{"id":668582,"date":"2025-07-17T00:00:00","date_gmt":"2025-07-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/17\/my-morning-routine-basma-rady-managing-director-of-robin\/"},"modified":"2025-07-17T00:00:00","modified_gmt":"2025-07-17T00:00:00","slug":"my-morning-routine-basma-rady-managing-director-of-robin","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/17\/my-morning-routine-basma-rady-managing-director-of-robin\/","title":{"rendered":"My Morning Routine: Basma Rady, Managing Director of Robin"},"content":{"rendered":"

Basma Rady, managing director of Robin:<\/strong> Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Robin<\/a> Managing Director Basma Rady (LinkedIn<\/a>). Edited excerpts from our conversation:<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

I\u2019m Basma Rady, the managing director of Robin.<\/strong> I joined Beltone Holding in June 2023 with a mandate to build a data science platform that serves Beltone, its portfolio companies, and the wider market. Before that, I was at the Central Bank of Egypt, where I founded and led the Data Science Hub \u2014 overseeing everything from setting the vision and mission to delivering projects that directly supported the governor, the Monetary Policy Committee, and the board. I also built the central bank\u2019s first team of data scientists. Earlier in my career, I worked at Ernst & Young, first in New York and later in Dubai as a data science manager serving both public and private sector clients. I hold a master\u2019s in operations research and information engineering from Cornell University. On the personal side, I\u2019m the eldest of three \u2014 I have a younger brother and sister \u2014 and I\u2019m married. I\u2019m supported by a wonderful, large family.<\/p>\n

Launching and managing Robin are now my main responsibilities.<\/strong> As a managing director, I\u2019m responsible for everything from setting up the company and launching it into the market to selling to clients, ensuring delivery, managing a brilliant team, and making sure we\u2019re delivering the right level of service and quality to the market. Right now, my day job is mostly focused on launching Robin and making sure all clients are aware of our services, how we add value, and how we can help them better serve their own customers. That\u2019s my primary focus. Beyond that, I\u2019m actively selling to clients and continuously building and managing a wonderful data science and analytics team.<\/p>\n

Robin officially launched last week, but we\u2019ve been working on it for over a year. <\/strong>In a post I wrote on LinkedIn titled Meet the Minds Behind Robin<\/a>, I mentioned how proud I am of the team because they believed in the idea before it even had a name. The naming was a group effort \u2014 we came up with it together. The main goal of Robin is to serve clients with data science and AI services. We see a gap between the full potential of AI and data science and how companies are actually able to implement them. There's a mismatch between what companies want to do and what they\u2019re currently able to do \u2014 especially when it comes to building the right data foundation. That\u2019s where Robin comes in, bridging that gap with real-world applications, ensuring data science and AI make a meaningful impact.<\/p>\n

The name \u201cRobin\u201d comes from Batman and Robin \u2014 we\u2019re the sidekick of the business. <\/strong>We help businesses fly. Robin is young, smart, approachable, and colorful. We don\u2019t think data science and AI work in a vacuum \u2014 the real magic happens when smart data scientists work closely with the client and the business side to ensure impact. We design models and dashboards that are fully usable, address a business need, and are customized to each client. Our goal is to help companies unlock the trapped value in their data and turn it into a strategic asset \u2014 not just a byproduct of operations.<\/p>\n

The most interesting trend in our industry right now is GenAI<\/strong> tools like ChatGPT, DeepSeek, Claude, Gemini, CoPilot, and others. These technologies automate tasks and generate content, and they\u2019re really changing the game. At Robin, we spend a lot of time researching and experimenting with the latest tools so that when we recommend one to a client, it\u2019s the right fit for the use case and cost-efficient. We\u2019re actively building client-facing tools backed by GenAI, including content generation for applications and smart chatbots.<\/p>\n

I don\u2019t have a fixed morning routine. <\/strong>My schedule really depends on what\u2019s needed from me that day. On a day when I have a 9am meeting in Smart Village, I\u2019m up at 6am and out the door early. On days when I\u2019m heading into the office at a more relaxed pace, I take things slower. During launch phases or intense work periods, I need to be on top of the news and market updates constantly. When I\u2019m traveling, it\u2019s a different rhythm altogether. I have read Improv Wisdom: Don\u2019t Prepare, Just Show Up<\/a> by Patricia Ryan Madson, which is about staying present and responding to what the moment asks of you, and that\u2019s become my personal philosophy. I focus on what\u2019s needed from me in the moment rather than rigid planning.<\/p>\n

If there\u2019s one constant in my mornings, it\u2019s coffee.<\/strong> I never start my day without it. I also love spending quality time with my husband in the morning \u2014 that calm time with family is something I try to hold onto no matter how hectic the day ahead looks. I also always read EnterpriseAM in the morning as it\u2019s reliable and gives me the information I need, right at the start of my day. I often check out the PM edition later in the day as well.<\/p>\n

No two workdays are the same, especially while launching Robin. <\/strong>Broadly, my day involves talking to clients, explaining what we do, selling our services, and ensuring delivery. I also work closely with our team \u2014 planning, managing, staying up to date on what's being developed, and making sure everything we produce has an impact.<\/p>\n

There\u2019s no secret to staying organized, it\u2019s just a lot of themed to-do lists.<\/strong> I keep these digital to-do lists, update them regularly, and make sure they\u2019re shared with my team. My current themes include launching Robin, sales and go-to-market, delivery of client projects, and hiring. I know they\u2019ll evolve \u2014 in September we\u2019ll be gearing up for our second AI hackathon, and by December, I\u2019ll be focused on budgeting and planning for next year.<\/p>\n

Looking ahead, the priority is for Robin to lead on data and AI across the region<\/strong>, not just in Egypt, but throughout MENA. I want to make sure that Robin is realizing its full potential and impact throughout the region. <\/p>\n

When it comes to work-life balance, I don\u2019t think of it as balance. I think of it as juggling.<\/strong> I got that from a book called Just Enough<\/a> by Laura Nash and Howard Stevenson. Some balls you juggle in life are rubber, if you drop them, they bounce. Others, like family, are glass, they shatter if dropped. I try to give full focus to whatever\u2019s in my hand at the moment, whether I\u2019m in a client meeting or with family at home. That\u2019s how I try to manage it \u2014 by being fully present.<\/p>\n

To relax and switch off, I like to have a hot drink and a conversation with my mom, my <\/strong>sister, or my husband.<\/strong> I\u2019m not big on watching TV or movies. When the day is done, I enjoy a quiet evening with family, a good coffee, and sleep. On vacation, I really try to unplug. That\u2019s when I\u2019ll read a book or two, which is something I don\u2019t usually have time for during busy work periods.<\/p>\n

The best piece of advice I\u2019ve ever received came from my late father<\/strong>, who was an orthopedic surgeon and professor. He taught me the value of lifelong learning. Even after decades of experience, he\u2019d stay up the night before a surgery to study, review, and refresh \u2014 not because he didn\u2019t know it, but because he believed in always being prepared. My passion for learning comes directly from him.<\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re the sidekick that helps businesses fly \u2014 using data science and AI to unlock the trapped value in their operations<\/p>\n","protected":false},"author":1,"featured_media":668583,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[7094,7112,72,387,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-668582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-ai","tag-beltone-holding","tag-enterpriseam","tag-my-morning-routine","tag-technology","wpautop","entry"],"acf":{"mongo_id":"7b783e7f-a65b-4594-a3f9-6372aa108151","order":"14","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/7\/273.jpg","photo_position":"above","homepage_title":"","full_issue_title":"My 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