{"id":652565,"date":"2017-01-13T08:39:15","date_gmt":"2017-01-13T08:39:15","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/13\/how-to-form-habits-that-stick-according-to-a-stanford-university-psychologist\/"},"modified":"2017-01-13T08:39:15","modified_gmt":"2017-01-13T08:39:15","slug":"how-to-form-habits-that-stick-according-to-a-stanford-university-psychologist","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/13\/how-to-form-habits-that-stick-according-to-a-stanford-university-psychologist\/","title":{"rendered":"How to form habits that stick, according to a Stanford University psychologist"},"content":{"rendered":"

How did big tech companies like Facebook, Google, and Twitter get us to use their products as automatic habits?<\/strong> This concept, known as captology (the study of \u201ccomputers as persuasive technology,\u201d or CAPT), is the area of expertise of Stanford University psychologist B.J. Fogg, who has been studying behavior change for more than two decades. Based on his findings in captology, Fogg says there are three main steps on the path to forming a new lifelong habit<\/strong>: Identifying your specific desired outcome, identify the easy-win behaviors or small adjustments that are easy to achieve, and finding a behavior that you already do regularly to which to attach your desired new behavior \u2014 setting up a Pavlovian conditioning situation of sorts. \u201c\u2018After I finish brushing my teeth, I will floss one tooth,\u2019\u201d Fogg demonstrates in a program he has developed to help people achieve commonly held goals. \u201cYou can see where this is going. [Fogg\u2019s program] works by designing out the need to feel highly motivated to get a task done. Motivational levels come and go with the wind, but flossing a single tooth is achievable no matter the emotional weather. Besides, most days you\u2019ll find yourself flossing a few other teeth because - well, why not?\u201d<\/p>\n

Alternatively, you can read psychologist Elizabeth Lombardo\u2019s recommendations<\/a> of five ways to achieve the sustainable kind of change in your habits that won\u2019t have you abandoning your new year\u2019s resolutions before February rolls around.<\/p>\n","protected":false},"excerpt":{"rendered":"

How did big tech companies like Facebook, Google, and Twitter get us to use their products as automatic habits? This concept, known as captology (the study of \u201ccomputers as persuasive technology,\u201d or CAPT), is the area of expertise of Stanford University psychologist B.J. Fogg, who has been studying behavior change for more than two decades. 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