{"id":645865,"date":"2024-09-30T00:00:00","date_gmt":"2024-09-30T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/09\/30\/what-happens-when-student-athletes-are-allowed-to-monetize-their-brands\/"},"modified":"2024-09-30T00:00:00","modified_gmt":"2024-09-30T00:00:00","slug":"what-happens-when-student-athletes-are-allowed-to-monetize-their-brands","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/09\/30\/what-happens-when-student-athletes-are-allowed-to-monetize-their-brands\/","title":{"rendered":"What happens when student athletes are allowed to monetize their brands?"},"content":{"rendered":"

? ON THE TUBE TONIGHT-
<\/strong>(all times CLT)<\/p>\n

In 2021, a US Supreme Court decision passed a law to let student athletes monetize their <\/strong>name, image, or likeness <\/strong>(NIL) \u2014 previously, they were not allowed to accept sponsorship deals or to advertise products on social media. The Money Game<\/a>, a six-part docuseries, captures the aftermath of this decision.<\/p>\n

(Tap or click the headline above to read this story with all of t<\/strong>he links <\/strong>to external sources.)<\/p>\n

Critics believe that this law means that college sports are now driven by financial gain, <\/strong>instead of for the love of the game.<\/strong> This viewpoint resonates throughout the series, as multiple commentators reflect on the NIL decision, describing it as a \u201cwild west\u201d for college athletics. Coaches are also allowed to profit off their teams, sometimes even making up to USD 10 mn per year.<\/p>\n

The athletes themselves disagree, obviously. <\/strong>Heisman Trophy-winning quarterback Jayden Daniels provided a reminder of the real-world implications of NIL saying \u201cThere\u2019s people that come from nothing, so they gotta take care of their people back home.\u201d Rising stars like gymnast Olivia Dunne and basketball player Angel Reese have since signed six and seven-figure deals, highlighting the life-changing opportunities that NIL gave them. <\/p>\n

WHERE TO WATCH: <\/strong>You can watch The Money Game on Prime Video<\/a> or watch the trailer on YouTube (runtime: 2:22<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

The \u201cwild west\u201d for student athletes<\/p>\n","protected":false},"author":1,"featured_media":645866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9592],"tags":[641,633,1131],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-645865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-recommends-2","tag-enterprise-recommends","tag-enterprisepm","tag-on-the-tube-tonight","wpautop","entry"],"acf":{"mongo_id":"b5df0d65-7761-448f-a3aa-52cb8ba3ec9f","order":"5","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/9\/2018.jpg","photo_position":"above","homepage_title":"","full_issue_title":"","related_issue":[645857],"teaser":"The \u201cwild west\u201d for student athletes","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/9\/.20447178-6351-4e00-89c1-7d43a33b2e7f.mp3"},"yoast_head":"\nWhat happens when student athletes are allowed to monetize their brands? 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ON THE TUBE TONIGHT-(all times CLT) A little bit of cheesiness, based on a true story: If you\u2019re looking for an easy watch that\u2019s sure to work up some emotions, look no further than Netflix\u2019s2 Hearts. The movie tells two love tales about fate bringing four individuals together despite\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":581896,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/23\/cozy-up-with-a-classic-this-weekend\/","url_meta":{"origin":645865,"position":4},"title":"Cozy up with a classic this weekend","author":"enterpriseam admin","date":"23 February 2023","format":false,"excerpt":"? 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