{"id":649587,"date":"2017-03-03T08:10:07","date_gmt":"2017-03-03T08:10:07","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/03\/when-the-walkman-was-a-disruptive-technology\/"},"modified":"2017-03-03T08:10:07","modified_gmt":"2017-03-03T08:10:07","slug":"when-the-walkman-was-a-disruptive-technology","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/03\/when-the-walkman-was-a-disruptive-technology\/","title":{"rendered":"When the Walkman was a disruptive technology"},"content":{"rendered":"

When music first became portable:<\/strong> Remember how it felt the first time you had a personalized soundtrack to the views you came across every day? Or the thrill of being gifted an amazing mixtape? Sony\u2019s Walkman revolutionized how the world listens to music. \u201cThe 1980s could well have been the Walkman decade \u2026 Its launch coincided with the birth of the aerobics craze, and millions used the Walkman to make their workouts more entertaining,\u201d <\/strong>wrote Meaghan Haire for Time<\/a> in 2009.<\/p>\n

The story of the Walkman:<\/strong> Kozo Ohsone, general manager of the tape recorder division, based the first prototype on Sony\u2019s Pressman<\/a>, a portable cassette recorder mainly targeting journos. Sony went on to release the first portable cassette tape player \u2014 the blue and silver Walkman TPS-L2 \u2014 on 1 July 1979 for USD 150, according to The Verge<\/a>\u2019s Carl Franzen. It weighed 14 ounces and had two headphone jacks for shared listening. 200 mn Walkman cassette players were sold until Sony decided to retire the cassette player from the market in 2010, The Telegraph<\/a> reported. Of course there were other Walkman forms: CD, Mini-Disc, MP3. But, you know, \u2018Walkman\u2019 means \u2018cassette\u2019.<\/p>\n

The inventor: <\/strong>The Walkman inventor, Andreas Pavel, had called it the \u201cstereobelt,\u201d \u201cwhich he saw more as a means to \"add a soundtrack to real life\" than an item to be mass marketed,\u201d wrote Larry Rohter for The New York Times<\/a> back in 2005. Pavel speaks about the first time he made it work, with his girlfriend in Switzerland in February 1972, and it\u2019s magical. \"I was in the woods in St. Moritz, in the mountains,\" <\/strong>he told the NYT. \"The snow was falling down. I pressed the button, and suddenly we were floating. <\/strong>It was an incredible feeling, to realize that I now had the means to multiply the aesthetic potential of any situation.\"<\/p>\n

Jumping back to the now: <\/strong>Did you know you could still buy a Walkman? There are new releases, just a digital music player really, by Sony<\/a>, from USD 65 for to a gold-plated USD 3,200 Walkman. Then there is the \u2018Vintage\u2019 Walkman \u2014 we\u2019re not sure how far exactly Vintage goes back \u2014 on eBay<\/a> ranging from USD 1.06 to USD 1,800<\/a> for, uhm, collectors.<\/p>\n

Want to feel old? <\/strong>Check out this video<\/strong><\/a>, <\/strong>which went viral years ago. Watch as (lazy, <\/strong>unappreciative) kids were baffled by this strange device<\/strong> and express disbelief at the painstaking act of fast-forwarding your way through to the next song (runtime 7:22). Wait for the \u201cOh, my grandpa used to have this!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

When music first became portable: Remember how it felt the first time you had a personalized soundtrack to the views you came across every day? Or the thrill of being gifted an amazing mixtape? Sony\u2019s Walkman revolutionized how the world listens to music. \u201cThe 1980s could well have been the Walkman decade \u2026 Its launch […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12032],"tags":[72,12031],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-649587","post","type-post","status-publish","format-standard","hentry","category-tech-in-the-80s","tag-enterpriseam","tag-tech-in-the-80s","wpautop","entry"],"acf":{"mongo_id":"96158ca0-c8c8-46ae-bc23-708bbcf70726","order":"0","is_powered_by":true,"section_story_id":"35da683b-41cf-4c27-a795-b030f35561ca","story_type":"1","photo_url":"","photo_position":"above","related_issue":[649560],"teaser":"","voice_url":""},"yoast_head":"\nWhen the Walkman was a disruptive technology - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/03\/03\/when-the-walkman-was-a-disruptive-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When the Walkman was a disruptive technology\" \/>\n<meta property=\"og:description\" content=\"When music first became portable: Remember how it felt the first time you had a personalized soundtrack to the views you came across every day? 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