{"id":657607,"date":"2024-12-23T00:00:00","date_gmt":"2024-12-23T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/23\/googles-new-platform-policies-could-pose-a-threat-to-user-privacy\/"},"modified":"2024-12-23T00:00:00","modified_gmt":"2024-12-23T00:00:00","slug":"googles-new-platform-policies-could-pose-a-threat-to-user-privacy","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/23\/googles-new-platform-policies-could-pose-a-threat-to-user-privacy\/","title":{"rendered":"Google\u2019s new platform policies could pose a threat to user privacy"},"content":{"rendered":"

Google is loosening the rules on tracking your digital fingerprint: <\/strong>Google is set to provide advertisers with more flexible restrictions and personalized ad targeting effective 16 February, in the name of innovations that supposedly make personalized ad tracking safer for individual users, the company stated in its updated platform programs policies<\/a>. <\/p>\n

The rationale: <\/strong>Google is branding its new move as a step forward for digital advertisers and users alike, with the new policies incorporating innovations in privacy-enhancing technologies (PETs) like on-device processing<\/a>, Trusted Execution Environments<\/a> (TTEs), and secure multi-party computation<\/a>. The company argues that these new technologies offer greater protections for individuals while simultaneously expanding advertisers\u2019 scope for collecting data across a larger set of devices, including smart TVs and gaming consoles.<\/p>\n

Critics, however, are ringing the alarm bell about the measures\u2019 invasive new data <\/strong>tracking tools. <\/strong>Digital fingerprinting, the data collection process that Google will start using to track user data across devices, digests all of your online signals in such a way that allows unique users or devices to be identified virtually in perpetuity \u2014 even if you clear your browsing history and site data. In comparison to other data collection tools like Chrome\u2019s third-party cookies \u2014 which Google was considering nixing<\/a> before pulling back from the decision in July<\/a> \u2014 digital fingerprinting is more difficult to spot and less easy to consent to than cookies. <\/p>\n

Regulators warn that Google\u2019s move could presage a shift away from cookies and toward <\/strong>digital fingerprinting<\/strong> \u2014 with potentially harmful results for user privacy. Head of regulatory risk at the UK government\u2019s data and privacy regulator Stephen Almond described<\/a> Google\u2019s move as \u201cirresponsible,\u201d adding that \u201cthe ICO\u2019s view is that fingerprinting is not a fair means of tracking users online because it is likely to reduce people\u2019s choice and control over how their information is collected.\u201d He also noted that Google itself has previously acknowledged the deleterious privacy implications of the technology, quoting a 2019 statement from the company asserting that \u201cWe think this subverts user choice and is wrong.\u201d<\/p>\n

The timing of the move \u2014 which comes as Google faces an <\/strong>antitrust ruling<\/a><\/strong> that could <\/strong>divest it of Chrome \u2014 seems more than a little coincidental.<\/strong> For one, the collection of tracking data across a wider range of devices could see Chrome shift from its place at the epicenter of Google\u2019s tracking universe to one among many sources of ad tracking, Forbes<\/a> writes. Even if the search and advertising giant manages to hold on to its web browser, the company is facing down a significantly more competitive<\/a> search and advertising market \u2014 with possible implications for Google\u2019s supremacy in online advertising.<\/p>\n

\n

\n

Amazon\u2019s new Haul app is now competing for a slice of the Chinese-sourced goods <\/strong>market. <\/strong>Right before Black Friday, Amazon added a section called Haul to its mobile app, featuring ultra low-priced items that are sourced and shipped from China. This new app appears to be Amazon\u2019s answer to the booming popularity of apps like Temu and Shein, CNBC<\/a> writes.<\/p>\n

From sneakers to kitchenware to phone cases<\/strong>, Haul\u2019s product range includes a little bit of everything. Unlike its competitors, Haul offers all of its products for under USD 20, and also offers free shipping alongside discounts that increase as your total increases, encouraging customers to purchase several pieces in one order. <\/p>\n

It\u2019s a trade-off. <\/strong>By shopping from Haul, customers are choosing price over delivery speed. Unlike the one or two days it takes for an Amazon Prime order to arrive, Haul orders may take as much as two weeks \u2014 which may be fine by consumers, considering Temu\u2019s success as the most-downloaded free app<\/a> for two years in a row, despite similar shipping times.<\/p>\n

Amazon has made Haul completely separate from its main site.<\/strong> \u201cThere\u2019s a logic in doing that,\u201d Neil Saunders, managing director of GlobalData Retail, told CNBC. \u201cThey don\u2019t want consumers to trade down to lower-priced goods.\u201d As it stands, it seems that Haul and Amazon are expected to serve their own individual purposes \u2014 rather than compete over Amazon\u2019s existing customer base.<\/p>\n

Haul is entering a fast-growing market. <\/strong>Despite the public backlash<\/a> against these platforms\u2019 business model and the labor practices of Chinese manufacturers, Chinese goods are seeing significant sales growth through platforms like Temu, Alibaba, Shein, and more recently, TikTok shop. \u201cConsumers don\u2019t put their money where their mouth is. They say they don\u2019t like the consequences of cheap products, but yet they still go and buy them in droves,\u201d Saunders said. <\/p>\n","protected":false},"excerpt":{"rendered":"

Plus, the skinny on Amazon\u2019s new discount shipping app Haul<\/p>\n","protected":false},"author":1,"featured_media":657608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,1143,7448],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-657607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-google","tag-tech","wpautop","entry"],"acf":{"mongo_id":"ba015f63-597c-4287-80cb-b120ad879ce9","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/12\/2068.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[657602],"teaser":"Plus, the skinny on Amazon\u2019s new discount shipping app Haul","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/12\/.8c22818e-c202-4885-a93e-aaf653bf5152.mp3"},"yoast_head":"\nGoogle\u2019s new platform policies could pose a threat to user privacy - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/12\/23\/googles-new-platform-policies-could-pose-a-threat-to-user-privacy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s new platform policies could pose a threat to user privacy\" \/>\n<meta property=\"og:description\" content=\"Plus, the skinny on Amazon\u2019s new discount shipping app Haul\" \/>\n<meta property=\"og:url\" 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