{"id":666322,"date":"2025-06-02T00:00:00","date_gmt":"2025-06-02T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/02\/madinet-masr-to-form-emirati-subsidiary-to-manage-overseas-projects\/"},"modified":"2025-06-02T00:00:00","modified_gmt":"2025-06-02T00:00:00","slug":"madinet-masr-to-form-emirati-subsidiary-to-manage-overseas-projects","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/06\/02\/madinet-masr-to-form-emirati-subsidiary-to-manage-overseas-projects\/","title":{"rendered":"Madinet Masr to form Emirati subsidiary to manage overseas projects"},"content":{"rendered":"

Real estate developer Madinet Masr is getting ready to put its expansion plans up <\/strong>a gear <\/strong>with efforts underway to set up a subsidiary in Dubai \u2014 called Cities of the World \u2014 that will manage its projects outside of Egypt, according to a statement (pdf)<\/a>. The move is \u201ca key part of Madinet Masr\u2019s strategic expansion plan, which aims to strengthen the company\u2019s regional and international presence and unlock new [prospects] across a range of real estate development sectors,\u201d according to the statement.<\/p>\n

The UAE-based company will serve as the company\u2019s international holding company<\/strong>, which will have under its wings dedicated entities to each target market, a company representative told EnterpriseAM. They explained that setting up shop in the UAE was a no-brainer for the developer, pointing to its \u201cstrategic geographic position, world-class infrastructure, and a stable business ecosystem that fosters regional connectivity.\u201d<\/p>\n

Who will be in charge of the new unit? <\/strong>The developer\u2019s Senior Vice President of Product Development Mohamed Lashien (LinkedIn<\/a>) will serve as managing director of the newly-established subsidiary following its official launch.<\/p>\n

The developer\u2019s focus will initially be in the region, particularly the GCC.<\/strong> The company representative told EnterpriseAM that the UAE and Saudi Arabia \u201care of strong interest due to their robust real estate sectors.\u201d<\/p>\n

Saudi Arabia will likely be the location of the developer\u2019s first overseas project<\/strong>, with the Kingdom sticking out as an attractive option on the back of its \u201cstrong market fundamentals and alignment with our vision for modern, sustainable communities.\u201d The company is planning to announce its first international project \u2014 be it Saudi Arabia or elsewhere \u2014 \u201cin the coming months,\u201d we were told.<\/p>\n

But expansion further afield is also in the cards<\/strong>, with the company telling us they are \u201cevaluating stable international markets that present long-term growth opportunities and align with our development philosophy.\u201d Madinet Masr thinks that its expansion plans further down the line could include \u201cdestinations in Europe and other globally mature real estate sectors, where there is a strong demand for sustainable, well-integrated communities.\u201d<\/p>\n

We had an idea this was coming<\/strong>, after CEO Abdallah Sallam mentioned<\/a> in March that the developer was in talks with potential partners in the UAE and Saudi Arabia for its planned GCC expansion.<\/p>\n

What they said:<\/strong> \u201cInitiating the process to establish Cities of the World marks a significant milestone in executing our strategic goal of regional expansion. This step reflects our dedication to extending Madinet Masr's legacy beyond national borders and positioning ourselves at the forefront of regional real estate development. We are confident this direction will enable us to enter promising markets while exporting our successful development model,\u201d Sallam said.<\/p>\n","protected":false},"excerpt":{"rendered":"

SVP of Product Development Mohamed Lashien will be tapped as the new company\u2019s managing director<\/p>\n","protected":false},"author":1,"featured_media":666323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7371],"tags":[72,7203,83],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-666322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-enterpriseam","tag-madinet-masr","tag-real-estate","wpautop","entry"],"acf":{"mongo_id":"7eb49574-40f9-485f-8286-de8729bc5843","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/3\/1648.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Madinet Masr to form Emirati subsidiary to manage overseas projects","related_issue":[666314],"teaser":"SVP of Product Development Mohamed Lashien will be tapped as the new company\u2019s managing director","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/6\/.2987d74a-a1c8-4490-99b9-dcf2de9cec2a.mp3"},"yoast_head":"\nMadinet Masr to form Emirati subsidiary to manage overseas projects - 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It appears that we have hit the pre-eid news slowdown, with things fairly calm on the homefront.THE BIG STORY TODAY- Madinet Masr announces Emirati subsidiary: Real estate developer Madinet Masr is setting up a subsidiary in Dubai \u2014 dubbed Cities of the World \u2014 to manage its\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1648.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":587253,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/24\/madinet-masr-profits-more-than-double-in-1q-2023\/","url_meta":{"origin":666322,"position":1},"title":"Madinet Masr profits more than double in 1Q 2023","author":"enterpriseam admin","date":"24 May 2023","format":false,"excerpt":"EGX-listed real estate developer Madinet Masr reported EGP 304.4 mn in net income in 1Q 2023, up 153% y-o-y,according to its earnings release (pdf). 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Sales values were up even as unit\u2026","rel":"","context":"In "EARNINGS WATCH"","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1290.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":670395,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/19\/a-look-at-whats-in-the-pipeline-for-madinet-masr\/","url_meta":{"origin":666322,"position":2},"title":"A look at what\u2019s in the pipeline for Madinet Masr","author":"enterpriseam admin","date":"19 August 2025","format":false,"excerpt":"The company recorded a 6% rate in contract cancellations in 1H 2025, coming below the industry average of 10-15%","rel":"","context":"In "Real estate"","block_context":{"text":"Real estate","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/5\/2070.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":665484,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/19\/madinet-masr-wants-to-unveil-its-first-project-abroad-this-year-likely-in-ksa-or-uae\/","url_meta":{"origin":666322,"position":3},"title":"Madinet Masr wants to unveil its first project abroad this year \u2014 likely in KSA or UAE","author":"enterpriseam admin","date":"19 May 2025","format":false,"excerpt":"PLUS- Edita Food Industries is mulling an expansion into Ivory Coast following a comprehensive study of promising markets","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/1648.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":588103,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/06\/madinet-masr-announces-first-project-outside-of-cairo-plus-raya-cx-expands-in-ksa-weitz-medical-warehouses\/","url_meta":{"origin":666322,"position":4},"title":"Madinet Masr announces first project outside of Cairo. 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