{"id":669016,"date":"2025-07-27T00:00:00","date_gmt":"2025-07-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/27\/gb-brings-genesis-to-egypt-maneast-may-assemble-soueast-here-in-2027\/"},"modified":"2025-07-27T00:00:00","modified_gmt":"2025-07-27T00:00:00","slug":"gb-brings-genesis-to-egypt-maneast-may-assemble-soueast-here-in-2027","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/27\/gb-brings-genesis-to-egypt-maneast-may-assemble-soueast-here-in-2027\/","title":{"rendered":"GB brings Genesis to Egypt + ManEast may assemble Soueast here in 2027"},"content":{"rendered":"

GB Corporation has officially introduced South Korean luxury auto brand Genesis to the <\/strong>Egyptian market<\/strong>, starting with the launch of three fully electric models and the opening of the country\u2019s first Genesis showroom, with investments of around EGP 100 mn, Al Borsa<\/a> reports.<\/p>\n

More models are on the way:<\/strong> Additional Genesis models will be introduced over the coming years as part of the company\u2019s plans to expand in the luxury segment.<\/p>\n

\n

CHINA\u2019S SOUEAST TO ASSEMBLE HERE?<\/p>\n

Local productio<\/strong>n of Soueast models <\/strong>could<\/strong> begin in 2027: <\/strong>Mansour Group\u2019s ManEast is planning to invest EGP 1 bn, including a portion in USD, in 2H 2025 to begin assembling vehicles in Egypt for Chinese automaker Soueast by 2027, Asharq Business<\/a> reports.<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

What\u2019s in the pipeline?<\/strong> The company plans to roll out 15 sales outlets and five after-sales service centers within six months, targeting to expand to 30 sales points and 10 service centers over the next five years.<\/p>\n

REMEMBER-<\/strong> ManEast has recently become the exclusive agent<\/a> for the Chinese Soueast brand in Egypt.<\/p>\n","protected":false},"excerpt":{"rendered":"

ManEast will invest EGP 1 bn this year<\/p>\n","protected":false},"author":1,"featured_media":669017,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7339],"tags":[144,72,241,3040,131],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-669016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-automotive","tag-enterpriseam","tag-gb-auto","tag-mansour-group","tag-manufacturing","wpautop","entry"],"acf":{"mongo_id":"7ac22734-2e1b-4bbd-9ba0-0d6346c36429","order":"11","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/7\/1627.jpg","photo_position":"above","homepage_title":"","full_issue_title":"GB brings Genesis to Egypt + ManEast may assemble Soueast here in 2027","related_issue":[668997],"teaser":"ManEast will invest EGP 1 bn this year","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/7\/.23c1cdef-f34b-41f1-ba80-ea49b79f2d3f.mp3"},"yoast_head":"\nGB brings Genesis to Egypt + ManEast may assemble Soueast here in 2027 - 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The company is also offering a year of free after-sales services for new purchases of Hyundai\u2019s Tucson model.","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":609858,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/12\/elsewedy-capital-and-ezz-el-arab-automotive-team-up-to-locally-assemble-cars\/","url_meta":{"origin":669016,"position":2},"title":"Elsewedy Capital and Ezz El Arab Automotive team up to locally assemble cars","author":"enterpriseam admin","date":"12 November 2023","format":false,"excerpt":"The newly found company aims to annually produce 50k units in the \u201ccoming years\u201d","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/5\/187.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":600967,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/02\/14\/brilliance-auto-to-assemble-china-origin-cars-in-egypt-by-early-2020\/","url_meta":{"origin":669016,"position":3},"title":"Brilliance Auto to assemble China-origin cars in Egypt by early 2020","author":"enterpriseam admin","date":"14 February 2019","format":false,"excerpt":"Brilliance Bavarian Auto is planning to begin assembling its China-origin H330 and V3 models in Egypt by early 2020, general manager Khaled Saad said. The company will use the existing facilities of its parent company \u2014 BMW\u2019s Bavarian Auto Group (BAG) \u2014 in 6 October, and is targeting an output\u2026","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":577166,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/13\/al-mansour-gm-launch-cadillac-ev-in-egypt-al-mansour-plans-to-assemble-evs-here\/","url_meta":{"origin":669016,"position":4},"title":"Al Mansour, GM launch Cadillac EV in Egypt; Al Mansour plans to assemble EVs here","author":"enterpriseam admin","date":"13 November 2022","format":false,"excerpt":"Electric Cadillacs are coming to Egypt: General Motors (GM) and Al Mansour Automotive will debut electric Cadillacs in Egypt by the end of 2023, the two companies announced in a statement(pdf) Thursday. The Cadillac Lyriq, an all-electric mid-size luxury SUV, will go on sale late next year, with five luxury\u2026","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/11\/191.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":678529,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/21\/egypts-ev-future-is-here-it-just-has-a-backup-engine\/","url_meta":{"origin":669016,"position":5},"title":"Egypt's EV future is here \u2014 it just has a backup engine","author":"enterpriseam admin","date":"21 December 2025","format":false,"excerpt":"The auto market is back \u2014 but it's not the market we know as distributors pivot to \u201cnew energy\u201d models","rel":"","context":"In "The Big Story Today"","block_context":{"text":"The Big Story Today","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-big-story-today\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/5\/966.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/669016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=669016"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/669016\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/668997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/669017"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=669016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=669016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=669016"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=669016"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=669016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}