{"id":648628,"date":"2017-04-07T08:33:08","date_gmt":"2017-04-07T08:33:08","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/how-to-kick-your-um-habit-to-the-curb\/"},"modified":"2017-04-07T08:33:08","modified_gmt":"2017-04-07T08:33:08","slug":"how-to-kick-your-um-habit-to-the-curb","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/how-to-kick-your-um-habit-to-the-curb\/","title":{"rendered":"How to kick your \u201cum\u201d habit to the curb"},"content":{"rendered":"<p><strong>How to kick your \u201cum\u201d habit to the curb:<\/strong> Verbal fillers like \u201cum,\u201d \u201cah,\u201d or \u201cso\u201d are common in both our everyday vernacular and in high-stakes situations like job interviews or public speeches. We tend to stay away from allowing ourselves to take a (silent) moment to gather our thoughts for fear of appearing ill-prepared or just downright dumb. \u201cIn some cases, the phrases are used to signal that you are about to say something and that the person listening should not interrupt, or that you are going to say something you want to emphasize,\u201d linguistics expert Emily Tucker Prud\u2019hommeaux tells <a href=\"https:\/\/www.nytimes.com\/2017\/02\/24\/us\/verbal-ticks-like-um.html?rref=collection%2Fsectioncollection%2Fhealth&_r=1\">The New York Times<\/a>\u2019 Christopher Mele. It\u2019s not quite fair to point the finger of blame solely at people under 30 whose speech is littered with \u201clike\u201d \u2014 <strong>people of all ages tend to use different fillers as verbal crutches.<\/strong> While there is a bit of a research gap on the fillers used by certain demographics, anecdotal evidence suggests that \u201c\u2018like\u2019 is used heavily by the younger generation, \u2018so\u2019 by those in their 30s and \u2018uptick\u2019 or \u2018upspeak\u2019 \u2014 ending a declarative sentence in such a way that it sounds like a question \u2014 by women in their 20s and 30s.\u201d<\/p>\n<p><strong>So how can you stop using them? <\/strong>As with most other habits, the first step is realizing that this habit actually exists. One communications expert recommends recording yourself speaking and listening to the recording later on. She says that, by assessing your verbal behavior later on \u2014 when the immediate pressure of getting your point across succinctly is no longer there \u2014 you will be able to identify which habits you have adopted and just how annoying they actually are. From there, your awareness of the issue will likely translate into greater prudence and selectivity in your speech.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to kick your \u201cum\u201d habit to the curb: Verbal fillers like \u201cum,\u201d \u201cah,\u201d or \u201cso\u201d are common in both our everyday vernacular and in high-stakes situations like job interviews or public speeches. We tend to stay away from allowing ourselves to take a (silent) moment to gather our thoughts for fear of appearing ill-prepared [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[12012],"tags":[72,2380,12011,12010],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-648628","post","type-post","status-publish","format-standard","hentry","category-speed-round-the-weekend-edition","tag-enterpriseam","tag-speed-round","tag-speed-round-the-weekend-edition","tag-the-weekend-edition","wpautop","entry"],"acf":{"mongo_id":"7d251e92-d4d5-4932-8953-0e7cc1dce93f","order":"0","is_powered_by":true,"section_story_id":"894e12bc-8a48-47ab-88a0-b60c5943a97b","story_type":"1","photo_url":"","photo_position":"above","related_issue":[648605],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to kick your \u201cum\u201d habit to the curb - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/04\/07\/how-to-kick-your-um-habit-to-the-curb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to kick your \u201cum\u201d habit to the curb\" \/>\n<meta property=\"og:description\" content=\"How to kick your \u201cum\u201d habit to the curb: Verbal fillers like \u201cum,\u201d \u201cah,\u201d or \u201cso\u201d are common in both our everyday vernacular and in high-stakes situations like job interviews or public speeches. 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