{"id":656234,"date":"2024-12-01T00:00:00","date_gmt":"2024-12-01T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/01\/the-dark-truth-behind-click-to-buy\/"},"modified":"2024-12-01T00:00:00","modified_gmt":"2024-12-01T00:00:00","slug":"the-dark-truth-behind-click-to-buy","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/12\/01\/the-dark-truth-behind-click-to-buy\/","title":{"rendered":"The dark truth behind Click to Buy"},"content":{"rendered":"

? A sharp, unsettling expos\u00e9 on modern consumerism. <\/strong>Buy Now! The Shopping<\/a>Conspiracy<\/a> is a documentary that pulls back the curtain on the marketing techniques that lure us into cycles of spending and their ecological consequences. It's a fitting subject for us to meditate on as we confront our excesses \u2014 and credit card bills \u2014 after Black Friday.<\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n

Queue the whistleblowers. <\/strong>In the documentary we see former executives from large corporations like Amazon, Unilever, and Adidas provide insider information about the manipulative strategies that fuel overconsumption. For example, Maren Costa, an ex-Amazon designer, explained how the smallest details are scientifically engineered to maximize consumer engagement \u2014 including the color of the \u201cclick to buy\u201d button. It seems like purchasing decisions aren\u2019t as autonomous as we thought they were\u2026<\/p>\n

The environmental impact is highlighted. <\/strong>The documentary connects the dots between the corporate strategies and the environmental fallout they cause. We see the Ghanaian beach that\u2019s become buried in discarded fast fashion and the cities that are now overwhelmed with junk \u2014 giving the viewer a sense of the urgency behind the film\u2019s appeal. <\/p>\n

WHERE TO WATCH:<\/strong> You can watch the documentary on Netflix<\/a> or catch the trailer on YouTube<\/a> (runtime: 2:15).<\/p>\n","protected":false},"excerpt":{"rendered":"

The manipulative strategies that fuel overconsumption<\/p>\n","protected":false},"author":1,"featured_media":656235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7216],"tags":[633,1131],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-656234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-the-tube-tonight","tag-enterprisepm","tag-on-the-tube-tonight","wpautop","entry"],"acf":{"mongo_id":"c18c8fcd-76db-4224-983f-d88a31c859be","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/11\/2698.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[656226],"teaser":"The 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