{"id":665080,"date":"2025-05-12T00:00:00","date_gmt":"2025-05-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/12\/haleon-backs-major-initiative-to-boost-oral-health-access-across-egypt\/"},"modified":"2025-05-12T00:00:00","modified_gmt":"2025-05-12T00:00:00","slug":"haleon-backs-major-initiative-to-boost-oral-health-access-across-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/12\/haleon-backs-major-initiative-to-boost-oral-health-access-across-egypt\/","title":{"rendered":"Haleon backs major initiative to boost oral health access across Egypt"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Oral health remains a significant challenge in Egypt<\/strong>, with widespread tooth sensitivity and low toothpaste penetration hindering preventative care. Addressing this gap, global consumer health leader Haleon, maker of Sensodyne, has launched the \"Sensodyne Smile Bank\" initiative.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What is the Smile Bank?<\/strong> In partnership with the Egyptian Dental Association and the FDI World Dental Federation, this ambitious three-year program aims to provide free dental check-ups and treatments to three million Egyptians by 2027. Dental convoys will be deployed across all governorates, significantly enhancing access to essential care.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Why now?<\/strong> The initiative directly tackles barriers to everyday health, aligning with Haleon's commitment to health inclusivity. Beyond treatments, it focuses on prevention through awareness campaigns and developing medical education programs for young dentists, fostering sustainable improvements in oral health nationwide. This strategic partnership aims to empower millions towards better self-care practices.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Read more about Haleon's approach to health inclusivity <\/strong><strong><a target=\"_blank\" href=\"https:\/\/www.haleon.com\/\" style=\"\" rel=\"noopener\">here<\/a><\/strong><strong>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haleon has launched a three-year program to provide free dental check-ups and treatments to three million Egyptians by 2027<\/p>\n","protected":false},"author":1,"featured_media":665081,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12167],"tags":[12166,72,6465],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-665080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-message-from-haleon","tag-a-message-from-haleon","tag-enterpriseam","tag-haleon","wpautop","entry"],"acf":{"mongo_id":"5910e5af-ef48-4844-9e3c-886d6a32ddab","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/811.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Haleon backs major initiative to boost oral health access across Egypt","related_issue":[665070],"teaser":"Haleon has launched a three-year program to provide free dental check-ups and treatments to three million Egyptians by 2027","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.585c7ffc-27c2-4f83-a3d0-4651cc5b0b23.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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The contract was signed on the sidelines of the Pharmacy Expo, which takes place from 3-5 March at the Fairmont Towers Heliopolis in Cairo.","rel":"","context":"In &quot;Other Business News of Note&quot;","block_context":{"text":"Other Business News of Note","link":"https:\/\/enterpriseam.com\/egypt\/category\/other-business-news-of-note\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":591702,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/15\/dental-marketplace-dentacarts-raises-usd-450k-investment\/","url_meta":{"origin":665080,"position":2},"title":"Dental marketplace DentaCarts raises USD 450k investment","author":"enterpriseam admin","date":"15 December 2019","format":false,"excerpt":"STARTUP WATCH- Dental marketplace DentaCarts raises USD 450k investment: Egyptian dental marketplace DentaCartssecured USD 450k from AUC Angels, Asia Africa Investment & Consulting, and 500 Startups in an investment round that closed a few months ago, the startup told Menabytes. 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(Statement, pdf)Other things we\u2019re keeping an eye on this morning: Saudi low-cost carrier Flynas will resume direct flights from Riyadh and Jeddah to Sohag starting 30 October. The\u2026","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":565443,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/08\/rx-healthcare-to-acquire-80-of-dental-anesthesia-producer\/","url_meta":{"origin":665080,"position":4},"title":"Rx Healthcare to acquire 80% of dental anesthesia producer","author":"enterpriseam admin","date":"8 April 2021","format":false,"excerpt":"EFG Hermes\u2019 Rx Healthcare Management is in the final stages of acquiring 80% of a local dental anesthesia producer in a transaction that could be worth as much as EGP 100 mn, local media reports. The acquisition is expected to be carried out via United Pharma, which EFG Hermes had\u2026","rel":"","context":"In &quot;SPEED ROUND: PRIVATE EQUITY WATCH&quot;","block_context":{"text":"SPEED ROUND: PRIVATE EQUITY WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-private-equity-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":554519,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/13\/the-local-3d-printing-scene\/","url_meta":{"origin":665080,"position":5},"title":"The local 3D printing scene","author":"enterpriseam admin","date":"13 December 2021","format":false,"excerpt":"Egypt\u2019s 3D printing scene: Young, but the potential for disruption is there. A nascent technology in Egypt and the world, 3D printing has the potential to revolutionize industries like healthcare, automotives, aerospace and construction with its highly customizable, low-cost solutions. With the global market on course to triple in value\u2026","rel":"","context":"In &quot;WHAT\u2019S NEXT&quot;","block_context":{"text":"WHAT\u2019S NEXT","link":"https:\/\/enterpriseam.com\/egypt\/category\/whats-next-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/636.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/665080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=665080"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/665080\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/665070"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/665081"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=665080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=665080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=665080"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=665080"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=665080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}