{"id":661912,"date":"2025-03-06T00:00:00","date_gmt":"2025-03-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/"},"modified":"2025-03-06T00:00:00","modified_gmt":"2025-03-06T00:00:00","slug":"the-best-ramadan-ads-of-2025","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/","title":{"rendered":"The best Ramadan ads of 2025"},"content":{"rendered":"

The holy month of Ramadan is a time for togetherness, reflection, and generosity \u2014 and<\/strong> for brands, a chance to connect with audiences on a deeper level.<\/strong> Each year, companies across different industries craft commercials that blend emotion, nostalgia, humor, and social responsibility, vying for icon status, and becoming a topic of conversation around iftar tables and social media alike.<\/p>\n

Whether it\u2019s the warmth of family gatherings, the nostalgia of childhood memories, or the <\/strong>joy of giving back, relatability is crucial<\/strong> \u2014 the most memorable ads reflect cultural authenticity. They spark discussions online through catchy jingles, classic Egyptian sense of humor, or powerful social messages that linger in people\u2019s hearts. <\/p>\n

\n

MEANINGFUL ADS: <\/strong>These commercials transcend marketing to inspire, spread positivity, and reinforce social values. These ads resonate deeply with audiences and encourage positive change and community ties.<\/p>\n

#1- VODAFONE:<\/strong> Vodafone's ad (watch, runtime: 2:52<\/a>) serves as a refreshing reminder to embrace life\u2019s spontaneous moments. With its simple yet powerful message \u201cLet\u2019s Live,\u201d the commercial captures everyday people caught up in their routines \u2014 until a Vodafone notification encourages them to break free. A private tutor surprises his students with an ice cream outing, a father makes the bold decision to purchase a motorcycle, and movie theatre employees turn their cleanup shift into a private screening.<\/p>\n

The star power: <\/strong>Mohamed Salah and Nancy Ajram both appear with their daughters, symbolizing the joy found in life\u2019s little moments and sharing them with the ones you love. <\/p>\n

#2- NBE: <\/strong>The National Bank of Egypt delivers 2025\u2019s most nostalgic and culturally rich commercial (watch, runtime: 3:02<\/a>), celebrating Egyptian heritage. Despite their different musical styles, Wegz and Hamaki come together to deliver a seamless performance, bridging generations through music and culture. The ad features AI-generated visuals that bring Egypt\u2019s legacy to life, with icons like Souad Hosny and Mohamed Abdelwahab appearing alongside pharaonic sites \u2014 a celebration of the country\u2019s artistic and historical achievements. <\/p>\n

\n

EMOTIONAL ADS: These commercials tug at the heartstrings through powerful storytelling, capturing the essence of Ramadan and reminding the audience of what truly matters. <\/p>\n

#1- ORANGE: <\/strong>The power of showing up for the ones you love takes center stage. The emotional journey (watch, runtime: 3:26<\/a>) begins with Ahmed Daoud and Salwa Mohamed Ali as son and mother. When Daoud is unable to make it to the iftar due to work, disappointing his mother, instead of letting go, he makes efforts and sacrifices to attend. Throughout the ad, we witness various relationships \u2014 family, friendship, and romance \u2014 each showcasing vulnerability, effort, and reconciliation. Whether it\u2019s making the first move, being the bigger person, or simply showing that they care, the ad highlights the importance of investing in relationships with those who matter most.<\/p>\n

#2- WE: <\/strong>Togetherness shines through in this commercial (watch, runtime: 2:29<\/a>) starring Tamer Hosny, who also provides the vocals for their song. Beginning with a wedding full of family and friends, the ad takes viewers through heartfelt moments \u2014 a father celebrating his daughter\u2019s success , grandparents meeting their grandchild for the first time, friends supporting each other professionally, and Hosny attending a child\u2019s birthday party. Each scene underscores the importance of having loved ones present during life\u2019s most significant milestones. <\/p>\n

#3- ELARABY: <\/strong>This heartfelt tribute (watch, runtime: 1:37<\/a>) celebrates mothers\u2019 constant and unwavering love and support, especially during Ramadan. Perfectly timed for Mother\u2019s Day, the ad merges both celebrations, highlighting the vital role mothers play in making Ramadan special \u2014 hosting, nurturing, feeding, and bringing joy to every gathering. It features beloved social media personalities like Ali Sakhr, Fatima Badawy, Aly Osman, Alicia Iannacone, and Farah Haridy, who sing about their appreciation for their mothers.<\/p>\n

\n

FUN ADS: Not all Ramadan commercials are serious \u2014 some bring much-needed humor to the season through witty storytelling, clever references, or unique characters. <\/p>\n

#1- B LABAN: <\/strong>The popular dessert shop brings whimsy and comedy with El Halawlawany (watch,<\/a>runtime: 1:05<\/a>). Comedian Mohamed Tharwat introduces a mystical dessert maestro who magically transforms everything he touches into desserts. With witty dialogue, playful exaggerations, and clever wordplay about the popular dessert sawabe\u2018 Zeinab, the ad unveils B Laban\u2019s latest creation, the Ramadan Book, which features four new desserts.<\/p>\n

But they didn\u2019t stop there. <\/strong>In a bonus commercial (watch, runtime: 1:26<\/a>), Akram Hosny stars in a mock press conference where the brand \u201capologizes\u201d to fans for their exceptionally good products. Surprisingly, the ad cleverly omits showcasing any desserts at all, relying on relatability and humor to wink at their popularity.<\/p>\n

#2- WADI DEGLA DEVELOPMENTS: <\/strong>This hilarious yet heartwarming take on friendship (watch, runtime: 2:03<\/a>) stars the ever-charismatic Maged El Kedwany as he goes to extreme lengths to celebrate his friend Emad\u2019s birthday \u2014 despite Emad\u2019s constant attempts to avoid the fuss. Kedwany\u2019s relentless enthusiasm is pure comedy, making it impossible for viewers not to laugh along. Just when viewers think Emad has had enough, we see that their friendship is mutually appreciated. The ad ends on a high note, and a special performance by Mahmoud El Esseily. <\/p>\n

#3- LIPTON: <\/strong>Lipton transforms a simple concept into a comedic situation by playing on the idea that preparing Lipton tea inadvertently invites a gathering (watch, runtime: 0:44<\/a>). Each scene follows the same pattern: someone casually making a cup of tea, only to turn around and find a crowd suddenly assembled behind them. The deadpan delivery drives the humor home while cleverly embodying Ramadan\u2019s spirit of togetherness and shared moments. <\/p>\n","protected":false},"excerpt":{"rendered":"

Commercials that capture the spirit of Ramadan, blending emotion, nostalgia, humor, and social impact<\/p>\n","protected":false},"author":1,"featured_media":661913,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7222],"tags":[8374,633,1546,3877,1032],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-661912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-advertising","tag-enterprisepm","tag-lifestyle","tag-marketing","tag-ramadan","wpautop","entry"],"acf":{"mongo_id":"913c7835-321b-49a1-b23d-59c28b292b20","order":"9","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/3\/513.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[661897],"teaser":"Commercials 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junkies among us who just can\u2019t stomach mosalsalat were stuck with Ahmed Moussa whinging about the inordinate length of Ramadan ad breaks (has he never switched on a TV during iftar before?)Still, we\u2019re not complaining about the\u2026","rel":"","context":"In "Enterprise+: Last Night\u2019s Talk Shows"","block_context":{"text":"Enterprise+: Last Night\u2019s Talk Shows","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":618265,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/04\/04\/beyond-iftar-unveiling-ramadans-cultural-tapestry\/","url_meta":{"origin":661912,"position":1},"title":"Beyond Iftar: Unveiling Ramadan\u2019s cultural tapestry","author":"enterpriseam admin","date":"4 April 2024","format":false,"excerpt":"Controversy and shorter 15-episode series are some of the new trends that 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Also getting a bit of attention: Wire service reports\u2026","rel":"","context":"In "EGYPT IN THE NEWS"","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/6\/1398.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":663158,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/28\/your-guide-to-the-best-of-ramadan-2025\/","url_meta":{"origin":661912,"position":3},"title":"Your guide to the best of Ramadan 2025","author":"enterpriseam admin","date":"28 March 2025","format":false,"excerpt":"Ramadan brings not just spiritual fulfillment, but also some of the year\u2019s most exciting entertainment, delicious food, and memorable moments. So what made Ramadan extra special this year? 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