{"id":660300,"date":"2025-02-10T00:00:00","date_gmt":"2025-02-10T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/10\/coffee-with-maha-abdel-razek-ceo-of-misr-real-estate-assets-management\/"},"modified":"2025-02-10T00:00:00","modified_gmt":"2025-02-10T00:00:00","slug":"coffee-with-maha-abdel-razek-ceo-of-misr-real-estate-assets-management","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/10\/coffee-with-maha-abdel-razek-ceo-of-misr-real-estate-assets-management\/","title":{"rendered":"Coffee With: Maha Abdel Razek, CEO of Misr Real Estate Assets Management"},"content":{"rendered":"

Misr R<\/a><\/strong>eal Estate Assets Management<\/a><\/strong> is pushing ahead with a comprehensive plan to <\/strong>maximize the potential of one of Egypt\u2019s largest<\/strong> real estate portfolios <\/strong>\u2014 from setting up a real estate fund to redeveloping heritage buildings in the heart of Cairo. We sat down with Maha Abdel Razek (LinkedIn<\/a>), CEO of the Misr Ins. Holding subsidiary, to discuss the company's vision, strategies, and challenges. Edited excerpts from our conversation:<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

EnterpriseAM: You have a massive real estate portfolio. Can you tell us a little bit about<\/strong> your projects?<\/strong><\/p>\n

Maha Abdel Razek: We own 525 buildings consisting of 14k residential units across 26<\/strong> governorates <\/strong>\u2014 the second largest real estate portfolio in Egypt following the Endowments Ministry\u2019s. The company was established in 2007 to manage real estate assets transferred over from several ins. companies, including properties owned by Misr Life Ins. Our assets are primarily concentrated in Cairo and Alexandria. In Cairo, our focus is chiefly on properties in Downtown, Zamalek, and Garden City.<\/p>\n

While we\u2019re not real estate developers ourselves, we own land plots that we develop<\/strong> through partnerships with private sector investors and developers. <\/strong>We are currently looking to expand our investments by pursuing new partnerships. <\/p>\n

Our portfolio includes two notable projects <\/strong>\u2014 Zahraa Maadi, which is now finished, and Osoul El Haram, which is being developed in collaboration with a real estate developer and is scheduled for completion within the next two years. We also have several projects coming up in 2Q of this year. We\u2019re studying the offers and consulting with international experts to determine the best investment strategies for these projects.<\/p>\n

E: What strategies and projects are you focused on right now?<\/strong><\/p>\n

MA: Our current focus is on leveraging our assets to set up three- and four-star hotels<\/strong>, aligning with the government\u2019s plan to transform Downtown Cairo into a tourist destination as part of historic Cairo\u2019s redevelopment. We\u2019re planning to transform the Hannaux building into a three-star hotel, as we\u2019ve done with El Shams Hotel and the Longchamps Hotel in Zamalek. Our market research indicates that three-star hotels are seeing increased global demand and higher returns on investment, and those in downtown areas typically achieve higher occupancy rates.<\/p>\n

We are developing a comprehensive zoning plan for Downtown Cairo<\/strong>, designating areas for administrative, hospitality, and other activities. The plan is to transform the district into an open-air museum that appeals to a wider demographic, particularly the youth.<\/p>\n

We\u2019re also planning to launch our first real estate fund soon to make the most of our<\/strong> assets. <\/strong>We will announce all the details once we launch.<\/p>\n

E: What role does the company play in historic Cairo\u2019s redevelopment plan?<\/strong><\/p>\n

MA: Most of our assets fall within the plan's scope.<\/strong> As part of the state's initiative, we're restoring properties to their original architectural style and implementing QR code technology for each building to provide information about its condition and history.<\/p>\n

E: What are the key challenges faced by the company?<\/strong><\/p>\n

MA: The old rent law remains our biggest challenge<\/strong>, as it affects the majority of our properties despite their prime locations and economic potential. Adjusting rental values would significantly boost our performance. Three years ago, rents under the old system were increased fivefold for companies, with a 15% annual increase set to continue until 2027. However, broader amendments to the old rent law \u2014 which are still awaiting legislative approval \u2014 would give us a stronger financial push, particularly given the unauthorized use of some old-rent units.<\/p>\n

E: How has the rise in property values following the EGP float impacted the company?<\/strong><\/p>\n

MA: We are currently reassessing our assets in light of these market changes.<\/strong> This assessment, which we expect to complete in April, will help us establish fair market values for our properties.<\/p>\n

E: What are the main drivers of the company\u2019s revenues?<\/strong><\/p>\n

MA: We were the first state-owned company to collect rent electronically through a <\/strong>mobile application and POS payments. <\/strong>This process helped last year\u2019s revenues grow 30% y-o-y and threefold compared to 2021, with government entities expressing interest in replicating the model. We are targeting further growth this year, but the real breakthrough is anticipated in 2027 when we expect to receive old rental units from companies.<\/p>\n

E: You signed an agreement to hold electronic auctions for company-owned units. When <\/strong>will the first auction take place?<\/strong><\/p>\n

MA: We expect to launch the first electronic auction this month or next month at the <\/strong>latest. <\/strong>The platform, which will widen participation, will allow bidders to participate in three-day auctions, with a designated bank account for entry deposits. If a bidder is unsuccessful, their deposit will be automatically refunded.<\/p>\n

E: Is Egypt\u2019s real estate market still attractive?<\/strong><\/p>\n

MA: Absolutely. Significant infrastructure investments have made Egypt an attractive <\/strong>real estate destination<\/strong>, while the size of our population fuels demand. What the market really needs is property registration, move-in-ready units, and effective marketing. These would help boost real estate exports across different regions \u2014 from beach tourism in coastal cities to cultural tourism in historical locations.<\/p>\n","protected":false},"excerpt":{"rendered":"

The company is gearing up to launch a real estate fund, aiming to capitalize on its extensive portfolio of assets in Downtown Cairo<\/p>\n","protected":false},"author":1,"featured_media":660301,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8231],"tags":[335,72,83],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-660300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agreements-and-mous-totalling-eur-67-7-bn-inked-at-egypt-eu-investment-conference","tag-coffee-with","tag-enterpriseam","tag-real-estate","wpautop","entry"],"acf":{"mongo_id":"706214b6-d87f-41fa-9c7d-60f82bc0a4d9","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/2\/801.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Coffee With: Maha Abdel Razek, CEO of Misr Real Estate Assets Management","related_issue":[660292],"teaser":"The company is gearing up to launch a real estate fund, aiming to capitalize on its extensive portfolio of assets in Downtown Cairo","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/2\/.b55c465d-50b7-40db-bc8b-97dc25c3d8e9.mp3"},"yoast_head":"\nCoffee With: Maha Abdel Razek, CEO of Misr Real Estate Assets Management - 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PLUS: Real estate funds, Nowpay + United International Holding Company","author":"enterpriseam admin","date":"17 June 2025","format":false,"excerpt":"The company will kick off operations with a three-month trial period in Alexandria and the North Coast","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/6\/873.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":669728,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/08\/07\/fra-unveils-regulatory-framework-for-fractional-real-estate-investment\/","url_meta":{"origin":660300,"position":1},"title":"FRA unveils regulatory framework for fractional real estate investment","author":"enterpriseam admin","date":"7 August 2025","format":false,"excerpt":"Individuals are allowed invest in fractional ownership of real estate units through digital platforms","rel":"","context":"In "Real estate"","block_context":{"text":"Real estate","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/10\/1019.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":559809,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/04\/misr-capital-is-setting-up-an-egp-500-mn-real-estate-investment-fund\/","url_meta":{"origin":660300,"position":2},"title":"Misr Capital is setting up an EGP 500 mn real estate investment fund","author":"enterpriseam admin","date":"4 February 2021","format":false,"excerpt":"Misr Capital plans to set up a EGP 500 mn real estate investment fund, according to Hapi Journal, citing sources familiar with the matter. The Banque Misr subsidiary has submitted to the Financial Regulatory Authority (FRA) the incorporation documents for the company, which will invest directly in real estate assets,\u2026","rel":"","context":"In "Finance"","block_context":{"text":"Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":599291,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/24\/misr-italia-establishes-egp-100-mn-real-estate-fund\/","url_meta":{"origin":660300,"position":3},"title":"Misr Italia establishes EGP 100 mn real estate fund","author":"enterpriseam admin","date":"24 June 2019","format":false,"excerpt":"Property developer Misr Italia has established a real estate fund with initial capital of EGP 100 mn, Chairman Hani El Assal told Al Shorouk. The company plans to invest EGP 2 bn this year and is in talks with the National Bank of Egypt over a EGP 500-700 mn loan\u2026","rel":"","context":"In "Real Estate + Housing"","block_context":{"text":"Real Estate + Housing","link":"https:\/\/enterpriseam.com\/egypt\/category\/real-estate-housing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":598718,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/02\/misr-italia-in-talks-with-unnamed-egyptian-banks-for-egp-1-5-bn-loan\/","url_meta":{"origin":660300,"position":4},"title":"Misr Italia in talks with unnamed Egyptian banks for EGP 1.5 bn loan","author":"enterpriseam admin","date":"2 June 2019","format":false,"excerpt":"Real estate developer Misr Italia is in talks with unnamed local banks to arrange EGP 1.5 bn in financing for its projects, CEO Mohamed El Assal said. Of the proceeds, EGP 550 mn will help fund the company\u2019s Cairo Business Park in New Cairo. The remainder will be directed to\u2026","rel":"","context":"In "Banking + Finance"","block_context":{"text":"Banking + Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/banking-finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":543844,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/21\/compass-capital-owned-real-estate-developer-bonyan-acquires-6-east-cairo-office-buildings\/","url_meta":{"origin":660300,"position":5},"title":"Compass Capital-owned real estate developer Bonyan acquires 6 East Cairo office buildings","author":"enterpriseam admin","date":"21 February 2022","format":false,"excerpt":"Compass Capital-owned real estate developer Bonyan for Development and Trade has acquired six office buildings in East Cairo to expand its portfolio of commercial real estate assets, Compass announced in a press release (pdf), without mentioning the value of the transaction or whom it acquired the units from. The acquisition\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/298.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/660300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=660300"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/660300\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/660292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/660301"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=660300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=660300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=660300"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=660300"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=660300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}