{"id":656992,"date":"2024-12-12T00:00:00","date_gmt":"2024-12-12T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/12\/spotifys-2024-wrapped-felt-more-like-a-miss-than-a-hit\/"},"modified":"2024-12-12T00:00:00","modified_gmt":"2024-12-12T00:00:00","slug":"spotifys-2024-wrapped-felt-more-like-a-miss-than-a-hit","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/12\/spotifys-2024-wrapped-felt-more-like-a-miss-than-a-hit\/","title":{"rendered":"Spotify\u2019s 2024 Wrapped felt more like a miss than a hit"},"content":{"rendered":"

If you found yourself underwhelmed by your Spotify Wrapped this year, you\u2019re not alone<\/strong>. Spotify Wrapped missing its mark turned the annual tradition of musical introspection (and bragging) looked forward to by mns of users into a critical look at the company\u2019s algorithm, Business Insider<\/a> reports.<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n

First off, what is Spotify Wrapped? <\/strong>For those who are unfamiliar with the feature, it\u2019s like a yearbook of music taste. Every December, it shows off users\u2019 top artists, favorite songs, and even how long they\u2019ve spent listening to them. It also gives fun superlatives like the users\u2019 listening personality, age, and what the overall mood of the year was.<\/p>\n

Blame it on the AI: <\/strong>2024\u2019s Wrapped over-relied on AI-generated features, including a bot-hosted podcast<\/a> and, supposedly, overspecified trending labels, like Pink Pilates Princess Vogue Pop<\/a>. One Redditor<\/a>, commenting on the lack of depth, said \u201cThis was one of the most boring Spotify Wrapped recaps I've been a part of and I've been a member since 2017,\u201d mirroring the collective \u2018meh\u2019 of many users.<\/p>\n

But was it a record-breaking flop? <\/strong>Ironically, Spotify reports that this was the most successful Wrapped yet, with a 26% increase in engagement. However, Glenn Mcdonald \u2014 a former Spotify software engineer who worked on Wrapped for years \u2014 thinks it\u2019s more than just numbers, \u201cIt didn't connect me to communities or the world, or put my listening in relationship to anything.\u201d Other than that, he also mentioned that the overprioritizing of AI gimmicks and sidelining the features that actually popularized Spotify Wrapped is the problem \u2014 along with the fact that Spotify\u2019s numerous layoffs that resulted in a 25% staff reduction<\/a> could have demotivated many employees to push boundaries creatively.<\/p>\n

It was an <\/strong>attempted pivot<\/a><\/strong> to AI for Spotify,<\/strong> but as Mcdonald has noted, technology alone cannot replace the human-generated creative elements that makes the feature special. This year\u2019s Wrapped simply replicated a data report, and lacked the quirky features of prior years such as Sound Town<\/a>, which connects your taste to a city, or Audio Aura<\/a>, assigning a color to match your personality. While they may be simplistic, it added a layer of personal connection and customization that users largely felt Wrapped lacked this year.<\/p>\n","protected":false},"excerpt":{"rendered":"

The annual tradition of musical introspection left many users disappointed<\/p>\n","protected":false},"author":1,"featured_media":656993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,148,717],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-656992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-music","tag-spotify","wpautop","entry"],"acf":{"mongo_id":"795cd93e-c89f-4d18-8244-17162ac43a88","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/12\/1236.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[656988],"teaser":"The annual tradition of musical introspection left many users disappointed","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/12\/.9725a422-a29c-4277-9790-00dbf8567aab.mp3"},"yoast_head":"\nSpotify\u2019s 2024 Wrapped felt more like a miss than a hit - 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