{"id":665517,"date":"2025-05-19T00:00:00","date_gmt":"2025-05-19T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/19\/apple-intelligence-was-bitten-by-ambition\/"},"modified":"2025-05-19T00:00:00","modified_gmt":"2025-05-19T00:00:00","slug":"apple-intelligence-was-bitten-by-ambition","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/19\/apple-intelligence-was-bitten-by-ambition\/","title":{"rendered":"Apple Intelligence was bitten by ambition"},"content":{"rendered":"

Apple Intelligence failed to launch because the tech giant put too much money where <\/strong>their mouth was. <\/strong>Long before its official launch, Apple Intelligence was touted as the next big thing \u2014 Apple\u2019s game-changing foray into a new era. For a while, it did indeed<\/a> seem that way \u2014 until it didn\u2019t, or at least, not in the way many users and tech-junkies had hoped for.<\/p>\n

Perfect is the enemy of good, but so is imperfect. <\/strong>Four years ahead of the AI curve, Apple successfully snatched Google\u2019s John Giannandrea to lead its AI department, positioned<\/a> to become an AI Powerhouse. But when OpenAI\u2019s ChatGPT took off in 2022, triggering an avalanche of tech companies racing to catch up and overcrowding the AI industry, Apple had only begun formulating an actionable AI plan. Despite the headstart and a staggering USD 22.6 bn<\/a> investment in AI R&D, Apple was conspicuously absent on the scene until the 2024<\/a> Worldwide Developers Conference (WWDC) \u2014 arriving two years late to a party they threw, with little to show for it.<\/p>\n

At WWDC, CEO Tim Cook announced that Apple Intelligence would \u201ctransform what <\/strong>users can <\/strong>do with our products \u2014 and what our products can do for our users,\u201d<\/strong> promising revolutionary features \u2014 an AI-enhanced Siri, notification summaries, native writing tools, image creation tools, and much more.<\/p>\n

\u2026and then they launched without it.<\/strong> Just days before release, Apple announced that the iPhone 16 would ship without<\/a> its promised AI technology, and that buyers would have to wait at least a month until those features become available. Unsurprisingly, first-weekend pre-sales of the iPhone 16 tanked y-o-y, with an estimated<\/a> 37 mn units sold, 12% lower than 2023\u2019s iPhone 15. The first batch of AI features arrived a month and a half after the lineup\u2019s release. Genmojis followed in December, priority notifications in March 2025, and the \u201cnew and improved Siri\u201d is still nowhere to be found.<\/p>\n

Hell hath no fury like an Apple user scorned. <\/strong>Disappointment in the new iPhone lineup was palpable. Droves of Apple loyalists felt deceived, with many going as far as filing a class-action lawsuit on the basis of false advertising, according to Axios<\/a>. \u201cContrary to Defendant's claims of advanced AI capabilities, the products offered a significantly limited or entirely absent version of Apple Intelligence, misleading consumers about its actual utility and performance,\u201d the lawsuit reads.<\/p>\n

Last month, Apple unveiled a new approach that could potentially turn their late arrival to <\/strong>the AI race into a strategic advantage: <\/strong>They plan to use their USD 500 bn R&D budget<\/a> to establish a new benchmark for privacy to the notoriously invasive process of AI development\u2026 If they can successfully implement it at scale before consumer patience runs out. The company\u2019s \u201c differential privacy<\/a> \u201d system will mimic user communications based on samples gathered in-device without being shared<\/a> with Apple. This allows the tech titan to give some much-needed training to its AI without sacrificing user privacy \u2014 a huge selling point for many users consistently growing more and more wary<\/a> of data theft<\/a> by other AI leaders.<\/p>\n","protected":false},"excerpt":{"rendered":"

Could AI do to Apple what Apple did to Nokia? Eddie Cue, Apple\u2019s Senior Vice President for Services, worries that might just be the case.<\/p>\n","protected":false},"author":1,"featured_media":665518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,184,633,638,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-665517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-apple","tag-enterprisepm","tag-for-your-commute","tag-technology","wpautop","entry"],"acf":{"mongo_id":"3198d994-0bb7-4c4d-bb05-57b48a5fff14","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/1535.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[665512],"teaser":"Could AI do to Apple what Apple did to Nokia? Eddie Cue, Apple\u2019s Senior Vice President for Services, worries that might just be the case.","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.9683ed01-4a6e-4211-a16f-9f7819549742.mp3"},"yoast_head":"\nApple Intelligence was bitten by ambition - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/19\/apple-intelligence-was-bitten-by-ambition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Intelligence was bitten by ambition\" \/>\n<meta property=\"og:description\" content=\"Could AI do to Apple what Apple did to Nokia? 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