{"id":658541,"date":"2025-01-13T00:00:00","date_gmt":"2025-01-13T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/13\/ezz-elsewedy-auto-jv-kicks-off-pilot-runs-of-locally-assembled-proton-model-ahead-of-mass-production-launch\/"},"modified":"2025-01-13T00:00:00","modified_gmt":"2025-01-13T00:00:00","slug":"ezz-elsewedy-auto-jv-kicks-off-pilot-runs-of-locally-assembled-proton-model-ahead-of-mass-production-launch","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/13\/ezz-elsewedy-auto-jv-kicks-off-pilot-runs-of-locally-assembled-proton-model-ahead-of-mass-production-launch\/","title":{"rendered":"Ezz Elsewedy Auto JV kicks off pilot runs of locally assembled Proton model ahead of mass production launch"},"content":{"rendered":"

Mass production of Malaysian automaker Proton\u2019s Saga model will launch<\/strong> within weeks<\/strong>, Proton Egypt General Manager Bassem Ashmawy told Al Mal<\/a>. Elsewedy Electric sister company Elsewedy Capital and automotive group Ezz El Arab JV and project leader Ezz<\/a>Elsewedy Automotive Factories<\/a> is currently testing the locally assembled automobile on Egyptian streets with a technical team from Proton to ensure it meets certain quality standards ahead of the official launch of mass production.<\/p>\n

The cars will be hard to spot on the roads though<\/strong>, with Ashmawy telling the outlet that they have obscured its distinctive and identifiable features to keep them out of the public eye until the new model is officially launched in February and price ranges announced.<\/p>\n

The news follows the <\/strong>official opening<\/a><\/strong> of the new EGP 3 bn plant back in November<\/strong>, targeting an annual production capacity of 40k \u2014 to be doubled at a later stage \u2014 and a local component ratio of 48%. The plant is also planning to export some 10% of its production in the first year of operations, before expanding the amount of cars exported, and will create some 300 jobs. <\/p>\n

Proton and its local partners are already eyeing the next step<\/strong>, with plans to double production to 80k a car, start assembling EVs, and establish a paint factory.<\/p>\n","protected":false},"excerpt":{"rendered":"

The company plans to kick the tires on mass production and launch within weeks.<\/p>\n","protected":false},"author":1,"featured_media":658542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7339],"tags":[144,8617,72,11763,1383],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-658541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-automotive","tag-egypt-malaysia-relations","tag-enterpriseam","tag-ezz-elsewedy-automotive-factories","tag-malaysia","wpautop","entry"],"acf":{"mongo_id":"d908c908-6299-4043-a794-cde9913d2167","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/8\/2087.jpg","photo_position":"above","homepage_title":"","full_issue_title":"Ezz Elsewedy Auto JV kicks off pilot runs of locally assembled Proton model ahead of mass production launch","related_issue":[658533],"teaser":"The company plans to kick the tires on mass production and launch within weeks.","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/1\/.74c165ed-c938-4572-ba5e-4a48e1030e86.mp3"},"yoast_head":"\nEzz Elsewedy Auto JV kicks off pilot runs of locally assembled Proton model ahead of mass production launch - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2025\/01\/13\/ezz-elsewedy-auto-jv-kicks-off-pilot-runs-of-locally-assembled-proton-model-ahead-of-mass-production-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ezz Elsewedy Auto JV kicks off pilot runs of 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PLUS: Talgo, Aton + Ankh + Centamin, IFC + Tanmiya Capital Ventures, Fujifilm","author":"enterpriseam admin","date":"25 August 2024","format":false,"excerpt":"The company plans to invest some EGP 2 bn during the first two years of production","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/8\/2087.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":572308,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/06\/21\/mih-signs-mou-with-chinas-dongfeng-to-locally-assemble-electric-cars\/","url_meta":{"origin":658541,"position":4},"title":"MIH signs MoU with China\u2019s Dongfeng to locally assemble electric cars","author":"enterpriseam admin","date":"21 June 2020","format":false,"excerpt":"China\u2019s Dongfeng wants to locally assemble electric cars: The Public Enterprises MInistry\u2019s Metallurgical Industries Holding Company (MIH) has signed an MoU with China\u2019s Dongfeng Motor Corporation to assemble Egypt\u2019s first electric cars at El Nasr Automotive. MIH board chairman Medhat Nafea was quoted by Hapi Journal as saying that 25k\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":624937,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/23\/malaysias-proton-to-resume-car-shipments-to-egypt-in-october\/","url_meta":{"origin":658541,"position":5},"title":"Malaysia\u2019s Proton to resume car shipments to Egypt in October","author":"enterpriseam admin","date":"23 September 2018","format":false,"excerpt":"Malaysia\u2019s Proton-brand cars to Egypt are due to start again next month after a three-year hiatus, according to Paultan. The first batch of 225 cars, out of a total 1,000 slated for a 2018 delivery, are due to arrive at the Alexandria port on 6 October. 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