{"id":652653,"date":"2017-01-16T04:03:09","date_gmt":"2017-01-16T04:03:09","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/"},"modified":"2017-01-16T04:03:09","modified_gmt":"2017-01-16T04:03:09","slug":"ad-agencies-tv-channels-set-guidelines-for-advertising-content","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/","title":{"rendered":"Ad agencies, TV channels set guidelines for advertising content"},"content":{"rendered":"<p><strong>Wait, is it 2012? Did we just wake up in Morsi-land? <\/strong>A bunch of TV channels (including ONTV and CBC) and a number of media buyers (including Promomedia and MediaLine) have sat down to work together an \u201cpurify\u201d the airwaves of \u201charmful\u201d ad content, <a href=\"http:\/\/www.alborsanews.com\/2017\/01\/15\/%D9%85%D8%AD%D9%85%D8%AF-%D8%A7%D9%84%D8%A3%D9%85%D9%8A%D9%86-%D9%83%D9%88%D9%86%D8%B3%D9%8A%D8%B1%D8%AA%D9%8A%D9%88%D9%85-%D8%A5%D8%B9%D9%84%D8%A7%D9%86%D9%89-%D9%8A%D8%AA%D9%81%D9%82-%D9%85\/\">Al Borsa<\/a>. Whether that sentiment is real or this is a sign that a cartel is being built: There are no words.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wait, is it 2012? Did we just wake up in Morsi-land? A bunch of TV channels (including ONTV and CBC) and a number of media buyers (including Promomedia and MediaLine) have sat down to work together an \u201cpurify\u201d the airwaves of \u201charmful\u201d ad content, Al Borsa. Whether that sentiment is real or this is a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[72,2380],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-652653","post","type-post","status-publish","format-standard","hentry","category-speed-round","tag-enterpriseam","tag-speed-round","wpautop","entry"],"acf":{"mongo_id":"8687b995-e18e-4f34-8932-ffbbe163e6f9","order":"0","is_powered_by":true,"section_story_id":"4329a630-ceb1-46cf-8741-1851b8145140","story_type":"1","photo_url":"","photo_position":"above","related_issue":[652636],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ad agencies, TV channels set guidelines for advertising content - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad agencies, TV channels set guidelines for advertising content\" \/>\n<meta property=\"og:description\" content=\"Wait, is it 2012? 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Whether that sentiment is real or this is a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-16T04:03:09+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Ad agencies, TV channels set guidelines for advertising content\",\"datePublished\":\"2017-01-16T04:03:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/\"},\"wordCount\":74,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"EnterpriseAM\",\"SPEED ROUND\"],\"articleSection\":[\"Speed Round\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/\",\"name\":\"Ad agencies, TV channels set guidelines for advertising content - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2017-01-16T04:03:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad agencies, TV channels set guidelines for advertising content\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ad agencies, TV channels set guidelines for advertising content - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/16\/ad-agencies-tv-channels-set-guidelines-for-advertising-content\/","og_locale":"en_US","og_type":"article","og_title":"Ad agencies, TV channels set guidelines for advertising content","og_description":"Wait, is it 2012? 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The EMPC said in a statement carried\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":569430,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/02\/24\/security-forces-arrest-two-individuals-for-operating-unlicensed-satellite-channels-in-egypt\/","url_meta":{"origin":652653,"position":1},"title":"Security forces arrest two individuals for operating unlicensed satellite channels in Egypt","author":"enterpriseam admin","date":"24 February 2020","format":false,"excerpt":"Security forces arrested yesterday two individuals accused of operating two unlicensed satellite channels, the Interior Ministry said. According to the ministry, the individuals were found in possession of banned books on the Ikhwan. They are being charged with violating the Investment Act, disseminating content and using broadcasting programming without the\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":627199,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/07\/25\/egyptian-tv-channels-begin-airing-ads-warning-against-rumors-false-news\/","url_meta":{"origin":652653,"position":2},"title":"Egyptian TV channels begin airing ads warning against rumors, false news","author":"enterpriseam admin","date":"25 July 2018","format":false,"excerpt":"Egyptian state-owned and private television channels have begun airing ads warning against rumors and false news. Several of the ads refer to specific \u201cfake stories\u201d that have been circulating and provide the real story behind the rumors. 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EMPC had decided earlier this month to cut off services provided to the network, including electricity, due to EGP 20 mn\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":602782,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/04\/07\/egyptian-media-group-acquires-dmc-owner-d-media\/","url_meta":{"origin":652653,"position":5},"title":"Egyptian Media Group acquires DMC owner D Media","author":"enterpriseam admin","date":"7 April 2019","format":false,"excerpt":"M&A WATCH- Egyptian Media Group has acquired satellite television network D Media, which owns DMC Channels, Al Shorouk reports. EMG CEO Tamer Morsi has been appointed to head D Media. No further details on the transaction were provided. 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