{"id":646449,"date":"2017-06-14T03:51:28","date_gmt":"2017-06-14T03:51:28","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/"},"modified":"2017-06-14T03:51:28","modified_gmt":"2017-06-14T03:51:28","slug":"egyptair-rips-off-el-al","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/","title":{"rendered":"EgyptAir rips off El Al"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-04\"><\/a> <strong>EgyptAir or its agency have ripped off an ad from Israel\u2019s El Al:<\/strong> It is no surprise that many in the Egyptian media and ad industries take inspiration (for lack of a better word) from abroad. But EgyptAir\u2019s media ad guys took it to a whole new level, jumping on the Israeli\u2019s El Al\u2019s media campaign as if they were founding members of <a href=\"https:\/\/enterprise.press\/stories\/2016\/06\/08\/cheating-scandal-inadvertently-sparks-national-dialogue-over-nature-of-exams-in-egypt\/\">the Shou Ming Cheats Facebook group<\/a>.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=0ZzGsISk2dc&feature=youtu.be\">Our national flag carrier\u2019s ad for its 85th anniversary<\/a> (runtime: 1:02) is a conceptual (and, in places, frame-for-frame) rip-off of an <a href=\"https:\/\/vimeo.com\/156242971\">El Al spot on its North America route<\/a>(runtime: 1:00). When we say \u201cnearly,\u201d we mean that what little originality came into play consisted of a racist African stereotype and a good-looking pilot surrounded by female attendants wearing a shirt he must have borrowed from his 12 year old son.<\/p>\n<p>Has no one at EgyptAir\u2019s agency figured out that the internet exists?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EgyptAir or its agency have ripped off an ad from Israel\u2019s El Al: It is no surprise that many in the Egyptian media and ad industries take inspiration (for lack of a better word) from abroad. But EgyptAir\u2019s media ad guys took it to a whole new level, jumping on the Israeli\u2019s El Al\u2019s media [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":646450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9004],"tags":[72,2388],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-646449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worth-watching","tag-enterpriseam","tag-worth-watching","wpautop","entry"],"acf":{"mongo_id":"898f6aae-b732-41cc-9e9c-a35d3ab33d82","order":"0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2017\/6\/988.jpg","photo_position":"above","related_issue":[646426],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EgyptAir rips off El Al - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EgyptAir rips off El Al\" \/>\n<meta property=\"og:description\" content=\"EgyptAir or its agency have ripped off an ad from Israel\u2019s El Al: It is no surprise that many in the Egyptian media and ad industries take inspiration (for lack of a better word) from abroad. But EgyptAir\u2019s media ad guys took it to a whole new level, jumping on the Israeli\u2019s El Al\u2019s media [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-14T03:51:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2017\/6\/988.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"EgyptAir rips off El Al\",\"datePublished\":\"2017-06-14T03:51:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/\"},\"wordCount\":160,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2017\/6\/988.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM\",\"worth watching\"],\"articleSection\":[\"Worth watching\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/06\/14\/egyptair-rips-off-el-al\/\",\"name\":\"EgyptAir rips off El Al - 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El Sisi, Madbouly, Shaker meet to discuss Dabaa: President Abdel Fattah El Sisi, Prime Minister Moustafa Madbouly, Electricity Minister Mohamed Shaker, and Nuclear Power Plant Authority head Amgad\u2026","rel":"","context":"In &quot;Enterprise+: Last Night\u2019s Talk Shows&quot;","block_context":{"text":"Enterprise+: Last Night\u2019s Talk Shows","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":565565,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/15\/we-watched-all-the-ramadan-ads-to-spare-you-the-pain\/","url_meta":{"origin":646449,"position":1},"title":"We watched all the Ramadan ads to spare you the pain","author":"enterpriseam admin","date":"15 April 2021","format":false,"excerpt":"We watched all these ads so you don\u2019t have to: Love them or hate them, TV ads are a hallmark of Ramadan as the nation\u2019s creative directors cram maximum creativity into 30 days. As with every year, some of these are groundbreaking, some are funny, some of these fall flat,\u2026","rel":"","context":"In &quot;Worth watching&quot;","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/4\/435.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":622777,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/10\/11\/toyota-egypts-new-ad-has-one-real-message-misogyny-sells\/","url_meta":{"origin":646449,"position":2},"title":"Toyota Egypt\u2019s new ad has one real message: Misogyny sells","author":"enterpriseam admin","date":"11 October 2018","format":false,"excerpt":"An English-language Toyota ad has gone viral in Egypt \u2014 and is being slammed for delivering the message that misogyny sells. 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The app also can read taxi meters, Vodafone scratch cards and slew of other items. 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