{"id":661873,"date":"2025-03-06T00:00:00","date_gmt":"2025-03-06T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/my-ramadan-routine-nour-emam-co-founder-and-president-of-daleela-by-motherbeing\/"},"modified":"2025-03-06T00:00:00","modified_gmt":"2025-03-06T00:00:00","slug":"my-ramadan-routine-nour-emam-co-founder-and-president-of-daleela-by-motherbeing","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/my-ramadan-routine-nour-emam-co-founder-and-president-of-daleela-by-motherbeing\/","title":{"rendered":"My Ramadan Routine: Nour Emam, co-founder and president of Daleela by Motherbeing"},"content":{"rendered":"

Nour Emam,<\/strong> co-fo<\/strong>under and president of Daleela by Motherbeing: <\/strong>For a special Ramadan edition of our weekly My Morning Routine column that we will run through the holy month, we spoke to Nour Emam (LinkedIn<\/a>), co-founder and President of Daleela by Motherbeing<\/a>. We asked Emam the usual questions to find out how a successful member of the community starts their day and threw in a few more to find out how she adjusts to Ramadan and what she looks forward to in the holy month.<\/p>\n

My name is Nour Emam \u2014 I\u2019m the co-founder of Daleela by Motherbeing. <\/strong>My role as president focuses on communication, content, growth, and the overall company vision and strategy. <\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

We rebranded, and we now go by Daleela by Motherbeing. <\/strong>Our application is called Daleela, while the holding company is still called Motherbeing. As we launched the app and worked to be inclusive of women at all stages in life, we realized the name Motherbeing comes with constraints and prejudices. People often associate it with certain things, like maternity, motherhood, and childcare, even though our vision is much broader. We chose Daleela because we wanted a person\u2019s name that would build a sense of connection to the AI health assistant within the app, as well as a simple name that would work across the region and beyond \u2014 a name without barriers.<\/p>\n

Our role is primarily to make healthcare accessible<\/strong> while serving as a companion for <\/strong>women<\/strong>, answering and guiding them throughout their health journeys. Daleela\u2019s main objective is to make information on common women's health issues and conditions as accessible and frictionless as possible. Through the app, users can receive diagnoses for conditions such as infections and discharge and get birth control prescriptions.<\/p>\n

The app\u2019s AI chat feature is a big thing.<\/strong> We\u2019ve answered nearly 600k questions and attracted 80k users since the app\u2019s launch in August. The feature aims to help women of all ages get started on at least the first or two steps of their healthcare journey. There\u2019s a clear need for instant answers to questions on reproductive, sexual, and general health.<\/p>\n

Back in 2019, I was diagnosed with post-partum depression and anxiety after having my <\/strong>first child.<\/strong> I was diagnosed very late, around 7 months in, and through therapy I realized it\u2019s because there was very little accessible health information that was culturally relevant to me. And because I really like teaching and being in front of people, it occurred to me that I could teach people about health for a living. That\u2019s basically how Motherbeing was born. I started out by conducting online Zoom classes before the project expanded to on-demand programs, and then into a full-fledged app.<\/p>\n

My morning usually starts at 7am.<\/strong> I start by feeding my seven-month-old daughter and making sure my elder daughter, who is six, is ready for school before her father or I drop her off. I split the next two hours between quality time with my child and answering as many emails as possible before the day actually starts. I make breakfast while standing, or as I\u2019m rocking, feeding, or taking care of the baby. I heat my coffee at least two to three times because it gets cold before I can drink it. It\u2019s hectic and not very glamorous, but I love it. <\/p>\n

In Ramadan, I usually do a lot of meal prep for Iftar early in the day before work starts. <\/strong>My schedule gets a lot more packed during the month. School ends earlier, so my kid gets back home sooner. The workday gets crunched while my team and I try to maximize productivity, even though that inevitably dips with fasting. <\/p>\n

One way I stay organized during Ramadan is by getting a lot of work done in the <\/strong>evening. <\/strong>After the kids are in bed, there\u2019s a good 2-3 hours during which I go into deep-focus work that I usually can\u2019t get done during the daytime. <\/p>\n

I\u2019m privileged to have a partner who\u2019s very supportive. <\/strong>We split childcare equally. Some days, I work from home with the baby, and other days, he takes over while I head to the office. With two kids, working at the office feels like a marathon. You race to finish everything that you possibly can because you know you won\u2019t be available from 4-5pm until 9-10pm. <\/p>\n

The one constant of my day is sitting in silence for a good 20 minutes after putting my girls <\/strong>to bed. <\/strong>That\u2019s when my work ideas jump into high gear. I get the best ideas and remember the things I need to do so I can finish up. It\u2019s a really important 20 minutes. <\/p>\n

In the next six weeks, we\u2019re also going to be launching the period tracker. <\/strong>I\u2019m quite excited about this because it will offer users a novel way of period tracking. It\u2019s AI-driven \u2014 your Daleela chat is at the heart of it \u2014 so she knows your history from previous chats and she\u2019s able to see the symptoms you\u2019re inputting and flag things that don\u2019t seem right. When you're consulting with a doctor through the app's medical diagnostic feature, she\u2019s able to pull information about your cycle to show the doctor. It\u2019s really holistic in terms of how the features communicate with one another \u2014 which really sets Daleela apart from other women\u2019s health and fertility trackers. <\/p>\n

A podcast I\u2019d recommend is Spotify\u2019s <\/strong>Science Vs<\/a><\/strong>.<\/strong> It\u2019s super cool. Every episode asks a specific question and answers it through a scientific lens. For example, one memorable episode<\/a> explored why heartbreak physically hurts, interviewing scientists and doctors. We also launched our podcast <\/strong>Bedoon Ehrag<\/a><\/strong> recently.<\/strong><\/p>\n

There is a book called <\/strong>The Fifth Vital Sign<\/a><\/strong> by Lisa Hendrickson-Jack that I\u2019d highly <\/strong>recommend to female readers. <\/strong>It shows how your menstrual cycle is an indicator of overall health, so basically your fifth vital sign. A disruption in your cycle is an alarm that your body sends.<\/p>\n

The best advice I\u2019ve been given is that the only constant in life is change.<\/strong> Things get difficult but nothing stays bad forever. It\u2019s going to get better; just keep going.<\/p>\n

If there\u2019s one piece of advice I'd give to younger girls<\/strong>, it\u2019s that you can build something of value if you remain consistent and have a meaningful \u201cwhy\u201d driving you forward. Here I am, doing this interview with EnterpriseAM about Daleela, the first all-in-one women's health platform powered by AI, and we\u2019re discussing sexual and reproductive health for Arab women \u2014 it all feels like a dream. Five to seven years ago, this would have seemed like a crazy notion, but it has come to fruition because we remained anchored to our core \u201cwhy\u201d regardless of the pivots we had to make.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cOur role is primarily to make healthcare accessible while serving as a companion for women on their health journeys\u201d<\/p>\n","protected":false},"author":1,"featured_media":661874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,9153,387,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-661873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-motherbeing","tag-my-morning-routine","tag-startups","wpautop","entry"],"acf":{"mongo_id":"e4a11e6a-f6e6-4c52-9f85-fc38e77ee515","order":"13","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/3\/311.jpg","photo_position":"above","homepage_title":"","full_issue_title":"My Ramadan Routine: Nour Emam, co-founder and president of Daleela by Motherbeing","related_issue":[661851],"teaser":"\u201cOur role is primarily to make healthcare accessible while serving as a companion for women on their health journeys\u201d","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/3\/.2d41b701-1462-49f5-b262-083e1c321ff6.mp3"},"yoast_head":"\nMy Ramadan Routine: Nour Emam, co-founder and president of Daleela by Motherbeing - 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