{"id":665953,"date":"2025-05-26T00:00:00","date_gmt":"2025-05-26T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/26\/menas-strongest-brands-in-2025\/"},"modified":"2025-05-26T00:00:00","modified_gmt":"2025-05-26T00:00:00","slug":"menas-strongest-brands-in-2025","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/26\/menas-strongest-brands-in-2025\/","title":{"rendered":"MENA\u2019s strongest brands in 2025"},"content":{"rendered":"

London-based valuation consultants <\/strong>Brand Finance<\/a><\/strong> have recently published its 2025 <\/strong>Middle East 150 report, detailing the 150 top performing brands across the region.<\/strong> The consultancy\u2019s report (pdf)<\/a> showcases impressive brand value growth across the MENA region, with Saudi Arabia and the UAE \u2014 at a combined value of USD 112.4 bn and USD 86.0 bn respectively \u2014 dominating the field in 2025.<\/p>\n

The breakdown: <\/strong>According to another UAE and KSA-focussed report<\/a> from the consultancy, oil, banking, gas, and telecommunications are the dominant sectors to which the Kingdom owes its growth. In the UAE, diversification efforts have paid off, with green energy, artificial intelligence, and overall digital transformation having accelerated the country\u2019s GDP. Both form a combined 81% of the region\u2019s total brand value, playing a pivotal role in driving growth across the entirety of the region.<\/p>\n

Reigning as MENA champion for the sixth year in a row is Aramco. <\/strong>Aramco \u2014 valued at USD 41.7 bn \u2014 finds itself in the top spot for yet another year as the region\u2019s most valuable brand. Coming in hot on its heels is Adnoc. The Abu Dhabi National Oil Company has also managed to maintain its position as the second most valuable MENA brand for the sixth year in a row, but upped its brand value by 25% to USD 19.0 bn. STC<\/a> holds strong in third, with the telecom company\u2019s brand value reaching USD 16.1 bn \u2014 a 16% increase from 2024, according to the report.<\/p>\n

The dark horse of 2025\u2019s race <\/strong>is e&<\/strong> \u2014 coming in fourth place with a whopping 701% <\/strong>increase in brand value since 2024. <\/strong>Valued by BF at USD 15.3 bn, the Abu Dhabi-headquartered telecom provider proved itself the fastest growing brand both regionally and globally in 2025. This growth is owed to Etisalat and e&\u2019s merger<\/a>, as per Brand Finance. In another first, Riyadh-based Roshn Group made its way to the Middle East 150 report, securing a spot in the top 40 MENA brands. The report notes that the real estate group is one to watch, given its relatively-recent inception in 2020 by the Saudi Public Investment Fund \u2014 and its sizable contributions to the Kingdom\u2019s 2030 vision.<\/p>\n

So, where did Om El Donya\u2019s brands rank? <\/strong>Egypt\u2019s top brands were found<\/a> to be valued at a total of USD 3.3 bn according to Brand Finance \u2014 a growth largely owed to the banking sector and tobacco. The National Bank of Egypt comes in first place as Egypt\u2019s top performing brand, and 56th in MENA, valued at USD 717 mn \u2014 up 9% from 2024. This means NBE has managed to maintain its position for the third year in a row. The consultancy attributes this consistency to the bank\u2019s higher interest rates, high-yield savings products, and its focus on digital services and client convenience.<\/p>\n

Who else is on the list? <\/strong>Following NBE are El Sewedy Electric at second locally and 73rd regionally, Nakhla at third and 77th, Banque Misr at fourth and 78th, CIB at fifth and 88th \u2014 maintaining its 2024 position as Egypt\u2019s strongest brand at a brand valuation of USD 351 mn, not to be confused with NBE\u2019s accolade as Egypt\u2019s most valuable brand \u2014, Eastern Company at sixth and 91st, Telecom Egypt at seventh and 101st, and Orascom Construction at eighth and 139th. <\/p>\n

The tobacco sector is smoking (pun intended). <\/strong>Egypt\u2019s fastest growing brand appears to be tobacco manufacturer Nakhla, valued at USD 418 mn, up 32% from 2024. The report attributes this growth to \u201ca constantly expanding global hookah tobacco market\u201d both locally and globally \u2014 an expansion Nakhla doubled down on by increasing its exports.<\/p>\n

\u201cThe growth we\u2019re seeing among Egypt\u2019s top brands this year really shows how the <\/strong>game is changing.<\/strong> It\u2019s not just about strong numbers anymore \u2013 it\u2019s about having a clear direction, staying flexible, and genuinely connecting with people. The brands that are listening, adapting, and staying relevant are the ones coming out on top,\u201d Brand Finance Middle East Managing Director Andrew Campbell commented.<\/p>\n","protected":false},"excerpt":{"rendered":"

Brand Finance\u2019s Middle East 150 report showcases impressive brand value growth across the MENA region, with Saudi Arabia and the UAE dominating the region.<\/p>\n","protected":false},"author":1,"featured_media":665954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[104,633,7087,638,345,219,90],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-665953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-economy","tag-enterprisepm","tag-finance","tag-for-your-commute","tag-mena","tag-saudi-arabia","tag-uae","wpautop","entry"],"acf":{"mongo_id":"b4d6b53c-1f4e-443c-b662-6d8ce7d289e8","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/2152.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[665948],"teaser":"Brand Finance\u2019s Middle East 150 report showcases impressive brand value growth across the MENA region, with Saudi Arabia and the UAE dominating the region.","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.1eca81c5-99f3-41de-9013-6e872df99984.mp3"},"yoast_head":"\nMENA\u2019s strongest brands in 2025 - 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Egypt\u2019s share of total number of seed funding agreements fell 1% y-o-y, but the UAE, which topped the ranking in\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/1\/583.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":565115,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/21\/egypt-fuels-2020-mena-e-commerce-boom\/","url_meta":{"origin":665953,"position":3},"title":"Egypt fuels 2020 MENA e-commerce boom","author":"enterpriseam admin","date":"21 March 2021","format":false,"excerpt":"Egypt, Saudi Arabia and the UAE led a boom in e-commerce in the MENA region last year, as the covid-19 pandemic forced consumers online, according to a new study published last week. 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In 2017 alone, leisure tourism generated nearly USD 115 bn to the region, with Dubai being ranked as the sixth most visited city\u2026","rel":"","context":"In "THE MACRO PICTURE"","block_context":{"text":"THE MACRO PICTURE","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-macro-picture\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/5\/410.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":627046,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/07\/18\/middle-east-ma-values-up-62-in-1h2018-surpassing-global-average\/","url_meta":{"origin":665953,"position":5},"title":"Middle East M&A values up 62% in 1H2018, surpassing global average","author":"enterpriseam admin","date":"18 July 2018","format":false,"excerpt":"Middle East M&A values up 62% in 1H2018, surpassing global average: M&A transaction values in the Middle East rose 62% y-o-y in 1H2018 to USD 25.4 bn, up from USD 15.7 bn in 1H2017, according to a report from Baker Mckenzie. 65% of all Middle East M&A activity was cross\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/665953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=665953"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/665953\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/665948"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/665954"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=665953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=665953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=665953"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=665953"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=665953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}