{"id":645660,"date":"2017-07-26T04:14:01","date_gmt":"2017-07-26T04:14:01","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing\/"},"modified":"2017-07-26T04:14:01","modified_gmt":"2017-07-26T04:14:01","slug":"drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing\/","title":{"rendered":"Drop in demand, purchasing power drives food companies to spend more on marketing"},"content":{"rendered":"

The drop in consumer demand and purchasing power due to rising prices is causing food and beverage producers to increase spending on marketing and advertising in order to preserve their market shares, according to a report in Al Borsa<\/a>. Overall demand for food and beverage is down 20-40% y-o-y in 1Q2017, sector analyst Omneya El Hamamy says. El Hamamy explains that the additional marketing costs have been a burden since most manufacturers sales and distribution costs have also risen as a result of the fuel price hikes.<\/p>\n","protected":false},"excerpt":{"rendered":"

The drop in consumer demand and purchasing power due to rising prices is causing food and beverage producers to increase spending on marketing and advertising in order to preserve their market shares, according to a report in Al Borsa. Overall demand for food and beverage is down 20-40% y-o-y in 1Q2017, sector analyst Omneya El […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9309],"tags":[2416,72],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-645660","post","type-post","status-publish","format-standard","hentry","category-basic-materials-commodities","tag-basic-materials-commodities","tag-enterpriseam","wpautop","entry"],"acf":{"mongo_id":"7bbfd2f9-6c9c-495f-acbe-ca16a2fe5090","order":"0","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[645632],"teaser":"","voice_url":""},"yoast_head":"\nDrop in demand, purchasing power drives food companies to spend more on marketing - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drop in demand, purchasing power drives food companies to spend more on marketing\" \/>\n<meta property=\"og:description\" content=\"The drop in consumer demand and purchasing power due to rising prices is causing food and beverage producers to increase spending on marketing and advertising in order to preserve their market shares, according to a report in Al Borsa. Overall demand for food and beverage is down 20-40% y-o-y in 1Q2017, sector analyst Omneya El […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-26T04:14:01+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Drop in demand, purchasing power drives food companies to spend more on marketing\",\"datePublished\":\"2017-07-26T04:14:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing\/\"},\"wordCount\":100,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"Basic Materials + Commodities\",\"EnterpriseAM\"],\"articleSection\":[\"Basic Materials + Commodities\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/26\/drop-in-demand-purchasing-power-drives-food-companies-to-spend-more-on-marketing\/\",\"name\":\"Drop in demand, purchasing power drives food companies to spend more on marketing - 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