{"id":663998,"date":"2025-04-17T00:00:00","date_gmt":"2025-04-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/04\/17\/what-leaders-can-learn-from-bad-corporate-wellness-initiatives\/"},"modified":"2025-04-17T00:00:00","modified_gmt":"2025-04-17T00:00:00","slug":"what-leaders-can-learn-from-bad-corporate-wellness-initiatives","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/04\/17\/what-leaders-can-learn-from-bad-corporate-wellness-initiatives\/","title":{"rendered":"What leaders can learn from bad corporate wellness initiatives"},"content":{"rendered":"

The Economist\u2019s recent satirical memo about an office \u201cextreme-wellness\u201d program gone <\/strong>disastrously wrong isn\u2019t just good for a laugh<\/strong> \u2014 it\u2019s an insightful indictment<\/a> of corporate wellness initiatives. Ernest Fadd, the fiction Director of High Performance, proudly reports on employees who tape their mouths shut at night, complete to wake the earliest, and plunge their faces in ice water during meetings. Beyond the laughs is a serious critique of how organizations approach employee wellbeing. <\/p>\n

Corporate wellness is an industrial complex: <\/strong>What may begin as genuine concern for employee health often morphs into productivity-obsessed programs built around pseudoscientific trends and unrealistic expectations. The fictional company\u2019s promotion of nasal dilation devices, red-light therapy, and vagus nerve stimulation is a true-to-life mirror to a booming market that feeds off of how real organizations latch onto health fads with minimal evidence but maximum enthusiasm. According to Athletech<\/a>, blue-chip companies\u2019 investment in their employees\u2019 health has the corporate wellness market on track to grow to nearly USD 105 bn by 2030.<\/p>\n

But does it work?<\/strong> The Harvard Business Review reports<\/a> that despite 85% of the biggest companies in the US offering workplace wellness programs, \u201cthe burnout and mental health needs that they are meant to address have continued to escalate.\u201d Fadd\u2019s complete oblivion to the program\u2019s failures reflects how corporate wellness initiatives often double down despite clear evidence they aren\u2019t working \u2014 or are even actively causing harm \u2014 employees falling asleep during meetings, sustaining injuries from treadmill desks, and suffering from severe malnutrition due to misguided dietary advice. The director chalks it all up to \u201cteething problems\u201d that indicate the need for even more \u201cenhancement.\u201d<\/p>\n

What\u2019s the difference between competition and community anyway?<\/strong> Supposedly \u201ccommunity-building\u201d wellness initiatives can actually foster unhealthy competition within a company. Fadd notes that two employees became \u201cextremely competitive with each other about waking times, and ended up not going to bed at all for three days,\u201d caricaturing how metrics-focused wellness programs undermine the very cohesion they claim to promote.<\/p>\n

What can leaders learn from this? <\/strong>The Economist\u2019s satire piece offers a wealth of valuable guidance through negative example. HBR writes that a shift from \u201cindividual-level interventions like well-being apps, AI chatbots, and employee stress management training, to broader systemic interventions such as workload management and mental health development training for leaders\u201d is necessary to tackle workplace challenges at the root. <\/p>\n

One-size-fits-all approaches can be unsustainable and counterproductive:<\/strong> \u201cLunchtime yoga sounds good in theory,\u201d Dilan Gomih, who has done consulting for Google and JPMorgan told Athletech, \u201cbut taking an hour-long break in the middle of the day isn't feasible for most white-collar workers,\u201d and coming up with a solution that fits into employees\u2019 actual workflows rather than idealized scenarios makes their wellness not only achievable, but convenient. \u201cToo often people go all-in on investments like treadmill desks when they could get the same payoff by giving their employees natural light, fresh air, and some fresh fruit,\u201d Andr\u00e9 Spicer, Executive Dean of Bayes Business School, told<\/a> HBR.<\/p>\n

Question your motivation:<\/strong> Are you trying to support your employees, or trying to optimize them? If your employees\u2019 wellbeing is your primary concern, direct feedback from them on what changes they could benefit from would be more effective than making an executive decision to install treadmill desks. The most effective wellness initiatives aren\u2019t those with the trendiest biohacks or elaborate programs \u2014 they\u2019re the ones grounded in simple human respect. \u201cWellness shouldn\u2019t be a standalone initiative,\u201d writes Kinney, \u201cIt must be woven into the fabric of workplace culture.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Beyond the laughs is a serious critique of how organizations approach employee 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the laughs is a serious critique of how organizations approach employee wellbeing","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/4\/.478120d9-2892-449d-9e20-7b0f03899d46.mp3"},"yoast_head":"\nWhat leaders can learn from bad corporate wellness initiatives - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/04\/17\/what-leaders-can-learn-from-bad-corporate-wellness-initiatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What leaders can learn from bad corporate wellness initiatives\" \/>\n<meta property=\"og:description\" content=\"Beyond the laughs is a serious critique of how organizations approach employee wellbeing\" \/>\n<meta property=\"og:url\" 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Founder and CEO Ahmed Abu El Haz said the new funds would be used to\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":587967,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/06\/04\/pay-transparency-laws-in-the-us-are-halfway-there\/","url_meta":{"origin":663998,"position":4},"title":"Pay transparency laws in the US are halfway there","author":"enterpriseam admin","date":"4 June 2023","format":false,"excerpt":"Salary visibility and specificity varies by industry and by geography","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/6\/105.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":551244,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/05\/tiktok-is-for-more-than-mindless-laughs-new-age-tamagotchi-forays-into-virtual-parenting\/","url_meta":{"origin":663998,"position":5},"title":"TikTok is for more than mindless laughs + New-age Tamagotchi forays into virtual parenting","author":"enterpriseam admin","date":"5 June 2022","format":false,"excerpt":"You think TikTok is just for Crinjaat, lip synching, and the yoof? 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