{"id":654017,"date":"2024-10-27T00:00:00","date_gmt":"2024-10-27T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/"},"modified":"2024-10-27T00:00:00","modified_gmt":"2024-10-27T00:00:00","slug":"whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/","title":{"rendered":"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region"},"content":{"rendered":"

Digital banks \u2014 or neobanks \u2014 have proliferated in the Middle East region over the past <\/strong>few years<\/strong>, whether in the form of new, standalone banks or a proposition stemming from traditional banks looking to make their services more accessible and streamlined for a wider demographic. Banks in the region and abroad are looking at how to make their proposition stand out from the others, and how to make digital banking simpler, and globally accessible. <\/p>\n

(Tap or click the headline above to read this story with all of the links <\/strong>to our background as well as external sources.)<\/p>\n

Leading one of the region\u2019s biggest and most rapidly growing digital banking <\/strong>propositions, Mashreq Neo, is Radu Topliceanu (<\/strong>LinkedIn<\/a><\/strong>)<\/strong>, who joined the bank in 2023 and is credited with shaping Mashreq Neo\u2019s strategy and spearheading its expansion beyond the UAE\u2019s borders.<\/p>\n

Launching Mashreq Neo outside of the UAE involved plenty of localization, negotiations <\/strong>with regulators, and exporting advanced tech solutions<\/strong> from the UAE abroad. <\/p>\n

Topliceanu oversaw the <\/strong>launch of Mashreq Neo Egypt<\/a><\/strong> earlier this year<\/strong>. Now, he\u2019s preparing to launch Mashreq Neo in Pakistan, and figuring out how Mashreq Neo can become a global, integrated platform for customers who are banking across several countries. <\/p>\n

We sat down with him to discuss the technicalities of transferring tech and banking <\/strong>propositions across borders, the way AI fits into the future of digital banking<\/strong>, and a lot more. <\/p>\n

The big takeaway?<\/strong> Digital banking in Egypt is still facing some challenges in terms of tech advancements, but the regulations are quickly adapting to make it more accessible.<\/p>\n

Edited excerpts from our conversation:<\/strong><\/p>\n

EnterpriseAM: How\u2019s the launch in Egypt going so far? <\/strong><\/p>\n

Radu: It\u2019s going very well. <\/strong>We launched two acquisition channels: one that is internal and is very well received by the public; and another through a collaboration with e& that\u2019s also going great. <\/p>\n

The process of customer acquisition and onboarding is slightly different in Egypt [than in <\/strong>the UAE] because of the difference in regulations.<\/strong> Customers can download the app and open an account in no time, but in order for us to activate the account, they must visit a physical store to sign a paper.<\/p>\n

We collaborated with Fawry<\/strong> and e& Egypt<\/strong>, to allow customers to close the fulfillment process through their branches. Now, Neo is available across the entire country. Even though we have just 16 branches in Egypt, the customer as of today has 900 places to go and sign their papers. The progression in numbers of customers acquired is great \u2014 we had 25k customers join just through a limited referral campaign we launched, and mns of customers viewed and interacted with our Visa ad campaign featuring Mohamed Salah.<\/p>\n

The Central Bank of Egypt is also promoting financial inclusion through a series of <\/strong>events<\/strong>, so we\u2019re opening our own booth at those events where people can come and be onboarded and activate their accounts on the spot. <\/p>\n

E: What\u2019s in the pipeline for Mashreq Neo in Egypt for the rest of the year? Any new <\/strong>services you plan to introduce? <\/strong><\/p>\n

R: We have a very busy roadmap for the tail-end of the year and for the beginning of next <\/strong>year. <\/strong>We have already started to offer fixed deposits, and we\u2019re planning on launching new savings products and more lending options. <\/p>\n

In terms of the app, we have upgraded it and it is now on the same stack<\/strong> in Egypt and in the UAE.<\/p>\n

E: Are you facing any challenges in terms of transferring the tech from the UAE to Egypt <\/strong>and getting customers onboarded properly? <\/strong><\/p>\n

R: There are slight differences between the UAE and Egypt. <\/strong>First of all, the quality of phones is a bit different and that can cause some glitches when they take a picture of their ID, to give you an example. <\/p>\n

Then there\u2019s the lack of eKYC based on facial recognition<\/strong>, which is something that still has to be developed in Egypt. I know the regulator is working on it and we expect it to be available sooner rather than later. <\/p>\n

E: What else is different in terms of the offering? <\/strong><\/p>\n

R: The UAE is an expat country and there is a lot of need and a lot of journeys being built <\/strong>to offer ways for customers to send money home. In Egypt, it's the other way around.<\/strong> It's very important for people to be able to receive the money in their accounts. And I think here, Neo can play a very strong role in terms of financial inclusion. The money can land in their account extremely fast \u2014 that\u2019s their priority.<\/p>\n

Ultimately, we want to create an integrated view and seamless connectivity between <\/strong>Mashreq across different countries.<\/strong> And again, this should help in supporting the remittances towards Egypt and countries that need it. <\/p>\n

I think that's an interesting direction that we're going to see as we transform into a group<\/strong>.<\/strong> We\u2019re open in Egypt, we are going to open in Pakistan, and we plan to open in GCC countries. Then the customer will expect to have a global view. If I have an account in Mashreq Egypt and another in Mashreq UAE, I would expect to see it in the same app and to be able to seamlessly transfer money between them.<\/p>\n

The good news is because we\u2019re a group, there are solutions we\u2019re building in Pakistan <\/strong>\u2014 where we plan to launch \u2014 which we are going to use for Egypt or even for the UAE<\/strong>, and vice versa. There is cross pollination across countries, which works both ways \u2014 not only exporting solutions from the UAE and applying it in other markets to help boost financial inclusion, but also learning from those other markets. <\/p>\n

E: What was the biggest challenge you\u2019ve had to overcome since joining Mashreq and <\/strong>heading Neo?<\/strong><\/p>\n

My focus has been on increasing client engagement<\/strong>. What most banks do is they cherry pick the best customers, targeting maybe just the top 200k out of 1 mn customers for loans, investments, deposits, ins., etc. What we have done, and it's working very well, is we put together a client engagement team, which looks at the whole customer base and is finding ways to engage the customer based on their profile and their needs. There might be a blue collar worker who doesn't have money to invest, or is not interested in investment \u2014 perhaps for this client, what\u2019s most relevant is remittances.<\/p>\n

We are building very advanced machine learning models<\/strong>, which are helping us analyze and go through our databases, and personalize all this engagement. <\/p>\n

E: You\u2019ve mentioned a lot of investments in AI in earlier chats. Where are you focusing <\/strong>those investments currently?<\/strong><\/p>\n

I think the most obvious area in which genAI is used today is in the chatbot and the <\/strong>customer service center. <\/strong>What I'm seeing in terms of penetration of the chatbot is very encouraging; more and more customers are using the chatbot, and more and more of their requests are resolved end-to-end through the chatbot. It\u2019s improving the efficiency of our operations, but it also helps boost customer satisfaction.<\/p>\n

We also use AI to optimize the funnel<\/strong>, so we\u2019re collecting data from the moment the customer downloads the app until they open an account, and this data is very important for us to understand where friction points are and then to try to sort those out.<\/p>\n","protected":false},"excerpt":{"rendered":"

The bank is planning to roll out more lending and savings products for Egypt<\/p>\n","protected":false},"author":1,"featured_media":654018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7279],"tags":[204,72,183,2373,2073],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-654017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-banking","tag-enterpriseam","tag-fintech","tag-mashreq-bank","tag-spotlight","wpautop","entry"],"acf":{"mongo_id":"ca595c61-0397-4dfb-8ff9-b5b6ebd2dd72","order":"6","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/3\/1182.jpg","photo_position":"above","homepage_title":"","full_issue_title":"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region","related_issue":[654007],"teaser":"The bank is planning to roll out more lending and savings products for Egypt","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/10\/.7fd3acb3-25ab-498a-bc81-40c559a86d7e.mp3"},"yoast_head":"\nWhat\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region\" \/>\n<meta property=\"og:description\" content=\"The bank is planning to roll out more lending and savings products for Egypt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-27T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region\",\"datePublished\":\"2024-10-27T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/\"},\"wordCount\":1265,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1\",\"keywords\":[\"banking\",\"EnterpriseAM\",\"Fintech\",\"Mashreq Bank\",\"SPOTLIGHT\"],\"articleSection\":[\"Spotlight\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/\",\"name\":\"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2024-10-27T00:00:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/","og_locale":"en_US","og_type":"article","og_title":"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region","og_description":"The bank is planning to roll out more lending and savings products for Egypt","og_url":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2024-10-27T00:00:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region","datePublished":"2024-10-27T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/"},"wordCount":1265,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1","keywords":["banking","EnterpriseAM","Fintech","Mashreq Bank","SPOTLIGHT"],"articleSection":["Spotlight"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/","url":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/","name":"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1","datePublished":"2024-10-27T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/27\/whats-in-the-pipeline-for-mashreq-neo-more-on-the-successes-and-challenges-of-digital-banking-in-the-region\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"What\u2019s in the pipeline for Mashreq Neo + more on the successes and challenges of digital banking in the region"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/1182.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":660060,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/05\/mohamed-talaat-head-of-retail-banking-at-mashreq-egypt\/","url_meta":{"origin":654017,"position":0},"title":"Mohamed Talaat, head of retail banking at Mashreq Egypt","author":"enterpriseam admin","date":"5 February 2025","format":false,"excerpt":"We\u2019re preparing to roll out Mashreq Neo and e& Mashreq Neo credit cards this month","rel":"","context":"In "Coffee With"","block_context":{"text":"Coffee With","link":"https:\/\/enterpriseam.com\/egypt\/category\/agreements-and-mous-totalling-eur-67-7-bn-inked-at-egypt-eu-investment-conference\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/495.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":661435,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/27\/mashreq-bank-to-launch-its-corporate-banking-platform-mashreq-neo-corp-in-egypt\/","url_meta":{"origin":654017,"position":1},"title":"Mashreq Bank to launch its corporate banking platform Mashreq Neo Corp in Egypt","author":"enterpriseam admin","date":"27 February 2025","format":false,"excerpt":"The lender launched Mashreq Neo Corp in Qatar, Kuwait, and Bahrain last year","rel":"","context":"In "Banking"","block_context":{"text":"Banking","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/banking\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2647.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":619163,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/04\/28\/mashreqs-net-income-after-tax-rose-by-25-in-1q2024\/","url_meta":{"origin":654017,"position":2},"title":"Mashreq\u2019s net income after tax rose by 25% in 1Q2024","author":"enterpriseam admin","date":"28 April 2024","format":false,"excerpt":"Driving the growth were low risk-costs, strong client margins, and a global high-interest rate environment.","rel":"","context":"In "EARNINGS WATCH"","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/1\/891.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":661635,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/03\/making-it-a-chat-with-mashreq-group-ceo-ahmed-abdelaal\/","url_meta":{"origin":654017,"position":3},"title":"Making It: A chat with Mashreq Group CEO Ahmed Abdelaal","author":"enterpriseam admin","date":"3 March 2025","format":false,"excerpt":"We recently sat down with Ahmed to speak at length about how he and his team see the road ahead","rel":"","context":"In "Spotlight"","block_context":{"text":"Spotlight","link":"https:\/\/enterpriseam.com\/egypt\/category\/explainers\/spotlight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/121.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":692449,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/04\/08\/mashreq-launches-non-resident-accounts-for-egyptians-in-the-uae-with-quick-remit-rail\/","url_meta":{"origin":654017,"position":4},"title":"Mashreq launches non-resident accounts for Egyptians in the UAE, with quick-remit rail","author":"enterpriseam admin","date":"8 April 2026","format":false,"excerpt":"The Central Bank of Egypt has allowed Mashreq to use its KYC protocols in the UAE for non-resident accounts","rel":"","context":"In "Banking"","block_context":{"text":"Banking","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/banking\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":607340,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/10\/02\/whats-a-bank-anyway\/","url_meta":{"origin":654017,"position":5},"title":"What\u2019s a bank, anyway?","author":"enterpriseam admin","date":"2 October 2023","format":false,"excerpt":"Whether you call them digital banks, challenger banks or neobanks, this much is clear: The flavor of the decade in global banking is coming to Egypt in early 2024. That\u2019s when most of us expect the first homegrown digital bank to open its (virtual) doors. Digital banks are all about\u2026","rel":"","context":"In "ENTERPRISE FINANCE FORUM"","block_context":{"text":"ENTERPRISE FINANCE FORUM","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-finance-forum\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/10\/75.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/654017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=654017"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/654017\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/654007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/654018"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=654017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=654017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=654017"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=654017"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=654017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}