{"id":665261,"date":"2025-05-14T00:00:00","date_gmt":"2025-05-14T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/14\/think-different-really-different\/"},"modified":"2025-05-14T00:00:00","modified_gmt":"2025-05-14T00:00:00","slug":"think-different-really-different","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/14\/think-different-really-different\/","title":{"rendered":"Think different\u2026 Really different"},"content":{"rendered":"

Apple\u2019s next big breakthrough is mind control.<\/strong> In a press release<\/a> published by Apple yesterday, the Silicon Valley tech giant introduced a plethora of upcoming iOS accessibility features<\/a> catering towards users with disabilities, prime amongst them being a \u201cnew protocol to support Switch Control for Brain Computer Interfaces.\u201d<\/p>\n

How we interact with our devices might change forever. <\/strong>Apple is currently in the early stages of developing a way for users to interact with their iPhones \u2014 and other Apple devices \u2014 without physical means, using neural signals captured by \u201ca new generation of brain implants,\u201d the Wall Street Journal<\/a> reports. This would essentially make Apple devices accessible to a staggering number of individuals with disabilities \u2014 particularly individuals suffering from ALS, severe spinal cord injuries, and other nerve-damaging disabilities \u2014 that prevent them from physically utilising a phone.<\/p>\n

To make this happen, Apple partnered with Synchron <\/strong>\u2014 a brain computer interface (BCI) company and the first to have its permanent implant studies approved by the FDA. Users implanted with Synchron\u2019s BCI<\/a> will be able to control iPhone<\/a>, iPad, and Vision Pro devices with no physical or vocal input required. This makes Synchron the very first BCI company to have native integration with the new Human Interface Device Profile announced by Apple, according to BusinessWire<\/a>.<\/p>\n

Controlled rollouts for the new technology might start this year. <\/strong>BCI integration with Apple products will be offered to patients currently undergoing Synchron\u2019s clinical trials. The device \u2014 implanted<\/a> in a vein on the surface of the motor cortex of the brain \u2014 and its subsequent uses is expected to revolutionize standards of living within the disabled community, and pave the way for the rise of other revolutionary tech. \u201cThis marks a defining moment for human-device interaction. BCI is more than an accessibility tool, it\u2019s a next-generation interface layer,\u201d Tom Oxley, CEO and Co-Founder of Synchron told BW.<\/p>\n

Tech like this might be mainstream by 2030,<\/strong> according to US investment banking company Morgan Stanley<\/a>, which predicts that commercial approvals for BCI devices are likely to happen within the near future. Synchron isn\u2019t the only horse in this race. One key player is Elon Musk\u2019s Neuralink<\/a>, which has received over USD 373 mn in funding<\/a> since its founding in 2016\u2026 and killed<\/a> 1.5k test animals. Neuralink has been successfully implanted in three patients as of January 2025, according to MIT Technology Review<\/a>, with Musk hoping to add \u201c20 to 30\u201d patients to the trial throughout 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple is currently in the early stages of developing a way for users to interact with their iPhones using neural signals captured by a new generation of brain implants<\/p>\n","protected":false},"author":1,"featured_media":665262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[184,633,638,639],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-665261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-apple","tag-enterprisepm","tag-for-your-commute","tag-technology","wpautop","entry"],"acf":{"mongo_id":"9c7cb64c-ca71-4f70-bf58-5530de23d1b2","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/1163.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[665256],"teaser":"Apple is currently in the early stages of developing a way for users to interact with their iPhones using neural signals captured by a new generation of brain implants","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.cb4a5d0b-6fb7-49f7-9ec8-42b244109e69.mp3"},"yoast_head":"\nThink different\u2026 Really different - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/05\/14\/think-different-really-different\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Think different\u2026 Really different\" \/>\n<meta property=\"og:description\" content=\"Apple is currently in the early stages of developing a way for users to interact with their iPhones using neural signals captured by a new generation of brain 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