{"id":658247,"date":"2025-01-08T00:00:00","date_gmt":"2025-01-08T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/08\/a-deep-dive-into-the-most-valuable-brands-of-2024\/"},"modified":"2025-01-08T00:00:00","modified_gmt":"2025-01-08T00:00:00","slug":"a-deep-dive-into-the-most-valuable-brands-of-2024","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/08\/a-deep-dive-into-the-most-valuable-brands-of-2024\/","title":{"rendered":"A deep dive into the most valuable brands of 2024"},"content":{"rendered":"

How did the world\u2019s biggest brands fare in 2024? <\/strong>In a year marked by a tech-fueled stock market frenzy and geopolitical instability, global brands have spent much of 2024 recalibrating and adjusting to new realities. A new report by TradingPedia<\/a> breaks down how the world\u2019s largest brands fared during a tumultuous 2024, with important insights into what\u2019s working \u2014 and what isn\u2019t \u2014 in a shifting global economy.<\/p>\n

Tech giants lead the pack: <\/strong>After a year of non-stop speculation over the time- and money-saving applications of AI, it\u2019s not a surprise that tech companies top the list as the world\u2019s most valuable brands. Apple has taken the top spot with an estimated valuation of USD 516.6 bn \u2014 a 73.6% increase from last year. This surge dethroned Amazon, which now ranks fourth with a value of USD 308.9 bn. Microsoft and Google have snagged the second and third spots with valuations of USD 340.4 bn and USD 333.4 bn respectively. <\/p>\n

TikTok is the rising star, <\/strong>with the company\u2019s USD 84.2 bn valuation \u2014 a USD 18.5 bn increase over 2023 \u2014 making it the most valuable Chinese brand on the list. TikTok isn\u2019t the only Asian brand in the big leagues, though \u2014 Samsung is also a valuable contender, with a USD 99.4 bn valuation making it the world\u2019s most valuable non-US brand.<\/p>\n

Industry insights:<\/strong> Tech continues to lead as the world\u2019s most valuable industry, accounting for 17.0% of the total value of the top 500 brands. Retail and banking follow with 11.8% shares apiece. Banking remains the largest sector by brand count, representing 14.2% of the top 500, with retail and tech following at 10.0% and 8.4% respectively.<\/p>\n

Regionally, the US continues to reign supreme, <\/strong>boasting six of the top ten global brands \u2014 led by heavyweights like Apple, Microsoft, and Google. Chipmaker Nvidia dazzled with a 162.9% surge in value, marking it as the fastest-growing US brand. US brands make up over 50% of the top 500 and top 100 brands globally, the report notes.<\/p>\n

Elsewhere around the globe, <\/strong>Germany\u2019s Deutsche Telekom placed ninth in the rankings with a valuation of USD 73.3 bn, while China\u2019s ICBC came in tenth at USD 71.8 bn. UK\u2019s Shell shone as Britain\u2019s most valuable brand, with a valuation of USD 50.3 bn.<\/p>\n

Several big brands had a less fantastic 2024:<\/strong> Tesla and Walmart saw declines, with Tesla\u2019s value dropping by 12.0% y-o-y and Walmart\u2019s by 14.9% y-o-y.<\/p>\n

\n

\n

The F in Facebook stands for free speech (and false information).<\/strong> Meta CEO Mark Zuckerberg announced<\/a> yesterday that changes to Facebook\u2019s content moderation policies mean that the company will no longer be fact-checking information posted on the social media site.<\/p>\n

The job<\/strong> of discerning <\/strong>facts from misinformation and AI slop now falls to Facebook users.<\/strong> Instead of a sophisticated program certified by international fact-checking networks<\/a>, the site will now rely on user-generated community notes<\/a> similar to those on X to flag false information. According to Zuckerberg, this is a bid to \u201crestore free expression\u201d in the face of external forces pushing the company to \u201ccensor more and more.\u201d<\/p>\n

Instagram and Threads will also be seeing these changes implemented,<\/strong> leaving bns of users reliant on others to moderate the accuracy of the information posted across several corners of the internet. This feature will debut in the US first in the coming months before being phased in worldwide over the course of the year.<\/p>\n

What do experts have to say about it?<\/strong> \u201cIt\u2019s going to hurt Meta\u2019s users first,\u201d says<\/a> director of the International Fact-Checking Network Angie Drobnic Holan. \u201cThe [previous] program worked well at reducing the virality of hoax content and conspiracy theories [...] most people do not want to have to wade through a bunch of misinformation, fact checking everything for themselves.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not a surprise that tech companies top the list as the world\u2019s most valuable brands<\/p>\n","protected":false},"author":1,"featured_media":658248,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,12070],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-658247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-global-brand-rankings-2024","wpautop","entry"],"acf":{"mongo_id":"bcadf70d-bcb1-45fa-a399-04c06b1d10e2","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2025\/1\/346.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[658242],"teaser":"It\u2019s not a surprise that tech companies top the list as the world\u2019s most valuable brands","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2025\/1\/.3bc92712-0a43-424b-a56c-763278aa22d2.mp3"},"yoast_head":"\nA deep dive into the most valuable brands of 2024 - 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Some companies are ready to consign business travel to history after being forced to switch to digital methods to conduct their cross-border business \u2014 and realizing it\u2019s cheaper, better for the environment, and eliminates jetlag. A Bloomberg poll of 45 large firms based in Asia,\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":551182,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/31\/global-shipping-now-has-a-clogged-port-problem-maybe-dont-put-nepal-on-your-bucket-list\/","url_meta":{"origin":658247,"position":5},"title":"Global shipping now has a clogged port problem + Maybe don\u2019t put Nepal on your bucket list","author":"enterpriseam admin","date":"31 May 2022","format":false,"excerpt":"Goodbye, global container shortage. Hello, global cargo traffic jam: Shipping operators are trying to stay ahead of the peak season that usually comes at the end of June \u2014 ahead of back-to-school season \u2014 to avoid last year\u2019s shortage by increasing capacity and placing orders ahead of time, but the\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/5\/566.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/658247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=658247"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/658247\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/658242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/658248"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=658247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=658247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=658247"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=658247"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=658247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}