{"id":664908,"date":"2025-05-08T00:00:00","date_gmt":"2025-05-08T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/08\/my-morning-routine-ahmed-heider-ceo-of-al-ahly-pharos\/"},"modified":"2025-05-08T00:00:00","modified_gmt":"2025-05-08T00:00:00","slug":"my-morning-routine-ahmed-heider-ceo-of-al-ahly-pharos","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/08\/my-morning-routine-ahmed-heider-ceo-of-al-ahly-pharos\/","title":{"rendered":"My Morning Routine: Ahmed Heider, CEO of Al Ahly Pharos"},"content":{"rendered":"

Ahmed <\/strong>H<\/strong>eider, CEO of Al Ahly Pharos: <\/strong>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Ahmed Heider (LinkedIn<\/a>), CEO of Al Ahly Pharos<\/a>.<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

I\u2019m Ahmed Heider, CEO of Al Ahly Pharos <\/strong>Investment Banking<\/strong>. <\/strong>I\u2019ve been in investment banking for more than two decades, working across Egypt and the GCC with institutions like HSBC and several regional firms. In early 2021, I joined Al Ahly Pharos to build a fully integrated investment banking platform. Today, we offer a comprehensive suite of services in equity capital markets, debt, and M&A advisory,<\/p>\n

Outside work, I\u2019m a husband and a father of two. <\/strong>My family has been a pillar of support throughout this journey.<\/p>\n

I lead the investment banking firm and serve as chairman of our special purpose vehicles<\/strong> Al Ahly Sukuk and Al Ahly Securitization. <\/strong>My role blends strategy, execution, and relationship-building. I spend my time meeting clients, regulators, and partners, representing the firm while keeping our teams aligned and moving forward.<\/p>\n

Our job is to help companies raise capital \u2014 through equity, debt, or sukuk <\/strong>\u2014 and structure the right funding mix to support their growth. We also help companies achieve their strategic objectives \u2014 divesting non-core assets, expanding operations, entering new markets, and consolidating or integrating within industry sectors. Our broader goal is to channel investments into Egypt, and we\u2019ve been quite successful in doing so.<\/p>\n

We\u2019ve been involved in some of the country\u2019s most high-profile <\/strong>transactions<\/strong>, including the IPO of E-finance and the follow-on offerings of Abu Qir Fertilizers and Telecom Egypt. We\u2019re also quite active in the M&A space, where we\u2019ve closed more transactions than I can recount. Three years ago, we expanded into debt capital markets (DCM), and we\u2019ve topped the sector every year since in terms of market share, among other metrics. We aim to keep that lead by remaining innovative in the products and transaction structures we introduce.<\/p>\n

The company\u2019s real transformation began in December <\/strong>2019<\/strong> when the National Bank of Egypt acquired the firm. The idea was to establish a full-fledged investment bank to back the state\u2019s privatization program as well as to give the private sector greater access to capital markets. At the time, the company had a solid M&A track record, but little presence in equity or debt markets. We built both lines of business from scratch so we could better cater to the bank\u2019s clients.<\/p>\n

One of the biggest shifts in our field right now is the rise of AI and digital tools. <\/strong>Investment banking relies on research and execution, and that\u2019s exactly where these technologies can make a difference. We\u2019re already seeing improvements in speed and accuracy, especially in areas like data analysis and documentation. Over time, this will reshape how we hire, how we operate, and what types of mandates we can fulfill. The firms that embrace the trend will move ahead, while those that don\u2019t risk falling behind.<\/p>\n

My mornings are pretty structured.<\/strong> I wake up at 5:30am, start with prayer, then go for a short walk or a light workout. I have breakfast at around 8:30am before I head to the office. I\u2019m usually at my desk by 9:30am, reviewing my agenda for the day, following up with the team, and preparing for meetings.<\/p>\n

Most workdays are a string of back-to-back meetings with current and prospective <\/strong>clients.<\/strong> I try to group them by location to save time, but it rarely works out that way. The afternoons are more focused on internal matters, such as checking in on mandates and ensuring everything is progressing as planned.<\/p>\n

One thing that doesn\u2019t stop is my phone\u2019s ringing. <\/strong>Calls are constant, but I try to switch off later in the day. In the evenings, I spend time with the kids, catching up on their day and offering any advice or guidance they might need before they go to bed at around 8:30pm. After that, I have some quiet time until I go to sleep at around 10:30pm.<\/p>\n

Professionally, I\u2019m focused on building on Al Ahly Pharos' momentum. <\/strong>We\u2019ve delivered record numbers in terms of revenues and transaction volumes, and I believe we\u2019re just getting started. With the current team and backing from the group, I\u2019m confident we can reach new highs. My job is to support this growth and help the team achieve it.<\/p>\n

Personally, I\u2019m committed to growth \u2014 learning from challenges, honing my skills, and <\/strong>staying ahead of the curve.<\/strong> My long-term goal is to be a reference point in this space, someone who helped shape the financial industry and left a positive mark.<\/p>\n

Work-life balance comes in cycles. <\/strong>There are weeks when it doesn\u2019t exist, and others when you can finally catch your breath. I encourage my team to enjoy the light periods while they last. Balance isn\u2019t daily \u2014 it\u2019s something that\u2019s maintained over time.<\/p>\n

To unwind, I play basketball.<\/strong> I used to be a pro. Now I just play with my daughter. I also travel and squeeze in video game time with my kids during holidays. Anything that takes my mind off work helps.<\/p>\n

One podcast I always recommend is <\/strong>HBR<\/a><\/strong>On<\/a><\/strong>Leadership<\/a><\/strong>. <\/strong>It offers practical, thought-provoking ideas on managing teams, leading through change, and making better decisions. It\u2019s helped me become a better leader.<\/p>\n

The best advice I\u2019ve received?<\/strong> Listen more than you speak. It sounds basic, but it\u2019s powerful. Real listening allows you to see the full picture and move conversations forward.<\/p>\n

Another one I live by: Know exactly what you don\u2019t know, and be okay with it.<\/strong> No one knows everything. Surround yourself with people who fill in the gaps. Know the strengths of your people and amplify them. That\u2019s how you build strong, resilient teams \u2014 and how you grow as a leader.<\/p>\n

If I could say one thing to people starting out in finance:<\/strong> Stay ahead of the curve. Understand the trends, especially around tech and AI. Every sector is evolving, not just ours. The more you adapt, the more relevant you\u2019ll stay.<\/p>\n","protected":false},"excerpt":{"rendered":"

Al Ahly Pharos has been involved in some of the country\u2019s most high-profile transactions<\/p>\n","protected":false},"author":1,"featured_media":664909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[813,72,387],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-664908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-al-ahly-pharos","tag-enterpriseam","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"614a6f6a-f270-4859-bb69-db6d35f52999","order":"15","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/5\/578.jpg","photo_position":"above","homepage_title":"","full_issue_title":"My Morning Routine: Ahmed Heider, CEO of Al Ahly Pharos","related_issue":[664882],"teaser":"Al Ahly Pharos has been involved in some of the country\u2019s most high-profile transactions","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/5\/.a15f1890-fb4a-466e-a832-b44b27f6e278.mp3"},"yoast_head":"\nMy Morning Routine: Ahmed Heider, CEO of Al Ahly Pharos - 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Al Ahly Capital, a National\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":590686,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/31\/egypts-ahly-capital-to-fully-acquire-pharos-securities\/","url_meta":{"origin":664908,"position":1},"title":"Egypt\u2019s Ahly Capital to fully acquire Pharos Securities","author":"enterpriseam admin","date":"31 December 2019","format":false,"excerpt":"M&A WATCH- Ahly Capital to fully acquire Pharos Securities: National Bank of Egypt-owned Al Ahly Capital has signed a final agreement with Pharos Holding to acquire 100% of its brokerage arm, Pharos Securities, NBE said in a statement carried by Al Mal. The acquisition is reportedly worth EGP 120 mn,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":547665,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/07\/03\/al-ahly-pharos-closes-egp-1-2-bn-securitization-for-talaat-moustafa-group\/","url_meta":{"origin":664908,"position":2},"title":"Al Ahly Pharos closes EGP 1.2 bn securitization for Talaat Moustafa Group","author":"enterpriseam admin","date":"3 July 2022","format":false,"excerpt":"Talaat Moustafa Group (TMG) has sold EGP 1.17 bn worth of securitized bonds in an issuance managed by Al Ahly Pharos, according to a statement (pdf) last week. The three-tranche issuance was backed by a EGP 1.73 bn portfolio of receivables from real estate units transferred from the Arab Company\u2026","rel":"","context":"In "DEBT WATCH"","block_context":{"text":"DEBT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/debt-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/7\/84.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544744,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/20\/al-ahly-leasing-closes-its-first-securitized-bond-issuance\/","url_meta":{"origin":664908,"position":3},"title":"Al Ahly Leasing closes its first securitized bond issuance","author":"enterpriseam admin","date":"20 March 2022","format":false,"excerpt":"Al Ahly Pharos closed a EGP 747.5 mn securitized bond issuance on behalf of the National Bank of Egypt\u2019s (NBE) Al Ahly Leasing and Factoring Company, Al Ahly Pharos CEO Ahmed Heider confirmed to Enterprise. The three-tranche issuance, which was backed by EGP 910 mn in leasing contract receivables, was\u2026","rel":"","context":"In "DEBT WATCH"","block_context":{"text":"DEBT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/debt-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/244.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":597064,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/07\/15\/pharos-was-exclusive-sell-side-advisor-to-spinneys-in-investec-acquisition\/","url_meta":{"origin":664908,"position":4},"title":"Pharos was exclusive sell-side advisor to Spinney\u2019s in Investec acquisition","author":"enterpriseam admin","date":"15 July 2019","format":false,"excerpt":"Pharos Investment Banking served as exclusive sell-side advisor to Spinney\u2019s in the sale of a controlling stake in the supermarket chain to Investec Asset Management, according to an emailed statement (pdf). The transaction \u201csolidifies Pharos Investment Banking\u2019s capabilities and growing presence in the M&A market in Egypt,\u201d said Pharos Holding\u2026","rel":"","context":"In "Other Business News of Note"","block_context":{"text":"Other Business News of Note","link":"https:\/\/enterpriseam.com\/egypt\/category\/other-business-news-of-note\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":590191,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/07\/16\/private-equity-firms-eye-25-stake-in-al-ahly-momkn\/","url_meta":{"origin":664908,"position":5},"title":"Private equity firms eye 25% stake in Al Ahly Momkn","author":"enterpriseam admin","date":"16 July 2023","format":false,"excerpt":"Ahli Capital owns 75% of Al Ahly Momkn","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/7\/541.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/664908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=664908"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/664908\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/664882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/664909"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=664908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=664908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=664908"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=664908"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=664908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}