{"id":650728,"date":"2017-03-30T03:55:15","date_gmt":"2017-03-30T03:55:15","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/"},"modified":"2017-03-30T03:55:15","modified_gmt":"2017-03-30T03:55:15","slug":"ai-is-bringing-back-the-dead","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/","title":{"rendered":"AI is bringing back the dead"},"content":{"rendered":"

<\/a> AI is bringing back the dead:<\/strong> In the Black Mirror episode \u201cBe Right Back,\u201d a grieving widow uses an AI service, which imitates her dead husband\u2019s digital footprint to allow her to converse with an AI version of him. CNN Money has found an AI startup which has managed to do just that (watch<\/a>, runtime: 22:46). Eugenia Kuyda developed an AI algorithm to map her best friend Roman\u2019s digital footprint and create a bot of Roman which would converse with her as if he was alive. She found herself carrying a conversation with her dead friend for a half hour.<\/strong> Her startup is part of a wave of companies looking to create digital immortality and challenge the very concept of death. We do not see ourselves as Luddites, but needless to say, the Black Mirror episode does not end well.<\/p>\n","protected":false},"excerpt":{"rendered":"

AI is bringing back the dead: In the Black Mirror episode \u201cBe Right Back,\u201d a grieving widow uses an AI service, which imitates her dead husband\u2019s digital footprint to allow her to converse with an AI version of him. CNN Money has found an AI startup which has managed to do just that (watch, runtime: […]<\/p>\n","protected":false},"author":1,"featured_media":650729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9004],"tags":[72,2388],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-650728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-watching","tag-enterpriseam","tag-worth-watching","wpautop","entry"],"acf":{"mongo_id":"9383d278-c508-42de-9200-7f4d56b4f7ca","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2017\/3\/193.jpg","photo_position":"above","related_issue":[650703],"teaser":"","voice_url":""},"yoast_head":"\nAI is bringing back the dead - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI is bringing back the dead\" \/>\n<meta property=\"og:description\" content=\"AI is bringing back the dead: In the Black Mirror episode \u201cBe Right Back,\u201d a grieving widow uses an AI service, which imitates her dead husband\u2019s digital footprint to allow her to converse with an AI version of him. CNN Money has found an AI startup which has managed to do just that (watch, runtime: […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-30T03:55:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"AI is bringing back the dead\",\"datePublished\":\"2017-03-30T03:55:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/\"},\"wordCount\":147,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM\",\"worth watching\"],\"articleSection\":[\"Worth watching\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/\",\"name\":\"AI is bringing back the dead - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2017-03-30T03:55:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI is bringing back the dead\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"AI is bringing back the dead - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/","og_locale":"en_US","og_type":"article","og_title":"AI is bringing back the dead","og_description":"AI is bringing back the dead: In the Black Mirror episode \u201cBe Right Back,\u201d a grieving widow uses an AI service, which imitates her dead husband\u2019s digital footprint to allow her to converse with an AI version of him. CNN Money has found an AI startup which has managed to do just that (watch, runtime: […]","og_url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2017-03-30T03:55:15+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"AI is bringing back the dead","datePublished":"2017-03-30T03:55:15+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/"},"wordCount":147,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1","keywords":["EnterpriseAM","worth watching"],"articleSection":["Worth watching"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/","url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/","name":"AI is bringing back the dead - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1","datePublished":"2017-03-30T03:55:15+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/30\/ai-is-bringing-back-the-dead\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"AI is bringing back the dead"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?resize=600%2C400&ssl=1","featured_image_src_square":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?resize=600%2C600&ssl=1","author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ent.news\/2017\/3\/193.jpg?fit=%2C&ssl=1","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":659894,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/03\/the-internet-is-dead-long-live-the-internet\/","url_meta":{"origin":650728,"position":0},"title":"The internet is dead, long live the internet","author":"enterpriseam admin","date":"3 February 2025","format":false,"excerpt":"The Dead Internet Theory claims that most of the content and activity on the internet is generated by AI","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/197.jpeg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":615760,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/02\/22\/can-ai-replace-real-connections\/","url_meta":{"origin":650728,"position":1},"title":"Can AI replace real connections?","author":"enterpriseam admin","date":"22 February 2024","format":false,"excerpt":"The reliance on AI bots for human connections can undermine a person\u2019s ability to trust real people","rel":"","context":"In "Tech"","block_context":{"text":"Tech","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/tech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/2\/2059.jpeg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":574671,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/09\/17\/sawari-ventures-makes-follow-on-investment-in-egyptian-ai-startup-elves\/","url_meta":{"origin":650728,"position":2},"title":"Sawari Ventures makes follow-on investment in Egyptian AI startup Elves","author":"enterpriseam admin","date":"17 September 2020","format":false,"excerpt":"STARTUP WATCH- Sawari Ventures has made a follow-on investment in high-profile AI startup Elves, bringing Elves\u2019 total pre-series A funding to nearly USD 5 mn, according to a statement (pdf). The initial funding round, which has been ongoing for two years, closed in February, \u201cwith additional follow-on in July reflecting\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":619953,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/05\/13\/dead-boy-detectives-brings-the-undead-to-solve-murders-and-crimes\/","url_meta":{"origin":650728,"position":3},"title":"Dead Boy Detectives brings the undead to solve murders and crimes","author":"enterpriseam admin","date":"13 May 2024","format":false,"excerpt":"If you miss watching Supernatural this series is for you","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/5\/187.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":617388,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/20\/ai-has-blurred-the-lines-between-what-is-real-and-what-is-not\/","url_meta":{"origin":650728,"position":4},"title":"AI has blurred the lines between what is real and what is not","author":"enterpriseam admin","date":"20 March 2024","format":false,"excerpt":"? UNDER THE LAMPLIGHT- In Doppelganger: A Trip into the Mirror World Naomi Klein delves into a surreal experience where she finds herself mistakenly identified as another public figure, the controversial conspiracy theorist Naomi Wolf. Through this personal anecdote, Klein explores the phenomenon of mistaken identity in the age of\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":591327,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/03\/boy-meets-girl-boy-and-girl-make-elves\/","url_meta":{"origin":650728,"position":5},"title":"Boy meets girl, boy and girl make Elves","author":"enterpriseam admin","date":"3 December 2019","format":false,"excerpt":"Boy meets girl, boy and girl make Elves: When Abeer El Sisi\u2019s mom told her to stay away from the black-clad rocker type guy at the end of the room during college freshman orientation, we\u2019re sure she didn\u2019t expect that her daughter would one day marry him. Years later, not\u2026","rel":"","context":"In "Worth Listening"","block_context":{"text":"Worth Listening","link":"https:\/\/enterpriseam.com\/egypt\/category\/worth-listening\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/11\/879.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/650728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=650728"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/650728\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/650703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/650729"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=650728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=650728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=650728"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=650728"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=650728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}