{"id":665333,"date":"2025-05-15T00:00:00","date_gmt":"2025-05-15T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/"},"modified":"2025-05-15T00:00:00","modified_gmt":"2025-05-15T00:00:00","slug":"netflix-will-soon-come-with-ai-generated-interactive-ads","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/","title":{"rendered":"Netflix will soon come with AI-generated interactive ads"},"content":{"rendered":"

Welcome to an era of artificial intermissions. <\/strong>In a not-so-surprising turn of events<\/a>, it seems as though streaming giant Netflix<\/a> is currently testing both the quantity and nature of the advertisements showcased across its ad subscription<\/a> tier. Yesterday, Netflix\u2019s President of Advertisement Amy Reinhard announced<\/a> \u201ca new modular framework for ad formats that leverages generative AI to instantly marry advertisers\u2019 ads with the worlds of our shows,\u201d that is set to debut in 2026.<\/p>\n

How will this work? <\/strong>The streaming platform claims that this new ad format will create a \u201cmore relevant\u201d experience for users, showcasing ads that tie into the content offered on the platform in the form of AI-generated \u201cinteractive midroll and pause formats that build custom advertising creative with added overlays, call to action, second screen buttons, and more,\u201d the statement read. TL;DR: You may be forced to interact with the ads instead of just wait them out. Earlier in July 2024, Netflix had begun testing pause ads<\/a> \u2014 advertisements that display as soon as you take a break.<\/p>\n

Around 100 mn subscribers should expect to encounter these AI-backed ads by the time <\/strong>they roll out. <\/strong>As of May 2025, Netflix\u2019s ad-supported subscription tier recorded 94 mn subscribers globally, up from 70 mn users in November 2024, according to Reuters<\/a>, and more than double the 40 mn recorded<\/a> in May 2024. The steadily increasing percentage of Netflix users opting for ads for a less expensive (but consistently rising<\/a>) monthly subscription is no doubt an incentive for the streaming giant to double down on its advertising strategy.<\/p>\n

The news follows the launch of Netflix\u2019s own in-house advertising platform<\/strong>, Netflix Ads Suite, last month. Netflix has also revealed<\/a> plans to launch across Europe next week, and in 12 countries by June 2025, with further expansions over the coming years, according to Ars Technica.<\/a> <\/p>\n

Advertising brings in the big bucks. <\/strong>In 2024, EnterpriseAM reported that the advertising industry broke records<\/a>, seeing as non-political advertising revenues were expected<\/a> to hit USD 1 tn for the very first time. This on-going boom is largely due to the advancements in AI-automations<\/a>, which have been leading to faster, more intelligent, and more efficient ads, particularly in digital spaces such as Netflix.<\/p>\n

What won\u2019t be AI in the future? <\/strong>There\u2019s already a growing concern about the nature of the content available on the internet. The Dead Internet Theory<\/a> \u2014 which theorizes that most of the content and activity we see on the internet is populated by bots \u2014 has never been closer to reality. With Amazon shifting gears<\/a> towards AI-generated audiobooks on Audible, SoundCloud following<\/a> suit, and even Duolingo<\/a> using AI to create language courses, the question of how involved AI will be in our day to day lives is swiftly being answered \u2014 and it\u2019s not looking good<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Users may be forced to interact with the ads instead of just wait them out<\/p>\n","protected":false},"author":1,"featured_media":665334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[7094,8938,633,638,640],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-665333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-ai","tag-digital-ads","tag-enterprisepm","tag-for-your-commute","tag-netflix","wpautop","entry"],"acf":{"mongo_id":"4e247506-8595-414e-868f-aabcdd0f95b9","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/1326.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[665329],"teaser":"Users may be forced to interact with the ads instead of just wait them out","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.b166079f-589a-4772-8342-e09cba0f981e.mp3"},"yoast_head":"\nNetflix will soon come with AI-generated interactive ads - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix will soon come with AI-generated interactive ads\" \/>\n<meta property=\"og:description\" content=\"Users may be forced to interact with the ads instead of just wait them out\" \/>\n<meta property=\"og:url\" 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may be used to having your streaming experience interrupted with ads, but Netflix is still getting its head around the ad world: The streaming giant is being forced to contend with an ad-supported subscription after weathering two consecutive quarters of subscriber losses and losing roughly two-thirds of its stock\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/493.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550752,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/20\/russia-ukraine-war-means-fewer-flights-to-asia-higher-ticket-prices-coming-soon-on-netflix-ads-and-cheaper-subscriptions\/","url_meta":{"origin":665333,"position":1},"title":"Russia-Ukraine war means fewer flights to Asia, higher ticket prices + Coming soon on Netflix: Ads and cheaper subscriptions","author":"enterpriseam admin","date":"20 April 2022","format":false,"excerpt":"The Russia-Ukraine war means fewer flights to Asia and higher ticket prices: Airlines have been forced to reroute their flights \u2014 particularly those operating between Europe and Asia \u2014 over the past couple of months in order to avoid the closed Russian airspace, resulting in fewer flights offered, the Wall\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/512.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":554691,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/04\/netflix-ventures-into-gaming\/","url_meta":{"origin":665333,"position":2},"title":"Netflix ventures into gaming","author":"enterpriseam admin","date":"4 November 2021","format":false,"excerpt":"Play 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Two of the titles out now come from the successful Netflix franchise Stranger Things which quickly amassed a cult following.\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/56.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":587050,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/21\/netflix-is-slowly-growing-its-ad-supported-subscriber-base-g7-sets-up-govt-level-discussions-on-ai-developments-and-regulation\/","url_meta":{"origin":665333,"position":3},"title":"Netflix is slowly growing its ad-supported subscriber base + G7 sets up gov\u2019t-level discussions on AI developments and regulation","author":"enterpriseam admin","date":"21 May 2023","format":false,"excerpt":"Netflix is happy with its \u201ccrawl, walk, run\u201d approach, but advertisers want more","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1139.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":607571,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/10\/04\/why-do-ai-robots-creep-us-out-plus-netflix-intends-to-increase-membership-fees\/","url_meta":{"origin":665333,"position":4},"title":"Why do AI robots creep us out? PLUS: Netflix intends to increase membership fees","author":"enterpriseam admin","date":"4 October 2023","format":false,"excerpt":"Researchers argue whether AI robots should look like us or not","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/10\/309.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":552402,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/01\/whats-holding-back-our-mars-ambitions-just-the-little-issue-of-oxygen-were-paying-for-stuff-that-used-to-be-complimentary\/","url_meta":{"origin":665333,"position":5},"title":"What\u2019s holding back our Mars ambitions? Just the little issue of oxygen + We\u2019re paying for stuff that used to be complimentary","author":"enterpriseam admin","date":"1 September 2022","format":false,"excerpt":"Could we be headed to Mars soon? Although SpaceX founder (and self-determined expert on the solar system, apparently) Elon Musk believes a manned mission could be sent to the Red Planet by 2029, ambitions to land humans on Mars could still be some ways away from materializing, Bloombergwrites. 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