-our-radar","tag-also-on-our-radar","tag-cairo-capital-securities","tag-debt","tag-enterpriseam","tag-ghana","tag-international-finance-corporation","tag-suez-canal-bank","tag-trade","wpautop","entry"],"acf":{"mongo_id":"9320f2f5-5571-4fab-9c55-068c4d3630cd","order":"13","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/8\/1003.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Over 60 Egyptian players want to set up a joint marketing firm in Ghana","related_issue":[670230],"teaser":"PLUS- Cairo Capital Securities is set to open subscriptions for the first issuance of Nile Fund for Industrial Investment in early 4Q 2025","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.ee8beb13-f2dd-427c-9b28-1a908bf4b471.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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Akufo-Addo expressed his interest in bringing more Egyptian construction, energy, and mining companies to work in Ghana.","rel":"","context":"In &quot;Diplomacy + Foreign Trade&quot;","block_context":{"text":"Diplomacy + Foreign Trade","link":"https:\/\/enterpriseam.com\/egypt\/category\/diplomacy-foreign-trade\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":598609,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/05\/29\/apex-signs-two-mous-with-ghana\/","url_meta":{"origin":670253,"position":1},"title":"Apex signs two MoUs with Ghana","author":"enterpriseam admin","date":"29 May 2019","format":false,"excerpt":"Apex signs two MoUs with Ghana: Apex Trade Development and Finance signed yesterday two MoUs with Ghana for health, transport, construction, and industrial projects, according to an emailed statement (pdf). The MoUs include an agreement with International Maritime United Technology and Ghana\u2019s Defense Ministry to supply medical equipment and vehicles,\u2026","rel":"","context":"In &quot;Diplomacy + Foreign Trade&quot;","block_context":{"text":"Diplomacy + Foreign Trade","link":"https:\/\/enterpriseam.com\/egypt\/category\/diplomacy-foreign-trade\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/5\/3331.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":592834,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/11\/07\/two-businessmen-acquire-80-of-capital-securities\/","url_meta":{"origin":670253,"position":2},"title":"Two businessmen acquire 80% of Capital Securities:","author":"enterpriseam admin","date":"7 November 2019","format":false,"excerpt":"M&A WATCH- Cairo Capital Securities chairman divests entire majority stake to two investors: Cairo Capital Securities majority shareholder Yasser Rashed has sold his entire 70% stake in the brokerage firm to a consortium of two Egyptian businessmen, sources told Al Mal. Rashed was also the company\u2019s chairman and managing director\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":563314,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/27\/at-least-4-dead-in-alexandria-building-collapse\/","url_meta":{"origin":670253,"position":3},"title":"At least 4 dead in Alexandria building collapse","author":"enterpriseam admin","date":"27 June 2021","format":false,"excerpt":"At least four women were killed and another four were injured when a five-story residential building collapsed at the weekend in Alexandria, reports Ahram Gate. As many as four victims have so far been pulled alive from the rubble of the building, which Alexandria\u2019s mayor Ragab Al Naqidi said was\u2026","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":556084,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/11\/nile-misr-healthcare-to-allocate-30-of-its-capital-to-three-african-countries\/","url_meta":{"origin":670253,"position":4},"title":"Nile Misr Healthcare to allocate 30% of its capital to three African countries","author":"enterpriseam admin","date":"11 October 2021","format":false,"excerpt":"Nile Misr Healthcare to allocate 30% of its capital to three African countries: Misr Capital and Elevate Private Equity\u2019s USD 380 mn healthcare investment platform, launched in April, will invest 30% of its capital in Ghana, Kenya and C\u00f4te d\u2019Ivoire, the fund\u2019s CEO Tarek Moharram told us, adding that the\u2026","rel":"","context":"In &quot;Investment Watch&quot;","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":557094,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/06\/target-trims-stake-in-real-estate-egyptian-consortium\/","url_meta":{"origin":670253,"position":5},"title":"Target trims stake in Real Estate Egyptian Consortium","author":"enterpriseam admin","date":"6 September 2021","format":false,"excerpt":"Target Real Estate Investment has reduced its stake in EGX-listed Real EstateEgyptian Consortium from 13.2% to 11.5%, selling nearly 6.8 mn shares in the company for around EGP 51.9 mn at an average price of EGP 7.60 per share, according to a bourse disclosure (pdf). 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