{"id":669577,"date":"2025-08-05T00:00:00","date_gmt":"2025-08-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/wuilt-raises-usd-2-mn-in-funding-to-take-e-commerce-model-regional\/"},"modified":"2025-08-05T00:00:00","modified_gmt":"2025-08-05T00:00:00","slug":"wuilt-raises-usd-2-mn-in-funding-to-take-e-commerce-model-regional","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/05\/wuilt-raises-usd-2-mn-in-funding-to-take-e-commerce-model-regional\/","title":{"rendered":"Wuilt raises USD 2 mn in funding to take e-commerce model regional"},"content":{"rendered":"

Cairo-based website builder <\/strong>Wuilt<\/a><\/strong> has raised USD 2 mn to power its regional <\/strong>expansion across MENA<\/strong>, according to a statement<\/a>. The round saw participation from existing investors Flat6Labs and MTF VC as well as Mubadala-backed Hub71, JIMCO, Purity Tech, and a group of strategic angels. <\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

Big expansion plans: <\/strong>The startup plans to launch in the UAE by 4Q 2025, then the rest of the GCC countries and Turkey in early 2026. The startup is also building AI tools to help merchants manage operations more efficiently. <\/p>\n

The pivot that made headlines:<\/strong> Wuilt dropped all subscription fees in April 2025, offering its platform for no charge for Egyptian merchants. Its model now monetizes through value-added services like Wuilt pay, Wuilt Shipments, and Wuilt Wallet. The result?<\/strong> Over 20k merchants joined the platform since the pivot. <\/p>\n

From seed to scale: <\/strong>Wuilt was founded in 2019 by Ahmed Rostom (LinkedIn<\/a>) and Mahmoud Metwaly (LinkedIn<\/a>) with the goal of becoming \u201cthe infrastructure powering small businesses and social sellers across emerging markets.\u201d<\/p>\n

ANOTHER USD 2 MN ROUND CLOSED<\/strong>- <\/p>\n

Hospitality supply-chain startup <\/strong>Suplyd<\/a><\/strong> has raised USD 2 mn in a pre-Series <\/strong>A round<\/strong> led by 4DX Ventures, Camel Ventures, and Plus VC, and with participation from Seedstars<\/a> and undisclosed existing investors, the company said in a press release<\/a>(pdf)<\/a>. The fresh funds will help the company \u201cbuild a comprehensive infrastructure for restaurant operations and expand into untapped areas across Egypt.\u201d<\/p>\n

Where\u2019s the money going?<\/strong> Suplyd plans to use the funds to launch new service verticals, grow its geographic footprint locally, and continue simplifying restaurant backend operations. <\/p>\n

About Suplyd: <\/strong>Its B2B platform offers procurement, fulfillment, and payment services to hotels, restaurants, and caterers in Greater Cairo. The company\u2019s platform and network of tech-enabled fulfillment centers aim to streamline the hospitality supply chain, minimizing waste and improving price transparency.<\/p>\n

\n

NOWLUN TO CARRY OUT REGIONAL EXPANSION PLAN- <\/p>\n

Digital logistics platform <\/strong>Nowlun<\/a><\/strong> aims to enter Morocco by the end of 2026<\/strong>, CEO Moataz Khamis (LinkedIn<\/a>) told CNN Business<\/a>. The move is part of the firm\u2019s wider regional expansion plan after it opened a branch in Saudi Arabia. The company \u2014 launched in 2021 \u2014 works with more than 35 shipping companies, handling some 22k containers. <\/p>\n

REMEMBER-<\/strong> Nowlun raised USD 1.7 mn in a seed funding round back in December<\/a> then raised an additional USD 600k in June<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

PLUS- Suplyd closed a USD 2 mn a pre-Series A round and Nowlun looks to enter Morocco<\/p>\n","protected":false},"author":1,"featured_media":669578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[199,72,955,95,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-669577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-e-commerce","tag-enterpriseam","tag-hospitality","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"1959521e-f652-405e-b959-fee189fc957e","order":"11","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/8\/2566.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Wuilt raises USD 2 mn in funding to take e-commerce model regional","related_issue":[669558],"teaser":"PLUS- Suplyd closed a USD 2 mn a pre-Series A round and Nowlun looks to enter Morocco","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.0c6592be-1606-42d5-8527-9a7216ab81e3.mp3"},"yoast_head":"\nWuilt raises USD 2 mn in funding to take e-commerce model regional - 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It\u2019s unclear how much each company\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/196.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":557384,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/16\/fintech-startup-dopay-raises-usd-18-mn-in-series-a-round\/","url_meta":{"origin":669577,"position":4},"title":"Fintech startup Dopay raises USD 18 mn in series A round","author":"enterpriseam admin","date":"16 September 2021","format":false,"excerpt":"Egypt-based fintech startup Dopay has secured USD 18 mn in funding in a series A round led by UK VC firm Force Over Mass Capital, Dutch development bank FMO and NN Group, the company said in a statement yesterday. African investor Mbuyu Capital and Nordic fund Alder Tree Investments also\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/226.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":557303,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/14\/b2b-e-commerce-platform-capiter-raises-usd-33-mn-for-expansion-in-series-a-round\/","url_meta":{"origin":669577,"position":5},"title":"B2B e-commerce platform Capiter raises USD 33 mn for expansion in series A round","author":"enterpriseam admin","date":"14 September 2021","format":false,"excerpt":"Cairo-based B2B e-commerce startup Capiter has raised USD 33 mn in a series A funding round co-led by Quona Capital and MSA Capital, according to an emailedstatement (pdf). Savola, Shorooq Partners, Foundation Ventures, Accion Venture Lab, and Derayah Ventures also took part in the round.This is one of the largest\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/180.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/669577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=669577"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/669577\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/669558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/669578"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=669577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=669577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=669577"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=669577"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=669577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}