{"id":647195,"date":"2017-05-04T03:54:19","date_gmt":"2017-05-04T03:54:19","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/"},"modified":"2017-05-04T03:54:19","modified_gmt":"2017-05-04T03:54:19","slug":"kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/","title":{"rendered":"Kenya will be EFG Hermes\u2019 next expansion market under frontier push"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-09\"><\/a> <strong>Kenya will be EFG Hermes\u2019 next expansion market under a frontier push<\/strong> that has already seen it acquire a Pakistani brokerage. The firm will receive a securities brokerage license in Kenya in the \u201cvery near term,\u201d <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2017-05-03\/efg-hermes-readies-kenyan-entry-as-regulators-back-license-bid\">Bloomberg quotes<\/a> Kenyan Capital Markets Authority CEO Paul Muthaura as saying. Ali Khalpey, <a href=\"https:\/\/enterprise.press\/stories\/2017\/01\/04\/efg-accelerates-expansion-of-frontier-markets-drive-appoints-khalpey-to-head-division\/\">a co-founder of Exotix Africa<\/a> who is now CEO at EFG Hermes Frontier, adds that in Kenya, \u201cThe first step is a brokerage license and as we establish our presence on the ground we will expand into investment banking,\u201d Khalpey said. \u201cWe are talking to people about recruitment, but we will wait for the license to become active. We are looking at a 10 to 15 person office. We would love to grow that as we add new products.\u201d <strong>EFG is also looking at Nigeria<\/strong> (that\u2019s more of a 2018 thing, Khalpey suggests, given economic conditions) and \u201c<strong>Bangladesh and Vietnam<\/strong> look extremely interesting to us.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kenya will be EFG Hermes\u2019 next expansion market under a frontier push that has already seen it acquire a Pakistani brokerage. The firm will receive a securities brokerage license in Kenya in the \u201cvery near term,\u201d Bloomberg quotes Kenyan Capital Markets Authority CEO Paul Muthaura as saying. Ali Khalpey, a co-founder of Exotix Africa who [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[72,2380],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-647195","post","type-post","status-publish","format-standard","hentry","category-speed-round","tag-enterpriseam","tag-speed-round","wpautop","entry"],"acf":{"mongo_id":"2618e500-b407-4be0-a40a-87723c6fb522","order":"0","is_powered_by":true,"section_story_id":"b6c89d04-f25b-43ad-941e-e2d610251c7c","story_type":"1","photo_url":"","photo_position":"above","related_issue":[647178],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kenya will be EFG Hermes\u2019 next expansion market under frontier push - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenya will be EFG Hermes\u2019 next expansion market under frontier push\" \/>\n<meta property=\"og:description\" content=\"Kenya will be EFG Hermes\u2019 next expansion market under a frontier push that has already seen it acquire a Pakistani brokerage. The firm will receive a securities brokerage license in Kenya in the \u201cvery near term,\u201d Bloomberg quotes Kenyan Capital Markets Authority CEO Paul Muthaura as saying. Ali Khalpey, a co-founder of Exotix Africa who [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-04T03:54:19+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Kenya will be EFG Hermes\u2019 next expansion market under frontier push\",\"datePublished\":\"2017-05-04T03:54:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/\"},\"wordCount\":163,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"EnterpriseAM\",\"SPEED ROUND\"],\"articleSection\":[\"Speed Round\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/\",\"name\":\"Kenya will be EFG Hermes\u2019 next expansion market under frontier push - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2017-05-04T03:54:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kenya will be EFG Hermes\u2019 next expansion market under frontier push\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kenya will be EFG Hermes\u2019 next expansion market under frontier push - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/","og_locale":"en_US","og_type":"article","og_title":"Kenya will be EFG Hermes\u2019 next expansion market under frontier push","og_description":"Kenya will be EFG Hermes\u2019 next expansion market under a frontier push that has already seen it acquire a Pakistani brokerage. The firm will receive a securities brokerage license in Kenya in the \u201cvery near term,\u201d Bloomberg quotes Kenyan Capital Markets Authority CEO Paul Muthaura as saying. Ali Khalpey, a co-founder of Exotix Africa who [&hellip;]","og_url":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2017-05-04T03:54:19+00:00","author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Kenya will be EFG Hermes\u2019 next expansion market under frontier push","datePublished":"2017-05-04T03:54:19+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/"},"wordCount":163,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"keywords":["EnterpriseAM","SPEED ROUND"],"articleSection":["Speed Round"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/","url":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/","name":"Kenya will be EFG Hermes\u2019 next expansion market under frontier push - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"datePublished":"2017-05-04T03:54:19+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/04\/kenya-will-be-efg-hermes-next-expansion-market-under-frontier-push\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Kenya will be EFG Hermes\u2019 next expansion market under frontier push"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":566645,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/05\/efg-hermes-kenya-rolls-out-online-trading-platform-on-nairobi-stock-exchange\/","url_meta":{"origin":647195,"position":0},"title":"EFG Hermes Kenya rolls out online trading platform on Nairobi Stock Exchange","author":"enterpriseam admin","date":"5 July 2021","format":false,"excerpt":"EFG Hermes Kenya has launched today its online trading platform EFG Hermes One on the Nairobi Securities Exchange (NSE), the leading frontier and emerging markets investment bank said today (pdf). The platform allows NSE retail investors to track stock prices in real time, place, track, review, edit, and cancel orders,\u2026","rel":"","context":"In &quot;SPEED ROUND: CAPITAL MARKETS&quot;","block_context":{"text":"SPEED ROUND: CAPITAL MARKETS","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-capital-markets\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/7\/324.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":646374,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/13\/efg-hermes-looking-to-enter-nigeria-through-acquisition\/","url_meta":{"origin":647195,"position":1},"title":"EFG Hermes looking to enter Nigeria through acquisition","author":"enterpriseam admin","date":"13 June 2017","format":false,"excerpt":"BROKERAGE WATCH- EFG Hermes is looking to expand into Nigeria through an acquisition, Ali Khalpey, CEO of EFG Hermes' Frontier market unit, told Reuters. Khalpey added that EFG Hermes also expects to get regulatory approval to start a brokerage business in Kenya this year as part of a big push\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":559403,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/01\/20\/efg-was-busy-last-year\/","url_meta":{"origin":647195,"position":2},"title":"EFG was busy last year","author":"enterpriseam admin","date":"20 January 2021","format":false,"excerpt":"EFG Hermes topped brokerage league tables in Egypt, Dubai, Kenya and Kuwait in 2020, according to a press release (pdf). EFG topped the EGX\u2019s brokerage league tables all year to capture 36.4% market share, while the investment bank boasted market shares of 32.5% in the Dubai Financial Market and 58.3%\u2026","rel":"","context":"In &quot;Finance&quot;","block_context":{"text":"Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/1\/246.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":621398,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/11\/07\/efg-hermes-to-obtain-license-in-nigeria-as-early-as-next-week\/","url_meta":{"origin":647195,"position":3},"title":"EFG Hermes to obtain license in Nigeria as early as next week","author":"enterpriseam admin","date":"7 November 2018","format":false,"excerpt":"EFG Hermes could land Nigerian investment banking license by early next week: EFG Hermes frontier unit chief Ali Khalpey told Bloomberg that the investment bank is now waiting for regulatory approval and plans to hire five people in Lagos this year. EFG Hermes had announced in July that it had\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":652240,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/04\/efg-accelerates-expansion-of-frontier-markets-drive-appoints-khalpey-to-head-division\/","url_meta":{"origin":647195,"position":4},"title":"EFG accelerates expansion of frontier markets drive, appoints Khalpey to head division","author":"enterpriseam admin","date":"4 January 2017","format":false,"excerpt":"In frontier market push, EFG Hermes taps Exotix Africa co-founder Khalpey to lead EFG Hermes Frontier. EFG Hermes appointed Ali Khalpey to head EFG Hermes Frontier. Khalpey co-founded Exotix Africa LLP and has experience with Blackrock, Investec, and Renaissance Capital. His appointment comes as EFG looks to accelerate its drive\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":645521,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/24\/efg-hermes-gets-brokerage-license-in-kenya\/","url_meta":{"origin":647195,"position":5},"title":"EFG Hermes gets brokerage license in Kenya","author":"enterpriseam admin","date":"24 July 2017","format":false,"excerpt":"In other news from the finance industry, EFG Hermes has moved into Kenya. Subsidiary EFG Hermes Kenya announced it obtained a license to provide brokerage services on the Kenyan exchange, according to a bourse statement. The investment bank says the move comes as part of its expansion in frontier markets.","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/647195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=647195"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/647195\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/647178"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=647195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=647195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=647195"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=647195"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=647195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}