{"id":646563,"date":"2017-06-18T04:09:45","date_gmt":"2017-06-18T04:09:45","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/"},"modified":"2017-06-18T04:09:45","modified_gmt":"2017-06-18T04:09:45","slug":"tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/","title":{"rendered":"Tourism Promotion Authority issues new guidelines for promotion campaigns"},"content":{"rendered":"

The Tourism Promotion Authority (TPA) has laid out new guidelines for tourism promotion campaigns it launches jointly with tour operators, including criteria to measure the success of the campaigns, authority head Hisham El Demery said on Saturday, Al Borsa reports<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Tourism Promotion Authority (TPA) has laid out new guidelines for tourism promotion campaigns it launches jointly with tour operators, including criteria to measure the success of the campaigns, authority head Hisham El Demery said on Saturday, Al Borsa reports.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7377],"tags":[72,238],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-646563","post","type-post","status-publish","format-standard","hentry","category-tourism","tag-enterpriseam","tag-tourism","wpautop","entry"],"acf":{"mongo_id":"96910987-96ef-46b4-8388-9a46b94ec6df","order":"0","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[646528],"teaser":"","voice_url":""},"yoast_head":"\nTourism Promotion Authority issues new guidelines for promotion campaigns - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tourism Promotion Authority issues new guidelines for promotion campaigns\" \/>\n<meta property=\"og:description\" content=\"The Tourism Promotion Authority (TPA) has laid out new guidelines for tourism promotion campaigns it launches jointly with tour operators, including criteria to measure the success of the campaigns, authority head Hisham El Demery said on Saturday, Al Borsa reports.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-18T04:09:45+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Tourism Promotion Authority issues new guidelines for promotion campaigns\",\"datePublished\":\"2017-06-18T04:09:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/\"},\"wordCount\":49,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"EnterpriseAM\",\"tourism\"],\"articleSection\":[\"Tourism\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/\",\"name\":\"Tourism Promotion Authority issues new guidelines for promotion campaigns - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2017-06-18T04:09:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tourism Promotion Authority issues new guidelines for promotion campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tourism Promotion Authority issues new guidelines for promotion campaigns - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Tourism Promotion Authority issues new guidelines for promotion campaigns","og_description":"The Tourism Promotion Authority (TPA) has laid out new guidelines for tourism promotion campaigns it launches jointly with tour operators, including criteria to measure the success of the campaigns, authority head Hisham El Demery said on Saturday, Al Borsa reports.","og_url":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2017-06-18T04:09:45+00:00","author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Tourism Promotion Authority issues new guidelines for promotion campaigns","datePublished":"2017-06-18T04:09:45+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/"},"wordCount":49,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"keywords":["EnterpriseAM","tourism"],"articleSection":["Tourism"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/","url":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/","name":"Tourism Promotion Authority issues new guidelines for promotion campaigns - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"datePublished":"2017-06-18T04:09:45+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/18\/tourism-promotion-authority-issues-new-guidelines-for-promotion-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Tourism Promotion Authority issues new guidelines for promotion campaigns"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":624242,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/03\/tpa-allocates-usd-40-mn-for-tourism-promotion-campaigns-exhibitions\/","url_meta":{"origin":646563,"position":0},"title":"TPA allocates USD 40 mn for tourism promotion campaigns, exhibitions","author":"enterpriseam admin","date":"3 September 2018","format":false,"excerpt":"The Tourism Promotion Authority (TPA) has allocated USD 40 mn for tourism promotion campaigns abroad and for international tourism exhibitions this fiscal year, Al Shorouk reports.","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":648196,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/05\/30\/tda-launches-tourism-promotion-campaigns-in-italy-arab-countries\/","url_meta":{"origin":646563,"position":1},"title":"TDA launches tourism promotion campaigns in Italy, Arab countries","author":"enterpriseam admin","date":"30 May 2017","format":false,"excerpt":"The Tourism Development Authority (TDA) launched yesterday a 3-week tourism promotion campaign in Italy, TDA head Hisham El Demery announced, according to Al Shorouk. El Demery said Italian tourism increased 60% year-on-year during the first four months of 2017, and there are positive indicators these numbers will continue to rise\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":574479,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/09\/10\/tourism-promotion-authority-launching-tender-for-a-new-campaign\/","url_meta":{"origin":646563,"position":2},"title":"Tourism Promotion Authority launching tender for a new campaign","author":"enterpriseam admin","date":"10 September 2020","format":false,"excerpt":"The Tourism Promotion Authority is preparing a tender for a new promotion campaign that it hopes to launch by the end of this year, Ahmed Youssef, head of the Tourism Promotion Authority told the local press. The company awarded the tender will be tasked with creating original promotional content, managing\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":627866,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/06\/13\/tpa-considers-extending-jwt-contract-for-egypts-tourism-promotional-campaigns-abroad\/","url_meta":{"origin":646563,"position":3},"title":"TPA considers extending JWT contract for Egypt\u2019s tourism promotional campaigns abroad","author":"enterpriseam admin","date":"13 June 2018","format":false,"excerpt":"The Tourism Promotion Authority (TPA) might be extending advertising agency JWT\u2019s contract, due to expire this September, TPA head Ahmed Youssef tells Al Shorouk. Tourism Minister Rania Al Mashat said in April that the ministry would issue a tender for PR companies to manage Egypt\u2019s tourism promotional campaigns abroad in\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":603477,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/04\/23\/egypt-to-launch-tourism-promotion-campaigns-in-india-china-latin-america\/","url_meta":{"origin":646563,"position":4},"title":"Egypt to launch tourism promotion campaigns in India, China, Latin America","author":"enterpriseam admin","date":"23 April 2019","format":false,"excerpt":"The Tourism Ministry will kick off its promotional campaign for the winter season with campaigns in India, China, Latin America, and Europe, according to Al Mal. Ramping up tourism campaigns is part of minister Rania Al Mashat\u2019s five- pillar strategy aimed at reforming the sector.","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":573390,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/04\/cabinet-approves-decision-to-appoint-an-executive-to-lead-the-tourism-promotion-authority\/","url_meta":{"origin":646563,"position":5},"title":"Cabinet approves decision to appoint an executive to lead the Tourism Promotion Authority","author":"enterpriseam admin","date":"4 August 2020","format":false,"excerpt":"CABINET WATCH- Cabinet approves decision to appoint an executive to lead the Tourism Promotion Authority: The Tourism Promotion Authority will now be headed by a chief executive appointed by the prime minister after the Madbouly Cabinet approved in its weekly meeting on Wednesday changes to a 1981 presidential decree, according\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/8\/14.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/646563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=646563"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/646563\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/646528"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=646563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=646563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=646563"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=646563"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=646563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}