{"id":658904,"date":"2025-01-19T00:00:00","date_gmt":"2025-01-19T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/19\/edita-enters-the-iraqi-market-through-stake-acquisition-in-tuama-jebur-abbas\/"},"modified":"2025-01-19T00:00:00","modified_gmt":"2025-01-19T00:00:00","slug":"edita-enters-the-iraqi-market-through-stake-acquisition-in-tuama-jebur-abbas","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/19\/edita-enters-the-iraqi-market-through-stake-acquisition-in-tuama-jebur-abbas\/","title":{"rendered":"Edita enters the Iraqi market through stake acquisition in Tuama Jebur Abbas"},"content":{"rendered":"

Edita steps into the Iraqi market through acquiring stake in Tuama Jebur Abbas: <\/strong>Edita Food Industries acquired 49% of Baghdad-based snack maker Tuama Jebur Abbas (TJA) through a capital increase in a USD 8 mn transaction, marking the snackmakers first entry into the Iraqi market, Edita said in a press release (pdf)<\/a>. <\/p>\n

TJA? <\/strong>Tuama Jebur Abbas is a family-owned snack manufacturer that focuses on high-quality packaged snacks. Its local presence in the Iraqi market and factory make it \u201cwell-equipped to support Edita\u2019s expansion in Iraq.\u201d <\/p>\n

Transaction details: <\/strong>The acquisition gives Edita access to a three-production line factory \u2014 two lines for cake and one for biscuits. The two sides will also implement a \u201ctechnical know-how and manufacturing assistance agreement, focusing on maximizing production capacity, efficiency, and control.\u201d <\/p>\n

Introducing Edita Iraq: <\/strong>The acquisition agreement establishes Edita Iraq, giving Edita management control. \u201cA trademark agreement will secure the rights to launch Edita\u2019s brand portfolio in Iraq, broadening the company\u2019s product range and market presence,\u201d the release reads. <\/p>\n

An untapped market: <\/strong>\u201cIraq\u2019s growing economy and untapped snack food market present a unique opportunity for us to establish a national champion. We\u2019re excited to partner with TJA, whose local expertise will help us bring Edita\u2019s innovation to Iraqi consumers,\u201d Edita Group Chairman and CEO Hani Berzi said. <\/p>\n

Big investment plans: <\/strong>\u201cThis strategic investment is a significant milestone and will be a key growth driver for Edita. The acquisition of TJA will allow us to quickly enter the Iraqi market, with plans to invest over USD 27 million over the next three years,\u201d Edita Chief Investment Office and Corporate Affairs Menna Shams El Din said. \u201cThese investments will expand operations, more than double production capacity, and unlock new opportunities in the packaged snack food market, delivering sustained long-term value for our investors.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Edita plans to invest some USD 27 mn in the Iraqi market over the coming three years<\/p>\n","protected":false},"author":1,"featured_media":658905,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8861],"tags":[191,72,8860,7128],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-658904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expansion","tag-edita","tag-enterpriseam","tag-expansion","tag-ma-watch","wpautop","entry"],"acf":{"mongo_id":"fb1950f6-b5ca-4dd1-9888-f32a13eab2eb","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/1\/1171.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Edita enters the Iraqi market through stake acquisition in Tuama Jebur Abbas","related_issue":[658896],"teaser":"Edita plans to invest some USD 27 mn in the Iraqi market over the coming three years","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/1\/.376dbd0f-3169-435e-8df7-7e5dcd86553c.mp3"},"yoast_head":"\nEdita enters the Iraqi market through stake acquisition in Tuama Jebur Abbas - 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Or perhaps you just want\u2026","rel":"","context":"In "THE WEEK IN REVIEW"","block_context":{"text":"THE WEEK IN REVIEW","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-week-in-review\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/542.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":606621,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/09\/19\/edita-turns-to-nbk-to-finance-fancy-foods-acquisition\/","url_meta":{"origin":658904,"position":3},"title":"Edita turns to NBK to finance Fancy Foods acquisition","author":"enterpriseam admin","date":"19 September 2023","format":false,"excerpt":"The amount will be used to refinance the acquisition of Edita Frozen Food Industries and fund its expansion.","rel":"","context":"In "DEBT WATCH"","block_context":{"text":"DEBT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/debt-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/9\/1171.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":622114,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/11\/27\/edita-to-buy-out-shareholder-in-subsidiary\/","url_meta":{"origin":658904,"position":4},"title":"Edita to buy out shareholder in subsidiary","author":"enterpriseam admin","date":"27 November 2018","format":false,"excerpt":"M&A WATCH- Edita to acquire minority partner\u2019s stake in candymaking subsidiary in EGP 60 mn transaction: Edita is buying out Confindal Ltd\u2019s 22.27% stake subsidiary Edita Confectionary Co. in a transaction worth EGP 60 mn, Chairman Hani Berzi told Al Mal. Edita, which already owns 77.7% of its candymaking arm,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":634802,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/01\/24\/edita-looking-into-overseas-production-expansion\/","url_meta":{"origin":658904,"position":5},"title":"Edita looking into overseas production, expansion","author":"enterpriseam admin","date":"24 January 2018","format":false,"excerpt":"Edita, Egypt\u2019s largest producer of packaged snack food, is planning to start overseas operations to offset local currency fluctuations, Bloomberg\u2019s Tamim Elyan writes. Chairman and Managing Director Hani Berzi says Edita is seeking to expand in sub-Saharan Africa and Asia through manufacturing projects and exports. The company had already announced\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/658904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=658904"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/658904\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/658896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/658905"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=658904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=658904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=658904"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=658904"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=658904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}