{"id":667276,"date":"2025-06-23T00:00:00","date_gmt":"2025-06-23T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/23\/valu-kicks-off-trading-on-the-egx-today-with-amazon-set-to-become-its-newest-direct-shareholder\/"},"modified":"2025-06-23T00:00:00","modified_gmt":"2025-06-23T00:00:00","slug":"valu-kicks-off-trading-on-the-egx-today-with-amazon-set-to-become-its-newest-direct-shareholder","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/23\/valu-kicks-off-trading-on-the-egx-today-with-amazon-set-to-become-its-newest-direct-shareholder\/","title":{"rendered":"Valu kicks off trading on the EGX today with Amazon set to become its newest direct shareholder"},"content":{"rendered":"

The EGX will soon be one company stronger<\/strong>, with U Consumer Finance \u2014 which owns and operates the Valu brand \u2014 set to begin trading on the EGX within just a few hours. The local fintech giant will begin trading under the ticker VALU.CA at a reference price of EGP 0.777.<\/p>\n

But remember, this isn\u2019t an IPO. <\/strong>EFG Holding is taking U Consumer Finance public by giving its shareholders stock in U equivalent to about 20.5% of the company. The financial services giant gave its shareholders stock in U as a dividend in lieu of a traditional payout. The \u201cmove unlocks value for EFG Holding shareholders by crystallizing the true market worth of a key asset,\u201d EFG Holding Group CEO Karim Awad told us<\/a> when the transaction was first announced in March.<\/p>\n

When Valu starts trading today, s<\/strong>hareholders can either cash out by selling their shares <\/strong>on the open market or hold onto the dividend in equity form.<\/strong> In its first session, the share price will be allowed to move<\/a> between a floor of EGP 0.10 and a ceiling of EGP 7.40, with no temporary trading halt mechanisms in place.<\/p>\n

In total, EFG Holding s<\/strong>hareholders are in line for EGP 3.2 bn. <\/strong>U is valued at EGP 15.6 bn, according to a report by independent financial advisor BDO Keys Financial Consulting. EFG Holding is distributing U shares representing about 20.5% of the company, valuing the transaction at roughly EGP 3.2 bn. <\/p>\n

The ringing of the bell will also welcome Valu\u2019s newest shareholder \u2014 US multinational <\/strong>giant Amazon. <\/strong>The world\u2019s second largest company revenue and fifth biggest by market cap will soon be able to boast a 3.95% stake for EGP 6.04 per share, exercising a three-year-old option play, according to a statement (pdf)<\/a> from Valu. The transaction will be executed during Valu\u2019s first trading session today through the block trade after getting the necessary approvals.<\/p>\n

REMEMBER- Amazon had purchased <\/strong>USD 10 mn<\/a><\/strong> worth of EFG Hermes\u2019 London-listed <\/strong>GDRs back in 2022.<\/strong> The agreement included an option to convert them into a c.4.3% stake in Valu based on a market cap of USD 235 mn in the event of a third-party investment, IPO, or other liquidity event. With Valu\u2019s listing now imminent, Amazon opted to convert, landing a seat at the fintech giant\u2019s table.<\/p>\n

The move hands Amazon a small but strategic entry into one of the region\u2019s <\/strong>fastest-growing BNPL and consumer lending platforms<\/a><\/strong>, as Egypt\u2019s fintech scene gears up for a rare entrance to the EGX with foreign interest. Valu\u2019s listing is one of the most closely watched EGX listings in recent years, offering a stress test for investor appetite amid macro headwinds.<\/p>\n

What they said: <\/strong>\u201cAmazon\u2019s decision to acquire a direct stake in Valu [is] a testament to EFG Holding\u2019s proven ability to build greenfield ventures that evolve into pioneering market leaders,\u201d said Awad. Valu CEO Walid Hassouna called it a \u201cpowerful testament\u201d to the resilience and adaptability of Valu\u2019s business model, one that he says continues to evolve to meet the needs of clients and partners.<\/p>\n

ADVISORS- <\/strong>EFG Hermes is quarterbacking the transaction as EFG Holding and Valu\u2019s sole financial advisor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon will soon be able to boast a 3.95% stake in the local fintech giant<\/p>\n","protected":false},"author":1,"featured_media":667277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7303],"tags":[318,102,7107,68,72,183,515],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-667276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capital-markets","tag-amazon","tag-capital-markets","tag-efg-holding","tag-egx","tag-enterpriseam","tag-fintech","tag-valu","wpautop","entry"],"acf":{"mongo_id":"eaa8435f-2a19-4969-acfd-c762a5bdcf6a","order":"4","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/6\/1272.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Valu 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shares","rel":"","context":"In "Capital markets"","block_context":{"text":"Capital markets","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/capital-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/11\/1612.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":666052,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/28\/valu-shares-to-start-trading-the-last-week-of-june\/","url_meta":{"origin":667276,"position":1},"title":"Valu shares to start trading the last week of June","author":"enterpriseam admin","date":"28 May 2025","format":false,"excerpt":"EFG Holding shareholders are in line for a USD 64 mn windfall","rel":"","context":"In "Capital markets"","block_context":{"text":"Capital 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