{"id":669239,"date":"2025-07-30T00:00:00","date_gmt":"2025-07-30T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/"},"modified":"2025-07-30T00:00:00","modified_gmt":"2025-07-30T00:00:00","slug":"visa-responds-to-smbs-appetite-for-digital-innovation","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/","title":{"rendered":"Visa responds to SMBs\u2019 appetite for digital innovation"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Visa is helping small- and medium-sized businesses (SMBs) harness the power of generative AI to streamline operations, enhance customer engagement, and make smarter financial decisions.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>With Visa\u2019s support<\/strong>, SMBs are automating routine tasks like invoicing and reconciliation, reducing errors, cutting costs, and freeing up time to focus on growth. Generative AI is also transforming how businesses connect with customers, using insights from card spend data to create personalized offers that drive satisfaction and loyalty.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>These tools also support better financial management<\/strong>, from real-time cashflow monitoring to identifying cost-saving possibilities. This enables business owners to make faster, data-driven decisions in a competitive market.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Egyptian digital payments landscape is thriving<\/strong>, evidenced by the rapid growth in digital payment adoption. According to a Visa SMB Study, 53% of businesses surveyed have adopted digital payments within the last two years. This demonstrates a swift market evolution driven by the desire among businesses to enhance efficiency.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">Small- and medium-sized businesses are recognizing the value of digital ways to pay and be paid, with <strong>77% of digital payment acceptors agreeing that investments in digital payments will support future business growth<\/strong>, citing benefits such as customer convenience (46%), increased sales (37%), and improved customer retention (32%).<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Read more about Visa\u2019s solutions for SMBs <\/strong><strong><a target=\"_blank\" href=\"https:\/\/eg.review.visa.com\/en_EG\/run-your-business\/value-of-acceptance.html\" style=\"\" rel=\"noopener\"><\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/eg.review.visa.com\/en_EG\/run-your-business\/value-of-acceptance.html\" style=\"\" rel=\"noopener\">her<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/eg.review.visa.com\/en_EG\/run-your-business\/value-of-acceptance.html\" style=\"\" rel=\"noopener\">e<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/eg.review.visa.com\/en_EG\/run-your-business\/value-of-acceptance.html\" style=\"\" rel=\"noopener\"><\/a><\/strong><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visa is helping small- and medium-sized businesses (SMBs) harness the power of generative AI to streamline operations, enhance customer engagement, and make smarter financial decisions. With Visa\u2019s support, SMBs are automating routine tasks like invoicing and reconciliation, reducing errors, cutting costs, and freeing up time to focus on growth. Generative AI is also transforming how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":669240,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7374],"tags":[7373,72,666],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-669239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-message-from-visa","tag-a-message-from-visa","tag-enterpriseam","tag-visa","wpautop","entry"],"acf":{"mongo_id":"46a594fe-02ee-4ff4-9b28-6fc2b556a502","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/7\/1809.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Visa responds to SMBs\u2019 appetite for digital innovation","related_issue":[669227],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/7\/.d711a04d-58d8-4b72-8392-32e9c1acc232.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Visa responds to SMBs\u2019 appetite for digital innovation - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa responds to SMBs\u2019 appetite for digital innovation\" \/>\n<meta property=\"og:description\" content=\"Visa is helping small- and medium-sized businesses (SMBs) harness the power of generative AI to streamline operations, enhance customer engagement, and make smarter financial decisions. With Visa\u2019s support, SMBs are automating routine tasks like invoicing and reconciliation, reducing errors, cutting costs, and freeing up time to focus on growth. Generative AI is also transforming how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/1809.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Visa responds to SMBs\u2019 appetite for digital innovation\",\"datePublished\":\"2025-07-30T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/\"},\"wordCount\":214,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/7\/1809.jpg?fit=%2C&ssl=1\",\"keywords\":[\"A MESSAGE FROM VISA\",\"EnterpriseAM\",\"Visa\"],\"articleSection\":[\"A MESSAGE FROM VISA\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2025\/07\/30\/visa-responds-to-smbs-appetite-for-digital-innovation\/\",\"name\":\"Visa responds to SMBs\u2019 appetite for digital innovation - 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Every day brings a new challenge. Accepting digital payments can help many businesses to get ahead and access global markets.In a recent study, Visa found that over half of Egyptian SMBs surveyed had integrated digital payments within the last two years.55% of\u2026","rel":"","context":"In &quot;A MESSAGE FROM VISA&quot;","block_context":{"text":"A MESSAGE FROM VISA","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-visa\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/9\/922.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":666868,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/16\/tap-pay-done\/","url_meta":{"origin":669239,"position":1},"title":"Tap. Pay. Done.","author":"enterpriseam admin","date":"16 June 2025","format":false,"excerpt":"Visa\u2019s Tap to Phone technology can turn your smartphone into a point-of-sale (POS) device.How does it work? 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