{"id":669615,"date":"2025-08-05T00:00:00","date_gmt":"2025-08-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/"},"modified":"2025-08-05T00:00:00","modified_gmt":"2025-08-05T00:00:00","slug":"apple-to-work-on-new-ai-feature-google-takes-a-jab","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/apple-to-work-on-new-ai-feature-google-takes-a-jab\/","title":{"rendered":"Apple to work on new AI feature, Google takes a jab"},"content":{"rendered":"

? Apple is rejoining the AI arms race<\/strong>, as the iPhone maker is cooking up a ChatGPT-like search app, according to Bloomberg<\/a>. Though the tech company has been gradually incorporating ChatGPT into its digital voice assistant, Siri, Apple now has its sights set on adding an in-house AI feature that functions as a search tool query. A newly formed team called Answers, Knowledge, and Information (AKI) is working towards either a standalone generative AI app or an integration into its products like Siri and Safari.<\/p>\n

The tech titan is pretty late to the game<\/strong>, and is falling behind<\/a> rivals Microsoft, Meta, and Google, who have already cemented their status as top AI players to be reckoned with. When Apple did finally announce a personalized AI-powered Siri in 2024, the update was then delayed, and investors \u2014 and Apple\u2019s stock<\/a> \u2014 were not happy. The delay then led to a class action lawsuit<\/a>, as Apple moved forward with the launch of its flagship iPhone 16 \u2014 the marketing campaign of which relied primarily on its AI capabilities \u2014 without the inclusion of the AI features advertised. <\/p>\n

Rivalry is brewing<\/strong> as Google <\/strong>takes a jab<\/strong> at Apple\u2019s now infamous delays<\/strong> in a new advertisement<\/a> for its upcoming Pixel 10 smartphone. The ad\u2019s narration pokes fun at Apple\u2019s \u201ccoming soon\u201d feature, saying: \u201cit\u2019s been coming soon for a full year\u2026 you could just change your phone.\u201d In an attempt to exercise some damage control, Apple\u2019s CEO Tim Cook gathered his team in a meeting earlier this week to reignite excitement around the company\u2019s AI prospects and products underway, according to Bloomberg<\/a>. Cook reaffirmed that Apple is on board with the AI revolution, claiming that the upcoming product launch is \u201camazing.\u201d<\/p>\n

MEANWHILE<\/strong>- In other AI news, ChatGPT is undergoing changes to become \u201cless agreeable,\u201d OpenAI announced<\/a>. The statement highlights how ChatGPT should not outright suggest specific courses of action, such as breaking up with a partner, but rather guide users through making well-thought out decisions. The update follows an uptick in concerns over the model\u2019s inherent user flattery<\/a> and misplaced affirmations<\/a>. <\/p>\n

OpenAI is aiming for a safer experience for its users.<\/strong> The company is planning on forming an advisory group of professionals in mental health, youth development, and human-computer interaction, noting that its measure of success is \u201cnot time spent or clicks\u201d but rather \u201cwhether you leave the product having done what you came for.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"

Rivalry is brewing as Google takes a jab at Apple\u2019s now infamous delays in a new advertisement for its upcoming Pixel 10 smartphone<\/p>\n","protected":false},"author":1,"featured_media":669616,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,184,633,638,1143,8370,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-669615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-apple","tag-enterprisepm","tag-for-your-commute","tag-google","tag-openai","tag-technology","wpautop","entry"],"acf":{"mongo_id":"1616d855-d8b7-45f1-a25c-7180b672ad1f","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/8\/224.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Apple 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