{"id":661431,"date":"2025-02-27T00:00:00","date_gmt":"2025-02-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/27\/ford-discontinues-new-vehicle-sales-in-the-local-market\/"},"modified":"2025-02-27T00:00:00","modified_gmt":"2025-02-27T00:00:00","slug":"ford-discontinues-new-vehicle-sales-in-the-local-market","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/27\/ford-discontinues-new-vehicle-sales-in-the-local-market\/","title":{"rendered":"Ford discontinues new vehicle sales in the local market"},"content":{"rendered":"

Ford shuts down local retail operations:<\/strong> US-based automaker Ford<\/a>Motor Company<\/a> discontinued new vehicle sales in Egypt, effective 26 February, it said in a statement (pdf)<\/a>. The company did not specify what prompted the decision, saying only that it comes as part of its efforts to realign its business strategies and that it follows a consideration of market trends. We were unable to reach company representatives for comment.<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

If you\u2019re a Ford owner, don\u2019t fret: <\/strong>While they won\u2019t be selling new cars, Ford and its local distributor Jameel Motors will continue to provide after-sales support, parts, and warranty coverage to existing customers.<\/p>\n

Sales were facing headwinds: <\/strong>Ford\u2019s sales have been in decline over the past two years amid a growing preference for more affordable cars coupled with import difficulties, several industry sources told EnterpriseAM. The company, whose market share amounts to no more than 0.5%, discontinued a number of models in the local market over the past years, one source told us. The decision to halt sales entirely is part of the company\u2019s wider strategy to exit peripheral markets where annual sales fall below 1k vehicles per model, the source added. <\/p>\n

\n

THE FORCES SHAPING THE AUTO MARKET-<\/p>\n

Demand at a glance: <\/strong>Economic cars priced under EGP 1 mn account for nearly 70% of sales, crowding out luxury vehicles and some mid-tier brands amid a decline in purchasing power, said Khaled Saad, head of the Association of Automobile Manufacturers. While it all boils down to personal preference, more consumers are opting for brands that are equipped with better tech and more features at lower price points, like Chinese cars \u2014 which are widespread in the Gulf and starting to become more popular here \u2014 said Al Ahly Pharos Equity Research Analyst Salma Abdelhay, adding that demand is greatest for Chinese and Korean cars.<\/p>\n

Market leaders: <\/strong>Nissan held the largest market share<\/a> of Egypt\u2019s auto market last year, with a 15.9% share, according to data tracked by the Automotive Marketing Information Council (AMIC). Chery-Ghabbour came in second with a 13.4% share and Chevrolet followed with a 12.2% share. Rounding out the top ten were Hyundai, Toyota, MG, BYD, Mitsubishi, Kia, and Ranualt.<\/p>\n

The market is seeing a significant shift towards local production:<\/strong> Import restrictions<\/a> \u2014 including previous halts in the issuance of USD-denominated letters of credit and ACID numbers required to import cars \u2014 have prompted a slew of global automakers and local agents to turn to local production by setting up factories here, Abdelhay said. As a result, the completely knocked down (CKD) vehicle market \u2014 where cars are shipped in parts and assembled at local factories, as opposed to the completely built units (CBU) market \u2014 is growing significantly, she explained. The car market will increasingly gravitate toward locally manufactured models in the coming years, said Saad, adding that the government is firmly committed to supporting the sector's transition to assembly then local production.<\/p>\n

ICYMI- A few notable examples: <\/strong>Auto Jameel is set to begin assembling GAC models<\/a> ; Kasrawy Group is preparing to open a plant for Chinese Jetour and Jac car models<\/a> ; Al Mansour Auto and SAIC are gearing up to establish<\/a> a USD 135 mn factory for MG vehicles; and GB Auto subsidiary Itamco and Helwan Company for Machinery and Equipment will assemble and manufacture the Indian Bajaj\u2019s Qute model<\/a>.<\/p>\n

Pulse check on AIDP: <\/strong>The Automotive Industry Development Program (AIDP)<\/a>, which aims to localize the industry, will dole out some EGP 1.5 bn worth of incentives to its participants, a government source told us. These funds have been integrated into the central clearing system and will help offset company dues owed to the Egyptian customs and tax authorities. Our source also indicated that more and more companies are joining the program. Current participants include General Motors Egypt, El Nasr Automotive, Bavarian Auto Group, Arab American Vehicles, Al Amal Auto, GB Auto, Nissan Egypt, Ezz El Arab Automotive, and Aboul Fotouh Automotive.<\/p>\n

Limited imports may also help with the localization drive:<\/strong> Auto players are set to import a maximum of 100k cars this year worth some USD 1.8 bn, following discussions<\/a> the Investment Ministry had with car dealers in December, one of our sources said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ford and its local distributor Jameel Motors will continue to provide after-sales support to existing customers<\/p>\n","protected":false},"author":1,"featured_media":661432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7339],"tags":[144,72,652],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-661431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-automotive","tag-enterpriseam","tag-ford","wpautop","entry"],"acf":{"mongo_id":"ad6ddaca-2902-4e28-b760-c0cb1225cddc","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/2\/2653.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Ford discontinues new vehicle sales in Egypt","related_issue":[661421],"teaser":"Ford and its local distributor Jameel Motors will continue to provide after-sales support to existing customers","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.57f0644e-7dc3-40c6-8830-24e0775dca12.mp3"},"yoast_head":"\nFord discontinues new vehicle sales in the local market - 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ALSO: Naked Nirvana baby\u2019s lawsuit dismissed","author":"enterpriseam admin","date":"4 January 2022","format":false,"excerpt":"Ford equities shrugged off the semiconductor shortage in 2021, soaring 140% and outperforming other automakers, including Tesla, reports CNBC. The almost-120-year-old automaker hit a market cap of USD 83 bn, making 2021 \u201cthe most important year for the company since the financial crisis\u201d according to a Morgan Stanley analyst. The\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/389.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":555105,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/02\/car-sales-dip-in-september-thank-the-global-chip-shortage\/","url_meta":{"origin":661431,"position":5},"title":"Car sales dip in September \u2014 thank the global chip shortage","author":"enterpriseam admin","date":"2 November 2021","format":false,"excerpt":"Passenger car sales dipped slightly in September, falling more than 2% y-o-y from the same month last year, according to industry figures released yesterday. Data from the Automotive Information Council (AMIC) showed that local distributors moved 16.6k passenger vehicles during the month, down from 17,051 last year and 18.3k units\u2026","rel":"","context":"In "AUTO"","block_context":{"text":"AUTO","link":"https:\/\/enterpriseam.com\/egypt\/category\/auto\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/285.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/661431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=661431"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/661431\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/661421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/661432"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=661431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=661431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=661431"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=661431"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=661431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}