{"id":668205,"date":"2025-07-10T00:00:00","date_gmt":"2025-07-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/10\/perplexitys-comet-is-coming-to-shatter-the-google-search-bar\/"},"modified":"2025-07-10T00:00:00","modified_gmt":"2025-07-10T00:00:00","slug":"perplexitys-comet-is-coming-to-shatter-the-google-search-bar","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/10\/perplexitys-comet-is-coming-to-shatter-the-google-search-bar\/","title":{"rendered":"Perplexity\u2019s Comet is coming to shatter the Google search bar"},"content":{"rendered":"

The<\/strong> age of hyperlinks could be nearing its end.<\/strong> AI is coming for the reign of the Google search bar, and rising AI startup Perplexity is leading the charge. On Wednesday, the search startup officially launched Comet<\/a> \u2014 its latest AI-powered web browser that ditches scrolling in favor of conversations, according to Gizmodo<\/a>. The traditional search model that we\u2019ve all come to know is what Comet is targeting, seeking to replace it with a more personalized search experience.<\/p>\n

Comet is<\/strong> meant to function as \u201cyour second brain.\u201d<\/strong> Similar to how OpenAI\u2019s ChatGPT operates \u2014 with an added feature of browser tabs \u2014 Comet aims to get up close and personal through generative conversations to smoothly yield results exactly the way you want them. It runs on user activity and past searches to contextualize responses, while keeping up with research threads. The browser will eventually come to \u201clearn how you think, in order to think better with you,\u201d according to Perplexity\u2019s official press release. In short: It will all but get in your head as it responds to your queries directly and intuitively. <\/p>\n

Though AI chatbots have long raised red flags<\/strong> with hallucinations<\/a> and often-inaccurate information, Perplexity stands out for providing more accurate, citation-backed responses. This already gives Comet an edge as an AI-generated search engine, as it prepares to take on search engine giant Google<\/a>.<\/p>\n

Is time running out for Google?<\/strong> The very thing Google\u2019s empire was built on is now under threat. The experience of a Google search and looking through countless links \u2014 a valuable aspect of research \u2014 is what Perplexity describes as a \u201cprimitive\u201d way to use the internet. Google\u2019s attempt to keep up, particularly through its AI mode<\/a>, has not exactly proven successful, with a slew of publishers accusing the search giant of theft \u2014 given that it scraped websites for content without proper credit and made it difficult for publishers to opt out if they weren\u2019t happy with the situation. <\/p>\n

Comet isn\u2019t the only comet hitting Google.<\/strong> OpenAI is following suit as it prepares to launch its own AI-powered search engine in the coming weeks, according to Reuters<\/a>. Were OpenAI\u2019s browser to be adopted by the chatbot\u2019s 500 mn weekly users, Google could be in for an even tougher time, seeing as search accounts for three-quarters of Alphabet\u2019s revenue, according to the newswire. <\/p>\n

So, what\u2019s the catch with AI-powered browsers? <\/strong>The main concern for a unified AI-powered browser experience is potentially putting individual publishers out of business, and keeping original sources away from the user experience. Instead of relying on search engine optimization, online publishers will have to prioritize AI visibility<\/a> to maintain revenue. <\/p>\n","protected":false},"excerpt":{"rendered":"

The traditional search model that we\u2019ve all come to know is what Comet is targeting, seeking to replace it with a more personalized search experience<\/p>\n","protected":false},"author":1,"featured_media":668206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,633,638,1143,8370,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-668205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-enterprisepm","tag-for-your-commute","tag-google","tag-openai","tag-technology","wpautop","entry"],"acf":{"mongo_id":"90c656fc-82dc-42d0-a3b6-a7fc112168da","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/7\/655.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Perplexity\u2019s 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