{"id":662396,"date":"2025-03-16T00:00:00","date_gmt":"2025-03-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/16\/mercedes-joins-the-ev-price-war\/"},"modified":"2025-03-16T00:00:00","modified_gmt":"2025-03-16T00:00:00","slug":"mercedes-joins-the-ev-price-war","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/16\/mercedes-joins-the-ev-price-war\/","title":{"rendered":"Mercedes joins the EV price war"},"content":{"rendered":"

Mercedes just pulled back the curtain on its most affordable sedan yet \u2014 and it\u2019s <\/strong>electric.<\/strong> With an estimated sticker price of USD 55k to USD 65k depending<\/a> on trim and options, the German automaker seeks to compete with Tesla\u2019s Model 3 and expand its EV lineup, Bloomberg<\/a> reports. Mercedes is betting that its latest model will help it claw back its market share in China and Europe, where it has been long losing ground to BYD and other Chinese automakers.<\/p>\n

What\u2019s so special about the new CLA? <\/strong>The new CLA is designed to be \u201cthe most efficient and the most intelligent Mercedes we\u2019ve ever made,\u201d CEO Ola K\u00e4llenius said<\/a> at a launch event in Rome. This will be Mercedes\u2019 first EV built from the ground up on a dedicated electric-first platform, rather than adapting a combustion engine design \u2014 it\u2019s also the automaker\u2019s first non-luxury EV. The sleek design is tech-packed, boasting an industry-leading 492-mile range, reportedly outpacing competitors in this segment. \u201cThere is no Chinese car with the same range in this segment,\u201d said Mercedes\u2019 technology chief Markus Sch\u00e4fer. The CLA will also feature next-gen software, AI-powered voice assistance, and a UV-filtering glass roof designed to enhance cabin comfort.<\/p>\n

The new release hedges against uneven consumer patterns:<\/strong> While EV sales surged in China \u2014 almost 35% in January \u2014 and parts of Europe, growth has been slower in markets like the US, where hybrids remain popular. That\u2019s why Mercedes is offering a hybrid version of the new CLA alongside its fully electric model. \u201cIf the world is not dominant electric by 2030, we [\u2026] cannot walk away from a significant part of our revenues,\u201d K\u00e4llenius admitted. By keeping one foot in both worlds, Mercedes is ensuring it doesn\u2019t get left behind if the EV transition takes longer than expected.<\/p>\n

What\u2019s going on in the EV market?<\/strong> Despite a very publicly volatile week for Elon Musk\u2019s Tesla, which saw shares in the US tumble by 15% \u2014 marking<\/a> its steepest drop since 2020 \u2014 and German registrations for the vehicle plunging 70% over the past two months, the rest of the EV market is having a good year, with an almost 50% global uptick<\/a> y-o-y as of February. While Mercedes' CLA carries a roughly EUR 10k premium over Tesla\u2019s Model 3, Musk\u2019s stock market slump has created an opening for Mercedes to attract disillusioned buyers seeking a premium EV alternative.<\/p>\n

Chinese EV continue to flex their dominance even as tariff tensions rise: <\/strong>Xiaomi, Geely, NIO, and Xpeng have all reported surging deliveries in 2024, shrugging off a sluggish domestic economy and newly imposed US and EU tariffs, Bloomberg<\/a> writes. China\u2019s auto exports jumped 46% in early 2025, while EV sales at home soared 85% in February, according to the China Passenger Car Association.<\/p>\n

Meanwhile, Egypt\u2019s EV market is heating up with new arrivals<\/strong>. Chinese automaker Zeekr debuted its Zeekr 001 and Zeekr X models this month<\/a>, priced at EGP 2.7-3.3 mn and EGP 2.1 mn, respectively. Meanwhile, Raya Auto expanded its XPENG lineup with the launch of the G6, joining the P7 and G9 last month<\/a>. These new models expand the existing lineup of EVs available in Egypt<\/a>. Still debating whether or not to hop on the bandwagon? We did the thinking for you in this edition<\/a> of the Enterprise Guide.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mercedes is betting that its latest model will help it claw back its market share in China and Europe<\/p>\n","protected":false},"author":1,"featured_media":662397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[8651,633,356,638],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-662396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-business","tag-enterprisepm","tag-evs","tag-for-your-commute","wpautop","entry"],"acf":{"mongo_id":"4a0ae0d0-cd61-46fa-a2ae-4cbe6c0b048f","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/3\/1223.jpg","photo_position":"above","homepage_title":"Mercedes joins the EV price war","full_issue_title":"Mercedes joins the EV price war","related_issue":[662391],"teaser":"Mercedes is betting that its latest model will help it claw back its market share in China and Europe","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.358b58db-4f8b-4349-9825-427a03b142c9.mp3"},"yoast_head":"\nMercedes joins the EV price war - 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The compact cars boasts newer sleek designs, bumpers, and new light-alloy wheels, said Mercedes-Benz.","rel":"","context":"In "Automotive + Transportation"","block_context":{"text":"Automotive + Transportation","link":"https:\/\/enterpriseam.com\/egypt\/category\/automotive-transportation\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":609860,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/11\/12\/mercedes-benz-evs-hit-the-market\/","url_meta":{"origin":662396,"position":1},"title":"Mercedes-Benz EVs hit the market","author":"enterpriseam admin","date":"12 November 2023","format":false,"excerpt":"The EVs will be available at Mercedes dealerships across Egypt","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/11\/529.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":643272,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/09\/05\/stellantis-to-restart-assembling-new-jeep-model-locally\/","url_meta":{"origin":662396,"position":2},"title":"Stellantis to restart assembling new Jeep model locally","author":"enterpriseam admin","date":"5 September 2024","format":false,"excerpt":"The company called the move a \u201cvote of confidence\u201d in Egypt\u2019s infrastructure","rel":"","context":"In "Automotive"","block_context":{"text":"Automotive","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/automotive\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/355.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":603405,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/04\/22\/customs-payment-dispute-with-mercedes-importer-returns\/","url_meta":{"origin":662396,"position":3},"title":"Customs payment dispute with Mercedes importer returns","author":"enterpriseam admin","date":"22 April 2019","format":false,"excerpt":"DISPUTE WATCH- Customs dispute with Mercedes importer in Egypt is back from the dead: A dispute between the Customs Authority and an Egyptian importer of Mercedes-Benz cars that was settled earlier this year has apparently resurfaced and is now before the Investment Ministry\u2019s dispute resolution committee to be sorted out,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":641611,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/09\/27\/mercedes-benz-allocated-assembly-line-space-in-sczone-but-spokesperson-refuses-to-confirm-it-will-assemble-here\/","url_meta":{"origin":662396,"position":4},"title":"Mercedes Benz allocated assembly line space in SCZone, but spokesperson refuses to confirm it will assemble here","author":"enterpriseam admin","date":"27 September 2017","format":false,"excerpt":"INVESTMENT WATCH- Is Mercedes-Benz really back? The automaker, which suspended assembly in Egypt in 2015 as the FX crisis deepened, has apparently agreed to reopen assembly operations in Egypt, Suez Canal Economic Zone (SCZone) Chairman Mohab Mamish announced in a presser on Tuesday to much fanfare. He added that 96,000\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":624430,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/09\/mercedes-to-begin-producing-electric-vehicles\/","url_meta":{"origin":662396,"position":5},"title":"Mercedes to begin producing electric vehicles","author":"enterpriseam admin","date":"9 September 2018","format":false,"excerpt":"Mercedes will begin producing its EQC electric car in 1H2019, according to Bloomberg. 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