{"id":665737,"date":"2025-05-22T00:00:00","date_gmt":"2025-05-22T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/22\/my-morning-routine-abdellatif-olama-ceo-of-jumia-egypt\/"},"modified":"2025-05-22T00:00:00","modified_gmt":"2025-05-22T00:00:00","slug":"my-morning-routine-abdellatif-olama-ceo-of-jumia-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/22\/my-morning-routine-abdellatif-olama-ceo-of-jumia-egypt\/","title":{"rendered":"My Morning Routine: Abdellatif Olama, CEO of Jumia Egypt"},"content":{"rendered":"

Abdellatif Olama, CEO of Jumia Egyp<\/strong>t: <\/strong>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Abdellatif Olama (<\/span>LinkedIn<\/a>), CEO of Jumia Egypt.<\/span><\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

My name is Abdellatif Olama \u2014 I\u2019m the CEO of Jumia Egypt and the group managing <\/strong>director of JumiaPay.<\/strong> I\u2019m responsible for all Jumia companies and business in Egypt. This means I\u2019m responsible for our core e-commerce marketplace offering. As the group managing director for JumiaPay, I also oversee all the nine countries in Africa where Jumia has operations and I\u2019m responsible for payment enablement there. <\/p>\n

I think Jumia is trying to bridge the gap between global technological innovation and the <\/strong>local needs of Egypt and Africa. <\/strong>We are trying to make sure that the solutions we have are relevant and that we have answers to the most challenging questions \u2014 especially for logistics, payment, and trade facilitation. <\/p>\n

We\u2019re making sure that the solutions are localized, and that they\u2019re really catering to the <\/strong>needs of the consumers in Egypt.<\/strong> Our role also extends to empowering small and medium businesses by giving them the tools to scale digitally, access new customer bases, and operate more efficiently through technology.<\/p>\n

I think the most interesting trend right now is the introduction of AI. <\/strong>We are figuring out how to best use it to deliver packages in a more cost-efficient and convenient way to someone in Upper Egypt or in the Delta \u2014 places where it was either not possible or quite expensive previously. We\u2019re also testing AI internally \u2014 from customer support automation to forecasting and fraud detection \u2014 allowing teams to save time and focus on strategic, value-driving work.<\/p>\n

When it comes to managing my morning routine, I\u2019m not the most standardized of <\/strong>people. <\/strong>I like to wake up usually around 7:30am and have some time for myself to prioritize and organize the day ahead. I exercise for a short period in the morning and then start with some calls with people to help structure my day and to help me decide what I really want to accomplish on the day. I start as many threads as possible that I can follow up on and pick up later. This structure helps me stay focused \u2014 especially when balancing both operational goals and longer-term initiatives, such as partnerships or policy-related work that I oversee as part of my role in the wider ecosystem.<\/p>\n

I like to be present everyday at the office. <\/strong>I move from home when the traffic is a little lighter, then I do a lot of calls on the road, making sure I\u2019m using all my time in the best way possible. Sometimes it feels like this time in the car is some of the most productive of the day. I arrive at the office between 10:30-11am. Then, after managerial tasks, I either have one or two meetings scheduled, or I go right into handling high priority items that come up.<\/p>\n

A big part of my day involves balancing high-level management with hands-on problem<\/strong> solving <\/strong>\u2014 staying close enough to the ground to identify real challenges, while keeping the bigger picture in focus. I also work closely with our HR team on internal engagement \u2014 making sure teams feel empowered, recognized, and aligned with the broader vision. We invest a lot in motivation and ownership because people are at the heart of everything we do.<\/p>\n

We\u2019re a company listed on the New York Stock Exchange \u2014 which means that we have a<\/strong> quarterly cycle of reporting. <\/strong>Every month has a function. There are months where you\u2019re really pushing to ramp up and make sure that you\u2019re closing the quarter in the right way, with the right numbers in place, while trying to have the long-term view. I try to organize the day depending on which season of the course it is, to be most relevant and effective. <\/p>\n

That long-term view also includes how we contribute to Egypt\u2019s digital and financial<\/strong> inclusion roadmap<\/strong> \u2014 whether through expanding access to online payments or collaborating with banks to offer installment solutions that reach underserved communities.<\/p>\n

I usually stay at the office maybe past 8pm,<\/strong> which is when I get the chance to have longer conversations with people from the leadership team and catch up with countries that are a bit behind us in terms of timezones to understand what is happening there and how we can learn from each other. I do that until I feel that I\u2019m very exhausted for the day, or satisfied \u2014 and that signals my time to leave. <\/p>\n

I keep thinking about what\u2019s next for my company, the country, and even the whole of <\/strong>Africa <\/strong>\u2014 where I\u2019m currently very immersed. I want to see a bigger impact, more development in bringing together the different streams we work on. It\u2019s not just about growing the platform \u2014 it\u2019s about building infrastructure that enables SMEs, empowers youth, and helps consumers access affordable, relevant services through technology.<\/p>\n

I like to go back and read books that I\u2019ve read before.<\/strong> I like to explore how a book \u2014 which had a different meaning for me a few years ago \u2014 sounds today and influences my thinking process differently.<\/p>\n

A piece of advice I\u2019ve been given by a few people, including my father, is to make sure to <\/strong>not let work take up time on weekends. <\/strong>I always remind myself of this and following this rule helps to keep me fresh and motivated.<\/p>\n

I\u2019m hopeful that technology can improve our lives a lot<\/strong> \u2014 and I hope to play a role on that front. <\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019m hopeful that technology can improve our lives a lot \u2014 and I hope to play a role on that front<\/p>\n","protected":false},"author":1,"featured_media":665738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[199,72,592,387],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-665737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-e-commerce","tag-enterpriseam","tag-jumia","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"a40e3809-391e-48fb-92ce-f8f130b1b80e","order":"18","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/1864.jpg","photo_position":"above","homepage_title":"","full_issue_title":"My Morning Routine: Abdellatif Olama, CEO of Jumia Egypt","related_issue":[665704],"teaser":"I\u2019m hopeful that technology can improve our lives a lot \u2014 and I hope to play a role on that front","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.7a776fff-69d5-4b25-bb0e-d1ef26ef9c66.mp3"},"yoast_head":"\nMy Morning Routine: Abdellatif Olama, CEO of Jumia Egypt - 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Jumia is bullish on food delivery services in Egypt where there is a gap\u2026","rel":"","context":"In "SPEED ROUND: INVESTMENT WATCH"","block_context":{"text":"SPEED ROUND: INVESTMENT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/3\/385.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":582413,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/08\/jumia-egypt-appoints-hisham-el-gabry-as-ceo\/","url_meta":{"origin":665737,"position":2},"title":"Jumia Egypt appoints Hisham El Gabry as CEO","author":"enterpriseam admin","date":"8 March 2023","format":false,"excerpt":"Jumia Egypt has appointed Hisham El Gabry (LinkedIn) its new CEO, the company said on Twitter. El Gabry has served as the e-commerce company\u2019s CCO since January 2022. 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The tech hub will train a team of developers and engineers to offer technical support so that online payments through Jumia\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":551594,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/28\/meet-our-founder-of-the-week-gahez-markets-co-founder-and-ceo-wael-olama\/","url_meta":{"origin":665737,"position":4},"title":"Meet our founder of the week: Gahez Market\u2019s co-founder and CEO Wael Olama","author":"enterpriseam admin","date":"28 June 2022","format":false,"excerpt":"OUR FOUNDER OF THE WEEK- Wael Olama, co-founder and CEO of Gahez Market (LinkedIn).My name is Wael Olama, and I\u2019m the CEO and co-founder of Gahez Market. I have been immersed in the textile industry since I started my professional career and worked with industry giants such as Li &\u2026","rel":"","context":"In "Founder of the Week"","block_context":{"text":"Founder of the Week","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/founder-of-the-week\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/6\/508.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":562977,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/14\/jumia-flags-egypt-as-a-top-investment-destination-looking-at-everything-from-digital-payments-to-last-mile-delivery\/","url_meta":{"origin":665737,"position":5},"title":"Jumia flags Egypt as a top investment destination, looking at everything from digital payments to last-mile delivery","author":"enterpriseam admin","date":"14 June 2021","format":false,"excerpt":"Africa-focused e-commerce giant Jumia plans to invest over USD 590 mn in Egypt and other African countries over the upcoming years starting 2021, CEO Hesham Safwat told Enterprise. Safwat declined to reveal exactly what portion of the funds would be directed towards Egypt, but said that it is \u201cone of\u2026","rel":"","context":"In "Investment Watch"","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/6\/180.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/665737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=665737"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/665737\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/665704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/665738"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=665737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=665737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=665737"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=665737"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=665737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}