{"id":664401,"date":"2025-04-29T00:00:00","date_gmt":"2025-04-29T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/04\/29\/edita-eyes-gulf-market-entry-in-2025-plus-samco-holding-ishraq-hospitality\/"},"modified":"2025-04-29T00:00:00","modified_gmt":"2025-04-29T00:00:00","slug":"edita-eyes-gulf-market-entry-in-2025-plus-samco-holding-ishraq-hospitality","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/04\/29\/edita-eyes-gulf-market-entry-in-2025-plus-samco-holding-ishraq-hospitality\/","title":{"rendered":"Edita eyes Gulf market entry in 2025. PLUS: Samco Holding + Ishraq Hospitality"},"content":{"rendered":"<p class=\"tag-border-left\">EXPANSION-<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>Edita Food Industries is planning its entry into a Gulf market this year <\/strong>while ramping up plans to use Morocco as an export base for West African markets, initially targeting Mauritania, Chief Investment Officer and head of Corporate Affairs <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b01cf4e6-3068-4920-9881-b715b0a759e8\/my-morning-routine:%253cmark%253e-menna-shams-el-din%253c%2Fmark%253e,-senior-director-of-investor-relations-and-business-development-at-edita\" style=\"\" rel=\"noopener\">Menna Shams El Din<\/a> told <a target=\"_blank\" href=\"https:\/\/almalnews.com\/premium\/%d8%a5%d9%8a%d8%af%d9%8a%d8%aa%d8%a7-%d8%aa%d8%af%d8%b1%d8%b3-%d8%a7%d9%84%d8%aa%d9%88%d8%a7%d8%ac%d8%af-%d9%81%d9%8a-%d8%af%d9%88%d9%84%d8%a9-%d8%ae%d9%84%d9%8a%d8%ac%d9%8a%d8%a9-%d9%87\/\" style=\"\" rel=\"noopener\">Al Mal<\/a>.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The local snackmaker has been expanding across the region this year already<\/strong>, after making an <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/fb1950f6-b5ca-4dd1-9888-f32a13eab2eb\/edita-enters-the-iraqi-market-through-stake-acquisition-in-tuama-jebur-abbas\" style=\"\" rel=\"noopener\">entrance into the Iraqi market<\/a> earlier this year through the acquisition of 49% \u2014 the maximum allowed for foreign companies under Iraqi law \u2014 of Iraq\u2019s Tuama Jebur Abbas in a USD 8 mn transaction, with plans to invest over USD 27 mn over the next three years. The move is set to build on its existing exports to the country.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Edita is earmarking funds to expand in Egypt as well<\/strong>, with EGP 1 bn set aside to expand its local production capacity to meet rising demand, the company said in an <a target=\"_blank\" href=\"https:\/\/ent.news\/2025\/4\/1757.pdf\" style=\"\" rel=\"noopener\">EGX disclosure (pdf)<\/a>.<\/p>\n<p class=\"tag-border-left\">HOSPITALITY- <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Samco Holding inked an agreement with the UAE\u2019s <\/strong><strong>Ishraq Hospitality to develop two <\/strong><strong>hospitality projects in the new capital<\/strong>, according to a <a target=\"_blank\" href=\"https:\/\/www.zawya.com\/en\/press-release\/companies-news\/ishraq-hospitality-partners-with-samco-holding-for-strategic-egypt-expansion-k7xdgs11\" style=\"\" rel=\"noopener\">statement<\/a>. The projects include the 125-key Holiday Inn Express Cairo New Capital and the Five Hotel Apartments, which will house 100 serviced apartments for long-term stays.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The local snackmaker is also planning to use Morocco as an export base for West Africa<\/p>\n","protected":false},"author":1,"featured_media":664402,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7209],"tags":[111,191,72,564,955,12156],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-664401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-also-on-our-radar","tag-also-on-our-radar","tag-edita","tag-enterpriseam","tag-food","tag-hospitality","tag-samco-holding","wpautop","entry"],"acf":{"mongo_id":"ce2d5626-aac8-4e96-955f-8e383aea29b1","order":"12","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/5\/1602.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Edita eyes Gulf market entry in 2025. 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