{"id":660509,"date":"2025-02-12T00:00:00","date_gmt":"2025-02-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/12\/unpacking-the-ick-phenomenon\/"},"modified":"2025-02-12T00:00:00","modified_gmt":"2025-02-12T00:00:00","slug":"unpacking-the-ick-phenomenon","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/12\/unpacking-the-ick-phenomenon\/","title":{"rendered":"Unpacking the \u201cick\u201d phenomenon"},"content":{"rendered":"

T<\/strong>he unspoken impact of the \u201cick<\/strong>.\u201d<\/strong> From a particular way of talking to an odd mannerism, little eccentricities have always had the ability to put us off our fellow humans. A younger generation of women, however, has put a new name to that feeling \u2014 now known as the \u201cick\u201d \u2014 spawning a discourse that may be harming young men\u2019s mental health, The Telegraph<\/a> reports.<\/p>\n

What is the \u201cick\u201d? <\/strong>Originating as a slang term in the UK, the \u201cick\u201d describes feelings of repulsion toward specific \u2014 and usually pretty trivial \u2014 behaviors exhibited by the opposite gender, mostly young men. While the largely women-dominated discussions around the \u201cick\u201d can be relatively harmless, the discourse has been known to take on a mocking tone, complete with social media \u201cick\u201d lists highlighting things as banal as drinking milk or running for the bus. <\/p>\n

Experts say this language can cause a lot of anxiety for young men:<\/strong> The \u201cick\u201d offers the \u201ckind of language that can cause men and young boys to really lose self-worth,\u201d UK men\u2019s mental health charity founder Dan Somers told the outlet. The level of granular detail that goes into describing \u201cicks\u201d can have the effect of making young men feel as if everything they do is being judged, prompting them to \u201cbecome more battle hardened,\u201d Somers explained.<\/p>\n

But this isn\u2019t a simple story of girls heaping scorn on boys. <\/strong>Rather than a case of young women actively trying to bully young men, the harsher elements of \u201cick\u201d culture are often fuelled by girls seeking a defence mechanism against the bad behavior of their male counterparts, London-based therapist Charlotte Melki told the Telegraph. This is especially critical as young women face intense scrutiny about their appearance, high rates of sexual harassment and assault, and institutionalized sexism across social media, academic institutions, and the workplace from a very early age.<\/p>\n

The \u201cick\u201d may even <\/strong>have its upsides: <\/strong>\u201cIck\u201d discourse may reflect a growing sense of agency within women\u2019s relationships with young men, since it provides women a way of identifying and describing<\/a> a strong gut reaction to a male counterpart\u2019s behavior or values. Being able to name what puts one off someone else \u2014 and seeing other women do the same \u2014 could index a greater degree of \u201ctrusting your gut\u201d among young women, a critical skill for choosing reliable and responsible life partners.<\/p>\n

Still, the triviality of many common \u201cicks\u201d makes it hard to champion the discourse as <\/strong>purely a move toward female empowerment.<\/strong> Indeed, some experts believe that the \u201cick\u201d really just indexes our deep dissatisfaction with\u2026ourselves. \u201cThe ick is a projection of our own shame, through criticism,\u201d psychotherapist Jo Nicholl told The Guardian<\/a>. At the end of the day, if there are a thousand ways to be lame, you\u2019re probably lame too.<\/p>\n","protected":false},"excerpt":{"rendered":"

Is the social media trend a mental health trigger?<\/p>\n","protected":false},"author":1,"featured_media":660510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,8360,894],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-660509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-psychology","tag-social-media","wpautop","entry"],"acf":{"mongo_id":"0e4ba6b5-cd8c-4e60-bc7e-cca2bccefde8","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/2\/1212.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[660504],"teaser":"Is the social media trend a mental health trigger?","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.053a5fe6-c2c8-416e-b716-2344906fba41.mp3"},"yoast_head":"\nUnpacking the \u201cick\u201d phenomenon - 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Despite a relatively slow domestic news day we have a packed issue for you today, with juicy morsels on ACUD, neo-noir, and the gender wars\u2019 latest front \u2014 the \u201cick.\u201dTHE BIG STORY TODAY Second phase of new capital\u2019s development to be offered in March:\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/1206.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":671962,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/16\/attention-for-sale\/","url_meta":{"origin":660509,"position":2},"title":"Attention for sale","author":"enterpriseam admin","date":"16 September 2025","format":false,"excerpt":"Land, labor, capital, and attention are the main resources according to today\u2019s experts","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/9\/920.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":583900,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/21\/microsoft-could-capitalize-on-new-regulations-to-get-in-on-the-app-store-game-social-media-platforms-are-facing-litigation-for-mental-health-issues\/","url_meta":{"origin":660509,"position":3},"title":"Microsoft could capitalize on new regulations to get in on the app store game + Social media platforms are facing litigation for mental health issues","author":"enterpriseam admin","date":"21 March 2023","format":false,"excerpt":"New regs could see Microsoft joining the app store world","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/shutterstock_1357496909.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":658502,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/12\/delaying-screen-time-access-makes-for-a-healthier-child\/","url_meta":{"origin":660509,"position":4},"title":"Delaying screen time access makes for a healthier child","author":"enterpriseam admin","date":"12 January 2025","format":false,"excerpt":"What\u2019s the argument for delaying kids\u2019 inevitable introduction to the online world?","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/588.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":552063,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/09\/making-a-case-for-daydreaming-from-graduation-to-pay-gaps-in-3-months\/","url_meta":{"origin":660509,"position":5},"title":"Making a case for daydreaming + From graduation to pay gaps in 3 months","author":"enterpriseam admin","date":"9 August 2022","format":false,"excerpt":"Let your mind wander \u2014 it\u2019s more beneficial than you think: Down time has become synonymous with scrolling through social media or mindlessly streaming a movie or show, but new research suggests that it\u2019s healthy to spend time with your thoughts with no distractions. 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