{"id":667532,"date":"2025-06-29T00:00:00","date_gmt":"2025-06-29T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/29\/el-attal-holding-eyes-expansion-into-saudi-arabia-oman\/"},"modified":"2025-06-29T00:00:00","modified_gmt":"2025-06-29T00:00:00","slug":"el-attal-holding-eyes-expansion-into-saudi-arabia-oman","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/29\/el-attal-holding-eyes-expansion-into-saudi-arabia-oman\/","title":{"rendered":"El Attal Holding eyes expansion into Saudi Arabia, Oman"},"content":{"rendered":"<p class=\"tag-border-left\">EXPANSION-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>El Attal Holding eyes Saudi, Omani markets:<\/strong> Local real estate developer El Attal Holding plans to build 800-1.2k residential units in a new compound north of Riyadh targeting upper-middle income buyers in cooperation with the Saudi National Housing Company, Chairman Ahmed El Attal told <a target=\"_blank\" href=\"https:\/\/asharqbusiness.com\/companies\/88007\/%D8%A7%D9%84%D8%B9%D8%AA%D8%A7%D9%84-%D9%87%D9%88%D9%84%D8%AF%D9%86%D8%BA-%D8%AA%D8%B9%D8%AA%D8%B2%D9%85-%D8%A8%D9%86%D8%A7%D8%A1-3700-%D9%88%D8%AD%D8%AF%D8%A9-%D8%B3%D9%83%D9%86%D9%8A%D8%A9-%D9%81%D9%8A-%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9-%D9%88%D8%B9%D9%85%D8%A7%D9%86\/\" style=\"\" rel=\"noopener\">Asharq Business<\/a>. The company also plans to enter the Omani market with a 2.5k-unit project in Muscat spanning 600k sqm, featuring villas and townhouses.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">(<strong>Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">STARTUP WATCH-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Digital log<\/strong><strong>istics platform<\/strong> <strong><a target=\"_blank\" href=\"https:\/\/nowlun.com\/en\" style=\"\" rel=\"noopener\">Nowl<\/a><\/strong><strong><a target=\"_blank\" href=\"https:\/\/nowlun.com\/en\" style=\"\" rel=\"noopener\">un<\/a><\/strong><strong> raised an additional <\/strong><strong>USD<\/strong> <strong>600k <\/strong><strong>from Africa-focused <\/strong><strong>VC <\/strong><strong><a target=\"_blank\" href=\"http:\/\/ingressivecapital.com\/\" style=\"\" rel=\"noopener\">Ingressive Capital<\/a><\/strong>, bringing its <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0196f0a9-9cd7-4534-9f6f-987cf841d017\/%253cmark%253e%253c%2Fmark%253e%253cmark%253enowlun%253c%2Fmark%253e%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253esecures%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eusd%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e1%253cmark%253e%253c%2Fmark%253e.%253cmark%253e%253c%2Fmark%253e7%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253emn%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ein%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eseed%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253efunding%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eround%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eto%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253edrive%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eregional%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eexpansion%253cmark%253e%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">pre<\/a><a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0196f0a9-9cd7-4534-9f6f-987cf841d017\/%253cmark%253e%253c%2Fmark%253e%253cmark%253enowlun%253c%2Fmark%253e%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253esecures%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eusd%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253e1%253cmark%253e%253c%2Fmark%253e.%253cmark%253e%253c%2Fmark%253e7%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253emn%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253ein%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eseed%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253efunding%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eround%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eto%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253edrive%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eregional%253cmark%253e%253c%2Fmark%253e-%253cmark%253e%253c%2Fmark%253eexpansion%253cmark%253e%253c%2Fmark%253e\" style=\"\" rel=\"noopener\">viously announced<\/a> seed round to USD 2.3 mn, the home-grown startup said in a <a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pulse\/nowlun-raises-600k-from-ingressive-capital-bringing-total-seed-zvulf\/\" style=\"\" rel=\"noopener\">statement<\/a> last week. The additional funding will fund AI integration, including a \u201cpowerful logistics assistant for ocean freight shippers across MENA and Africa\u201d that will help simplify processes, minimize overheads, and better coordinate trade in the region.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2-<\/strong> <strong>Breaking down SME policy in Egypt: <\/strong>The OECD is out with a study looking into <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/6\/1542.pdf\" style=\"\" rel=\"noopener\">SME and<\/a><a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/6\/1542.pdf\" style=\"\" rel=\"noopener\">Entrepreneurship Policy in Egypt (pdf)<\/a>, where it noted that while \u201cthere is strong potential to boost MSME and entrepreneurship performance by supporting formalisation, scaling and diversification,\u201d regulatory bottlenecks and informal market dominance continue to constrain growth.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Key takeaways:<\/strong> The OECD stressed that \u201clowering the cost of regulatory compliance can significantly enhance the business environment for MSMEs and entrepreneurs.\u201d It also flagged the need for better coordination across government entities, stating \u201cthere is considerable scope to increase alignment and coordination in the design and implementation of MSME and entrepreneurship policy.\u201d <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">REAL ESTATE- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#1- Egypt to of<\/strong><strong>fer fresh plots west of Cairo to local, Gulf investors:<\/strong> The Housing Ministry has allocated EGP 8 bn to develop the infrastructure of an 11k-feddan plot in Sixth of October ahead of offering it to Egyptian and Gulf investors, Asharq Business <a target=\"_blank\" href=\"https:\/\/asharqbusiness.com\/economics\/87739\/%D9%85%D8%B5%D8%B1-%D8%AA%D8%B9%D8%AA%D8%B2%D9%85-%D8%B7%D8%B1%D8%AD-11-%D8%A3%D9%84%D9%81-%D9%81%D8%AF%D8%A7%D9%86-%D9%84%D9%85%D8%B3%D8%AA%D8%AB%D9%85%D8%B1%D9%8A%D9%86-%D8%AE%D9%84%D9%8A%D8%AC%D9%8A%D9%8A%D9%86-%D9%88%D9%85%D8%AD%D9%84%D9%8A%D9%8A%D9%86\/\" style=\"\" rel=\"noopener\">reports<\/a>. The plot \u2014 which will be divided into three separate projects \u2014 will house residential and commercial developments. The ministry will start accepting offers once the infrastructure developments are completed.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>#2-<\/strong><strong>Madinet Mas<\/strong><strong>r\u2019<\/strong><strong>s fractional real estate investment platform Safe <\/strong><strong>has processed<\/strong> <strong>transactions totaling nearly EGP <\/strong><strong>300 mn in inventory value in six months<\/strong>, according to a <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/6\/1529.pdf\" style=\"\" rel=\"noopener\">stat<\/a><a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/6\/1529.pdf\" style=\"\" rel=\"noopener\">ement (pdf)<\/a> from the local developer. CEO Abdallah Sallam says the transactions\u2019 rate \u201cconfirms the market\u2019s appetite for innovative, secure, and flexible investment models that respond to the evolving needs of today\u2019s investors.\u201d More than 3.5k investors are receiving monthly rental yields from their investments, with annual average returns standing at 10%.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">COMMODITIES-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Egypt is on trac<\/strong><strong>k to reach sugar self-sufficiency by 2026<\/strong>, according to a cabinet <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/pfbid0jeKerjuzj8YvQqv5U9k2uYx5Tfz7c19qEjizaQMAs4h8E4SE9MumuVwNEaaXYgYGl\" style=\"\" rel=\"noopener\">statement<\/a>. Raw sugar imports fell 54.5% y-o-y in 1Q 2025, while the total area dedicated to sugar beet cultivation rose around 25% to 750K feddans during the current fiscal year. The government now has a 13-month strategic reserve of sugar. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">M&A WATCH-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Bringy acquires HealthTag:<\/strong> Cairo-based digital ins. broker <a target=\"_blank\" href=\"https:\/\/bringy.com\/#home\" style=\"\" rel=\"noopener\">Bringy<\/a> has acquired healthtech platform <a target=\"_blank\" href=\"https:\/\/healthtag.me\/en\" style=\"\" rel=\"noopener\">HealthTag<\/a> in a bid to expand affordable healthcare services across MENA, according to a <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/6\/1543.pdf\" style=\"\" rel=\"noopener\">joint statement (pdf)<\/a>. The acquisition will allow HealthTag \u2014 a platform that offers low-cost, tech-enabled access to essential medical services for individuals without formal ins. coverage \u2014 to \u201cfurther its mission of medical inclusion.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What they said:<\/strong> \u201cThis acquisition reflects our commitment to reshaping access to healthcare across underserved communities,\u201d said Bringy Board Member Mohamed Elnawawy. HealthTag CEO Andrew Saad \u2014 who joined Bringy\u2019s board as part of the acquisition \u2014 added that the acquisition will pave the way \u201cto scale affordable healthcare solutions and reach the mns left behind by traditional systems.\u201d<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<p class=\"tag-border-left\">NBFS-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The Financia<\/strong><strong>l Regulatory Authority (FRA) approved licenses and fintech services for <\/strong><strong>eight <\/strong><strong>companies<\/strong>, according to a <a target=\"_blank\" href=\"https:\/\/www.facebook.com\/EgyptianCabinet\/posts\/-%D8%A7%D9%84%D8%B1%D9%82%D8%A7%D8%A8%D8%A9-%D8%A7%D9%84%D9%85%D8%A7%D9%84%D9%8A%D8%A9-%D8%AA%D8%B5%D8%AF%D8%B1-%D9%82%D8%B1%D8%A7%D8%B1%D8%A7%D8%AA-%D9%84-%D9%A8-%D8%B4%D8%B1%D9%83%D8%A7%D8%AA-%D8%AA%D8%AA%D9%88%D8%B2%D8%B9-%D8%A8%D9%8A%D9%86-%D8%A7%D9%84%D8%AA%D8%A3%D8%B3%D9%8A%D8%B3-%D9%88%D8%A7%D9%84%D8%AA%D8%B1%D8%AE%D9%8A%D8%B5-%D9%88%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85-%D8%A7%D9%84%D8%AA%D9%83%D9%86\/1265577278946023\/\" style=\"\" rel=\"noopener\">statement<\/a> from the authority. Valify Solutions and Contact Creditech were cleared to use digital tools for contract execution, client verification, and record management in non-banking financial services. Telda Holding received a license to operate as a custodian, while Thndr and Naeem Holding were approved to manage investment funds. The FRA also greenlit the establishment of Digital Banker Holding and Business Community Holding to help issue securities and increase company capital. In addition, the authority allowed GlobalCorp to add mortgage finance to its services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PLUS- Digital logistics platform Nowlun raised an additional USD 600k from Africa-focused VC Ingressive Capital<\/p>\n","protected":false},"author":1,"featured_media":667533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7209],"tags":[111,72,7115,333,145,7203,8928,1701,83,123,200],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-667532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-also-on-our-radar","tag-also-on-our-radar","tag-enterpriseam","tag-healthcare","tag-homzmart","tag-logistics","tag-madinet-masr","tag-nowlun","tag-oecd","tag-real-estate","tag-startups","tag-venture-capital","wpautop","entry"],"acf":{"mongo_id":"3e9b1692-c390-41a0-923a-2ec5e3f7750a","order":"13","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/6\/1550.jpg","photo_position":"above","homepage_title":"","full_issue_title":"El Attal Holding eyes expansion into Saudi Arabia, Oman","related_issue":[667510],"teaser":"PLUS- Digital logistics platform Nowlun raised an additional USD 600k from Africa-focused VC Ingressive Capital","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/6\/.beab0cd3-d443-409d-a607-05824d5a2faf.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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