{"id":661257,"date":"2025-02-25T00:00:00","date_gmt":"2025-02-25T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/"},"modified":"2025-02-25T00:00:00","modified_gmt":"2025-02-25T00:00:00","slug":"electrolux-wont-be-exiting-egypt-after-all","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/","title":{"rendered":"Electrolux won\u2019t be exiting Egypt after all"},"content":{"rendered":"

GOOD NEWS- Leading h<\/strong>ome appliance maker Electrolux has decided <\/strong>to stay in the <\/strong>Egyptian market<\/strong>, scrapping plans to sell its local operations after a final review, opting instead to ramp up growth and exports, it said in a statement (pdf)<\/a>.<\/p>\n

The Swedish giant had been exploring a potential exit since <\/strong>July 2023<\/a><\/strong> but cited strong market fundamentals and brand equity \u2014 particularly for Zanussi \u2014 as key reasons for staying. CEO Yannick Fierling said Electrolux sees greater value in scaling up its Egypt operations, tapping into rising consumer demand while using the country as an export hub. <\/p>\n

The group currently ships to 20 markets and dominates key segments<\/strong>, with Olympic Electric leading in water heaters, Zanussi in automatic washing machines, and Ideal in single-door fridges, Maissam Hannawi, Managing Director of Electrolux Egypt, said. <\/p>\n

A 14-year presence: <\/strong>Electrolux has been active in Egypt since 2011 when it acquired Egyptian home appliances manufacturer Olympic Group<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

GOOD NEWS- Leading home appliance maker Electrolux has decided to stay in the Egyptian market, scrapping plans to sell its local operations after a final review, opting instead to ramp up growth and exports, it said in a statement (pdf). The Swedish giant had been exploring a potential exit since July 2023 but cited strong […]<\/p>\n","protected":false},"author":1,"featured_media":661258,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7255],"tags":[72,131],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-661257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing","tag-enterpriseam","tag-manufacturing","wpautop","entry"],"acf":{"mongo_id":"3517e9aa-d2f0-4da3-a8ba-ebca17fd673a","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/2\/2380.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Electrolux won\u2019t be exiting Egypt after all","related_issue":[661249],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.cf7931d4-15e3-47c0-80ad-618977f2ab4e.mp3"},"yoast_head":"\nElectrolux won\u2019t be exiting Egypt after all - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electrolux won\u2019t be exiting Egypt after all\" \/>\n<meta property=\"og:description\" content=\"GOOD NEWS- Leading home appliance maker Electrolux has decided to stay in the Egyptian market, scrapping plans to sell its local operations after a final review, opting instead to ramp up growth and exports, it said in a statement (pdf). The Swedish giant had been exploring a potential exit since July 2023 but cited strong […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-25T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2380.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Electrolux won\u2019t be exiting Egypt after all\",\"datePublished\":\"2025-02-25T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/\"},\"wordCount\":157,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2380.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM\",\"Manufacturing\"],\"articleSection\":[\"Manufacturing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2025\/02\/25\/electrolux-wont-be-exiting-egypt-after-all\/\",\"name\":\"Electrolux won\u2019t be exiting Egypt after all - 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