{"id":649415,"date":"2024-10-09T00:00:00","date_gmt":"2024-10-09T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/09\/empowering-digital-marketers-auc-school-of-business-executive-education-and-digital-marketing-institutes-established-certificate-program\/"},"modified":"2024-10-09T00:00:00","modified_gmt":"2024-10-09T00:00:00","slug":"empowering-digital-marketers-auc-school-of-business-executive-education-and-digital-marketing-institutes-established-certificate-program","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/10\/09\/empowering-digital-marketers-auc-school-of-business-executive-education-and-digital-marketing-institutes-established-certificate-program\/","title":{"rendered":"Empowering digital marketers: AUC School of Business Executive Education and Digital Marketing Institute's established certificate program"},"content":{"rendered":"

Kicking off in March 2022, the AUC School of Business and Digital Marketing Institute's <\/strong>certificate <\/strong>program <\/strong>has become a cornerstone for professional development in the region. <\/strong>With nine successful rounds and two on-going cohorts the program continues to equip professionals with the essential skills and knowledge needed to excel in today\u2019s dynamic digital landscape. Regular intakes throughout the year ensure that the learning opportunities remain accessible to everyone.<\/p>\n

AUC School of Business is teaming up with the Digital Marketing Institute (DMI), Ireland<\/strong>, a global leader in digital marketing education, reaching over 80 countries and training more than 300k trained professionals. According to a recent survey, 95% of partner students believe that DMI certification has increased the appeal of their degrees. The certificate program is fully accredited by DMI, following an extensive curriculum designed for relevance and rigor. <\/p>\n

Spanning 7-8 months, the digital marketing certificate covers an extensive array of topics<\/strong>, including digital marketing strategy, search engine optimization, social media marketing, content creation, and data analytics. Participants gain valuable insights from experienced instructors who seamlessly blend cutting-edge theories with real-world scenarios and hands-on exercises.<\/p>\n

The program has seen participation from AUC School of Business's own full-time marketing faculty<\/strong>, ensuring that the latest digital marketing insights are integrated into their teaching. This has drawn in over 280 professionals spanning multiple sectors including banking, pharmaceuticals, startups, agencies, multinationals to conglomerates, highlighting its wide appeal and effectiveness.<\/p>\n

Amira Metwally, Manager of Marketing Programs at AUC School of Business Executive Education, notes the unique aspects of the program<\/strong>, \u201cIt fills a market gap by merging strategic and tactical learning with both local and international insights, and incorporates simulations for a seamless learning journey.\u201d This is particularly evident in the program's capstone project, which involves real e-commerce platforms, allowing participants to present their strategic solutions to a panel of industry experts from the instructors at Executive Education.<\/p>\n

As the program continues to evolve and adapt to meet the latest market demands<\/strong>, aspiring digital marketing leaders are invited to explore this opportunity. By visiting the AUC School of Business website, prospective participants can find all the information needed to join this transformative program, designed to develop the business leaders and change agents of tomorrow.<\/p>\n

Digital Marketing Certificate | AUC School of Business (aucegypt.edu)<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Kicking off in March 2022, the AUC School of Business and Digital Marketing Institute's certificate program has become a cornerstone for professional development in the region. With nine successful rounds and two on-going cohorts the program continues to equip professionals with the essential skills and knowledge needed to excel in today\u2019s dynamic digital landscape. Regular […]<\/p>\n","protected":false},"author":1,"featured_media":649416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7422],"tags":[7421,169,72],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-649415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-message-from-auc-school-of-business-executive-education","tag-a-message-from-auc-school-of-business-executive-education","tag-auc","tag-enterpriseam","wpautop","entry"],"acf":{"mongo_id":"f2055311-0ad8-4974-b2b5-a1d5e6eda7ef","order":"7","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/ads\/imgs\/310.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[649403],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/10\/.d905e34e-af2e-40eb-b166-36e18c547612.mp3"},"yoast_head":"\nEmpowering digital marketers: AUC School of Business Executive Education and Digital Marketing Institute's established certificate program - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/10\/09\/empowering-digital-marketers-auc-school-of-business-executive-education-and-digital-marketing-institutes-established-certificate-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empowering digital marketers: AUC School of Business Executive Education and Digital Marketing Institute's established certificate program\" \/>\n<meta property=\"og:description\" content=\"Kicking off in March 2022, the AUC School of Business and Digital Marketing Institute's certificate program has become a cornerstone for professional development in the region. 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As organizations grow, this gap becomes more visible and more costly.McKinsey research is unambiguous on this\u2026","rel":"","context":"In "A MESSAGE FROM AUC ONSI SAWIRIS SCHOOL OF BUSINESS EXECUTIVE EDUCATION"","block_context":{"text":"A MESSAGE FROM AUC ONSI SAWIRIS SCHOOL OF BUSINESS EXECUTIVE EDUCATION","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-auc-onsi-sawiris-school-of-business-executive-education\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2026\/5\/401.jpeg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":703618,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/19\/supply-chain-leaders-the-next-disruption-wont-wait-for-your-team-to-catch-up\/","url_meta":{"origin":649415,"position":2},"title":"Supply chain leaders: the next disruption won\u2019t wait for your team to catch up","author":"enterpriseam admin","date":"19 May 2026","format":false,"excerpt":"Egypt\u2019s manufacturers and trading companies have spent the past decade building leaner, more connected supply chains. 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Pandemic shutdowns, pressure on key maritime routes such as the Strait\u2026","rel":"","context":"In "A MESSAGE FROM AUC ONSI SAWIRIS SCHOOL OF BUSINESS EXECUTIVE EDUCATION"","block_context":{"text":"A MESSAGE FROM AUC ONSI SAWIRIS SCHOOL OF BUSINESS EXECUTIVE EDUCATION","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-auc-onsi-sawiris-school-of-business-executive-education\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/704330.jpeg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":659148,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/22\/enhancing-marketing-excellence-a-strategic-partnership-between-auc-onsi-sawiris-school-of-business-executive-education-and-amico-group\/","url_meta":{"origin":649415,"position":3},"title":"Enhancing marketing excellence: A strategic partnership between AUC Onsi Sawiris School of Business Executive Education and AMICO Group","author":"enterpriseam admin","date":"22 January 2025","format":false,"excerpt":"The AUC Onsi Sawiris School of Business Executive Education (ExecEd) has partnered with AMICO Group to deliver innovative educational solutions that empower healthcare professionals to navigate the complexities of the industry.Since its founding in Saudi Arabia in 1984, AMICO Group has established itself as a leader in healthcare, driving continuous\u2026","rel":"","context":"In "A MESSAGE FROM AUC\u2019S ONSI SAWIRIS SCHOOL OF BUSINESS EXECUTIVE EDUCATION"","block_context":{"text":"A MESSAGE FROM AUC\u2019S ONSI SAWIRIS SCHOOL OF BUSINESS EXECUTIVE EDUCATION","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-aucs-onsi-sawiris-school-of-business-executive-education\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1375.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":636335,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/07\/30\/strategic-partnership-between-execed-and-ezz-steel-celebrates-two-decades-of-success\/","url_meta":{"origin":649415,"position":4},"title":"Strategic partnership between ExecEd and Ezz Steel celebrates two decades of success","author":"enterpriseam admin","date":"30 July 2024","format":false,"excerpt":"For over 20 years, the partnership between Ezz Steel and AUC School of Business Executive Education (ExecEd) has set a benchmark in refining management practices. Since its start in July 2003, the partnership has continually evolved to meet the dynamic needs of Ezz Steel\u2019s leadership team across its four subsidiaries.Originally\u2026","rel":"","context":"In "A MESSAGE FROM AUC SCHOOL OF BUSINESS EXECUTIVE EDUCATION"","block_context":{"text":"A MESSAGE FROM AUC SCHOOL OF BUSINESS EXECUTIVE EDUCATION","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-auc-school-of-business-executive-education\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/7\/2385.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":705375,"url":"https:\/\/enterpriseam.com\/egypt\/2026\/05\/25\/healthcare-management-in-the-region-from-heroic-effort-to-reliable-systems\/","url_meta":{"origin":649415,"position":5},"title":"Healthcare management in the region: From heroic effort to reliable systems","author":"enterpriseam admin","date":"25 May 2026","format":false,"excerpt":"Healthcare leadership across Egypt and the region is moving from heroic, personality-driven models toward system-led management. For years, hospitals have relied on individuals who carry out operations, solve problems in real time, and compensate for structural gaps. This approach works until it doesn\u2019t. 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