{"id":658787,"date":"2025-01-16T00:00:00","date_gmt":"2025-01-16T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/16\/organi-group-eyes-usd-1-bn-in-auto-tourism-investments-over-the-next-five-years\/"},"modified":"2025-01-16T00:00:00","modified_gmt":"2025-01-16T00:00:00","slug":"organi-group-eyes-usd-1-bn-in-auto-tourism-investments-over-the-next-five-years","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/16\/organi-group-eyes-usd-1-bn-in-auto-tourism-investments-over-the-next-five-years\/","title":{"rendered":"Organi Group eyes USD 1 bn in auto, tourism investments over the next five years"},"content":{"rendered":"

Organi<\/strong> Group is going to increasingly focus on expanding its presence in<\/strong> the automotive and tourism sectors over the next five years<\/strong>, with CEO Essam Organi telling Asharq Business<\/a> that the expansive group of companies is planning to invest USD 1 bn in the two sectors by 2030. The big-ticket investment figure will be split evenly between the two sectors, Organi added.<\/p>\n

The tourism sector\u2019s allotted USD 500 mn will go towards adding 20k rooms to the<\/strong> group\u2019s hotel portfolio<\/strong>, which currently stands at 4k rooms across 11 hotels in Egypt. The company\u2019s automotive investment plans are a little more vague, with Organi referencing a plan to up auto exports to 30k.<\/p>\n

Organi\u2019s comments followed the inauguration Auto Mobility's <\/strong>new USD 100 mn assembly<\/a><\/strong>plant<\/a><\/strong> for Chinese automaker Geely-branded vehicles<\/strong>, which was attended by much of the cabinet economic team, according to a cabinet statement<\/a>.<\/p>\n

Auto Mobility?<\/strong> The company is a joint venture between Kuwait\u2019s Ali Alghanim & Sons<\/a>Automotive<\/a>, Saudi\u2019s Mohamed Yousuf Naghi Group<\/a>, and Egypt\u2019s Organi Group<\/a>. The trio behind Auto Mobility \u2014 along with local firm Al Safi Group \u2014 teamed up<\/a> in late 2022 to establish Global Auto Group<\/a>, the local agent of BMW and Mini.<\/p>\n

With the official opening of the factory, came news of two new locally-assembled models<\/strong> to soon hit the market<\/strong>, with the Chinese auto giant\u2019s Emgrand 7 and Coolray models to be start being delivered to customers in February, Automobility Managing Director Osman Abdel Moneim announced at a press conference announcing the launch attended by EnterpriseAM yesterday.<\/p>\n

We<\/strong> heard more concrete production numbers<\/strong>, with the factory said to start with an annual production capacity of 10k vehicles and features Egypt's first flexible dual-model production line for sedan and SUV models, Geely Auto Group Chairman Song Jin said. The plant introduces laser welding technology and other high-end manufacturing standards, with 14 major components being developed locally to reach a 45% local component ratio that is planned to increase further.<\/p>\n

But this is just the start, especially when it comes to exports<\/strong>, with the company aiming to export 30k locally-assembled Geely vehicles during the current phase over an unspecified timeframe while also meeting local market demand, the Chinese group's head said<\/a> one day before inaugurating the facility.<\/p>\n","protected":false},"excerpt":{"rendered":"

The big-ticket investment figure will be split evenly between the two sectors<\/p>\n","protected":false},"author":1,"featured_media":658788,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7272],"tags":[7227,144,72,2093,125,281],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-658787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment-watch","tag-auto-mobility","tag-automotive","tag-enterpriseam","tag-geely","tag-investment-watch","tag-moustafa-madbouly","wpautop","entry"],"acf":{"mongo_id":"11de7ab0-8c4d-4ada-ba3b-089d8b0c2698","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/1\/1045.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Organi 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