{"id":656309,"date":"2024-12-02T00:00:00","date_gmt":"2024-12-02T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/02\/how-will-google-offloading-chrome-impact-its-users\/"},"modified":"2024-12-02T00:00:00","modified_gmt":"2024-12-02T00:00:00","slug":"how-will-google-offloading-chrome-impact-its-users","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/02\/how-will-google-offloading-chrome-impact-its-users\/","title":{"rendered":"How will Google offloading Chrome impact its users?"},"content":{"rendered":"

Haven\u2019t heard about the DOJ court\u2019s antitrust ruling? Google it.<\/strong> Following the decision of the US Department of Justice to identify Google as a monopolist in search and advertising, there have been proposed solutions, including forcing Google to sell Chrome<\/a> \u2014 a crucial part of the Google ecosystem that is used by over 3 bn people. We know what that means for Google, but what does that mean for its users?<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n

Recap: <\/strong>Google\u2019s position in the world of search engines is being threatened for purposefully stifling potential competition, using tactics like paying bns to Apple<\/a> and Samsung to remain the default search engine on their products. Competitors are looking for a chance to defy the \u201cmonopoly-funded\u201d grip that Google has on its partners and its users and promote healthier competition in the field.<\/p>\n

Severing the Google ecosystem would give users freedom to choose amongst the search <\/strong>engines.<\/strong> This would appear similar to how cookie consent pop-ups look, where users would be prompted to make choices based on their preferences, but are able to stick to the default \u2014 fostering more competition. However, Google warns that this could cause disruptions to user experience, despite the fact that users are likely to still choose to use Google for familiarity, according to The New Yorker<\/a>.<\/p>\n

But it could also interrupt your workflow.<\/strong> \u201cThis could be the industry\u2019s next Y2K,\u201d technology analyst Carmi Levy told Global News<\/a>. \u201cSo many workflows, so many apps, so many services rely on Chrome as a foundation.\u201d The concern being echoed by many experts is that potential buyers won\u2019t have pockets deep enough to maintain Chrome as a global resource, which might \u201cforce the entire industry [to] pivot.\u201d Levy predicts that Microsoft may be an interested buyer, and, in his opinion, the best fit for the mantle.<\/p>\n

No need to panic yet.<\/strong> \u201cIn the short term, nothing changes,\u201d said Levy. The buyer\u2019s ability to fund Chrome as well as what their data privacy policy<\/a> is \u2014 though we can\u2019t imagine it being worse than Google\u2019s<\/a> \u2014 would be the two main issues to keep an eye on, says the analyst. It may be a while before Chrome changes hands, but it may be time to explore different browsers<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Severing the Google ecosystem would give users freedom to choose amongst the search engines, but it could also interrupt your workflow<\/p>\n","protected":false},"author":1,"featured_media":656310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,1143],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-656309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-google","wpautop","entry"],"acf":{"mongo_id":"a5d6f657-1db4-4ca9-b2ca-43ec90cc88a4","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/12\/147.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[656304],"teaser":"Severing the Google ecosystem would give users freedom to choose amongst the search engines, but it could also interrupt your workflow","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/12\/.861b13d8-59d2-4ee6-aaaa-1d8b36308c6b.mp3"},"yoast_head":"\nHow will Google offloading Chrome impact its users? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/12\/02\/how-will-google-offloading-chrome-impact-its-users\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How will Google offloading Chrome impact its users?\" \/>\n<meta property=\"og:description\" content=\"Severing the Google ecosystem would give users freedom to choose amongst the search engines, but it could also interrupt your workflow\" \/>\n<meta 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