{"id":669422,"date":"2025-08-03T00:00:00","date_gmt":"2025-08-03T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/03\/dongfeng-sn-automotive-introduce-nine-new-models-to-the-market\/"},"modified":"2025-08-03T00:00:00","modified_gmt":"2025-08-03T00:00:00","slug":"dongfeng-sn-automotive-introduce-nine-new-models-to-the-market","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/03\/dongfeng-sn-automotive-introduce-nine-new-models-to-the-market\/","title":{"rendered":"Dongfeng, SN Automotive introduce nine new models to the market"},"content":{"rendered":"

Chinese <\/strong>cars are set to continue becoming an increasingly common sight in <\/strong>showrooms and on Egyptian streets<\/strong> after the introduction of nine new models produced by Chinese auto giant Dongfeng. The automaker\u2019s expansion in the Egyptian market is through a partnership with SN Automotive that \u201copens the door to a new era of quality and variety, perfectly aligned with the aspirations of the Egyptian customer,\u201d said SN Automotive CEO Yehia A. Halim<\/a>.<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

Dongfeng has ambitions is using Egypt as its African hub:<\/strong> Africa Regional HQ General Manager Liao Qingli said that \u201cWe\u2019ve chosen Egypt to be a central hub for assembly and spare parts for the entire African continent.\u201d<\/p>\n

Like other Chinese auto players expanding in Egypt, Dongfeng is introducing a mix of <\/strong>electric, hybrid, and traditional gas-powered vehicles<\/strong>, which they say helps appeal to a \u201cwide range of Egyptian consumer needs.\u201d The offerings also vary in terms of prices, with models ranging from EGP 770k all the way to EGP 6.0 mn.<\/p>\n

One particular model cau<\/strong>ght our attention \u2014 and could significantly shake up the local <\/strong>EV market. <\/strong>Included in the list is its base Box EV model with a budget friendly price tag of just EGP 770k, likely making it one of the cheapest available EVs on the market. The comparatively high upfront costs of of new EVs has long put off lower-middle-income consumers, but the addition of the city-friendly Box EV could persuade more to go electric.<\/p>\n

The company is planning to launch 25 sales and service locations<\/strong> across the country in its first year, said SN Automotive Sales and Network Development Director Tareq Mostafa Hussein<\/p>\n

Dongfeng is no stranger to Egypt<\/strong>, having already sold its Aeolus E70 Pro through Misr Helwan Automotive and for years had talked about locally assembling EVs with El Nasr before the agreement fell apart in 2021<\/a>.<\/p>\n

BACKGROUND- SN Automotive?<\/strong> State-owned El Nasr Automotive and the privately held Al Safy Group set up the JV<\/a> in November of last year to assemble global car brands locally to sell in Egypt and export to other North African nations. Al Safy \u2014 which owns a 76% stake \u2014 oversees the entire supply chain, from importing parts and securing local components to distributing cars, managing dealerships, and providing after-sales services. El Nasr \u2014 which owns the remaining 24% stake \u2014 is responsible for assembly operations.<\/p>\n","protected":false},"excerpt":{"rendered":"

The offering includes base Box EV model with a budget friendly price tag of just EGP 770k<\/p>\n","protected":false},"author":1,"featured_media":669423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7339],"tags":[144,419,72],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-669422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-automotive","tag-dongfeng","tag-enterpriseam","wpautop","entry"],"acf":{"mongo_id":"1adb93f0-b14d-4d57-b8d0-13f25e5db046","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/8\/10.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Dongfeng introduces nine new models to the Egyptian market under partnership with SN Automotive","related_issue":[669412],"teaser":"The offering includes base Box EV model with a budget friendly price tag of just EGP 770k","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/8\/.feae8ce6-fa93-42bd-bba7-443352cdbf6a.mp3"},"yoast_head":"\nDongfeng, SN Automotive introduce nine new models to the market - 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The project, which will rely on Chinese manufacturing technology, is expected to produce\u2026","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":581814,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/26\/dongfengs-e70-ev-is-here\/","url_meta":{"origin":669422,"position":1},"title":"Dongfeng\u2019s E70 EV is here","author":"enterpriseam admin","date":"26 February 2023","format":false,"excerpt":"Dongfeng EVs land in Egypt: Chinese auto firm Dongfeng\u2019s E70 500 Pro electric vehicles are now being sold in the Egyptian market, courtesy of distributor Misr Helwan Automotive. The car was presented (pdf) to the local market at a presser over the weekend (watch, runtime: 28:08). The details: Only one\u2026","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/2\/Dongfeng-E70-EV-1600.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":622787,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/10\/11\/dershal-to-invest-usd-53-mn-in-egypt-for-local-electric-car-assembling\/","url_meta":{"origin":669422,"position":2},"title":"Dershal to invest USD 53 mn in Egypt for local electric car assembling","author":"enterpriseam admin","date":"11 October 2018","format":false,"excerpt":"The local distributor of China\u2019s Dongfeng cars, Dershal, is planning to invest USD 53 mn to begin assembling electric cars in Egypt, Dershal Chairman Hassan El Dessouky said, Xinhua reports. No further details were provided, but Dershal had signed an agreement with the state-owned Egyptian Automotive Manufacturing Company in July\u2026","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":553448,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/05\/operation-replace-dongfeng-continues-this-week\/","url_meta":{"origin":669422,"position":3},"title":"Operation Replace Dongfeng continues this week","author":"enterpriseam admin","date":"5 December 2021","format":false,"excerpt":"State-owned El Nasr Automotive will meet with three Chinese companies this week as it looks for a new partner with whom to locally assemble electric vehicles (EVs), Public Enterprises Minister Hisham Tawfik tells Masrawy. The minister said that further details would not be provided until agreements and contracts are signed.\u2026","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/220.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":591443,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/05\/egypt-chinas-dongfeng-to-sign-ev-agreement-in-january\/","url_meta":{"origin":669422,"position":4},"title":"Egypt, China\u2019s Dongfeng to sign EV agreement in January","author":"enterpriseam admin","date":"5 December 2019","format":false,"excerpt":"Public Enterprises Minister Hisham Tawfik will sign an agreement with Chinese auto company Dongfeng to produce electric vehicles with state-owned El Nasr Automotive in January, according to a cabinet statement. The Metallurgical Industries Holding Company will then conduct a feasibility study to assess the investment necessary to upgrade El Nasr\u2019s\u2026","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":553488,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/06\/were-set-to-have-a-new-ev-partner-within-weeks\/","url_meta":{"origin":669422,"position":5},"title":"We\u2019re set to have a new EV partner within weeks","author":"enterpriseam admin","date":"6 December 2021","format":false,"excerpt":"El Nasr\u2019s EV speed dating pool is down to three Chinese partners: State-owned El Nasr Automotive will begin meeting today with three Chinese companies it has shortlisted as its potential partner on locally assembling electric vehicles, Public Enterprises Minister Hisham Tawfik told CNBC Arabia (watch, runtime: 1:44). The ministry has\u2026","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/232.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/669422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=669422"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/669422\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/669412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/669423"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=669422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=669422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=669422"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=669422"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=669422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}