{"id":645072,"date":"2017-07-11T04:32:57","date_gmt":"2017-07-11T04:32:57","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/"},"modified":"2017-07-11T04:32:57","modified_gmt":"2017-07-11T04:32:57","slug":"jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/","title":{"rendered":"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020"},"content":{"rendered":"<p><strong>Jumia is expecting e-commerce in Egypt to grow to USD 2.7 bn in 2020<\/strong>, according to <a href=\"https:\/\/alborsanews.com\/2017\/07\/10\/1036514\">Al Borsa<\/a>. The number of Jumia customers who pay by cash decreased to 8% of total customers last year from 98% in 2012, CEO Hesham Safwat says. Market dynamics had played a crucial role in the emergence of e-commerce and its success in Egypt, as 65% of all online shoppers were below the age of 25. A report by PricewaterhouseCoopers, which <a href=\"https:\/\/enterprise.press\/stories\/2017\/07\/10\/the-number-of-online-shoppers-in-the-middle-east-grew-6-between-2013-17\/\">we noted yesterday<\/a>, had estimated that the number of online shoppers in the Middle East grew 6% between 2013-17, with around 29% of Middle East consumers now shopping online each month.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumia is expecting e-commerce in Egypt to grow to USD 2.7 bn in 2020, according to Al Borsa. The number of Jumia customers who pay by cash decreased to 8% of total customers last year from 98% in 2012, CEO Hesham Safwat says. Market dynamics had played a crucial role in the emergence of e-commerce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8572],"tags":[72,2380],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-645072","post","type-post","status-publish","format-standard","hentry","category-speed-round","tag-enterpriseam","tag-speed-round","wpautop","entry"],"acf":{"mongo_id":"a6f643f4-844e-4625-bad1-e5147bcf81de","order":"0","is_powered_by":true,"section_story_id":"1d540895-02b8-4718-852a-26fa8348234d","story_type":"1","photo_url":"","photo_position":"above","related_issue":[645055],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020 - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020\" \/>\n<meta property=\"og:description\" content=\"Jumia is expecting e-commerce in Egypt to grow to USD 2.7 bn in 2020, according to Al Borsa. The number of Jumia customers who pay by cash decreased to 8% of total customers last year from 98% in 2012, CEO Hesham Safwat says. Market dynamics had played a crucial role in the emergence of e-commerce [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-11T04:32:57+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020\",\"datePublished\":\"2017-07-11T04:32:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/\"},\"wordCount\":110,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"EnterpriseAM\",\"SPEED ROUND\"],\"articleSection\":[\"Speed Round\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/\",\"name\":\"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020 - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2017-07-11T04:32:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020 - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/","og_locale":"en_US","og_type":"article","og_title":"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020","og_description":"Jumia is expecting e-commerce in Egypt to grow to USD 2.7 bn in 2020, according to Al Borsa. The number of Jumia customers who pay by cash decreased to 8% of total customers last year from 98% in 2012, CEO Hesham Safwat says. Market dynamics had played a crucial role in the emergence of e-commerce [&hellip;]","og_url":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2017-07-11T04:32:57+00:00","author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020","datePublished":"2017-07-11T04:32:57+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/"},"wordCount":110,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"keywords":["EnterpriseAM","SPEED ROUND"],"articleSection":["Speed Round"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/","url":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/","name":"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020 - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"datePublished":"2017-07-11T04:32:57+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/11\/jumia-expects-e-commerce-in-egypt-to-grow-to-usd-2-7-bn-in-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Jumia expects e-commerce in Egypt to grow to USD 2.7 bn in 2020"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":564813,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/01\/look-out-talabat-and-elmenus-jumia-has-come-out-to-play\/","url_meta":{"origin":645072,"position":0},"title":"Look out, Talabat and Elmenus. Jumia has come out to play","author":"enterpriseam admin","date":"1 March 2021","format":false,"excerpt":"Jumia looks to capitalize on Uber Eats\u2019 Egypt exit: Jumia is planning to expand its food delivery service Jumia Food in Egypt as part of the company\u2019s Africa expansion, co-CEO Sacha Poignonnec tells Bloomberg this morning. Jumia is bullish on food delivery services in Egypt where there is a gap\u2026","rel":"","context":"In &quot;SPEED ROUND: INVESTMENT WATCH&quot;","block_context":{"text":"SPEED ROUND: INVESTMENT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/3\/385.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":594049,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/10\/17\/jumia-to-launch-tech-hub-in-egypt-to-support-its-e-payments-system-jumia-pay\/","url_meta":{"origin":645072,"position":1},"title":"Jumia to launch tech hub in Egypt to support its e-payments system, Jumia Pay","author":"enterpriseam admin","date":"17 October 2019","format":false,"excerpt":"Nigeria-based e-commerce platform Jumia plans to launch a tech hub in Egypt to support its e-payments system Jumia Pay, Jumia Egypt CEO Hesham Safwat said, according to Egypt Today. The tech hub will train a team of developers and engineers to offer technical support so that online payments through Jumia\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":603045,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/04\/14\/jumia-egypt-hopes-ipo-boosts-confidence-and-business\/","url_meta":{"origin":645072,"position":2},"title":"Jumia Egypt hopes IPO boosts confidence and business","author":"enterpriseam admin","date":"14 April 2019","format":false,"excerpt":"EXCLUSIVE- What Jumia\u2019s IPO means for e-commerce in Egypt: Jumia became the first African tech company to list on a major global stock exchange when it concluded a New York IPO on Friday,the company said in a statement (pdf). Jumia raised USD 196 mn after selling 13.5 mn shares at\u2026","rel":"","context":"In &quot;Spotlight&quot;","block_context":{"text":"Spotlight","link":"https:\/\/enterpriseam.com\/egypt\/category\/explainers\/spotlight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/4\/2805.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":623491,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/10\/31\/jumia-execs-to-discuss-e-commerce-tax-with-ict-ministry-officials-this-week\/","url_meta":{"origin":645072,"position":3},"title":"Jumia execs to discuss e-commerce tax with ICT Ministry officials this week","author":"enterpriseam admin","date":"31 October 2018","format":false,"excerpt":"Executives from online retailer Jumia are meeting with ICT Ministry officials this week to discuss the government\u2019s new framework for taxing e-commerce platforms, CEO Hesham Safwat said, according to local news reports. The company will ask that the law \u2014 which is expected to be introduced to the House of\u2026","rel":"","context":"In &quot;Legislation + Policy&quot;","block_context":{"text":"Legislation + Policy","link":"https:\/\/enterpriseam.com\/egypt\/category\/legislation-policy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":645149,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/12\/shipping-companies-hike-prices-for-e-commerce-platforms-by-50-jumia\/","url_meta":{"origin":645072,"position":4},"title":"Shipping companies hike prices for e-commerce platforms by 50%-Jumia","author":"enterpriseam admin","date":"12 July 2017","format":false,"excerpt":"Express shipping companies verbally informed e-commerce platforms last week that they would be raising their prices for customer deliveries by 50% after the recent fuel prices increases, Jumia CEO Hesham Safwat tells Al Mal. Official notice should be sent in a few days\u2019 time, but Jumia will not be passing\u2026","rel":"","context":"In &quot;OTHER BUSINESS NEWS OF INTEREST&quot;","block_context":{"text":"OTHER BUSINESS NEWS OF INTEREST","link":"https:\/\/enterpriseam.com\/egypt\/category\/other-business-news-of-interest\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":604460,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/12\/04\/jumia-black-friday-sales-jump-280-in-2018-compared-to-2017\/","url_meta":{"origin":645072,"position":5},"title":"Jumia Black Friday sales jump 280% in 2018 compared to 2017","author":"enterpriseam admin","date":"4 December 2018","format":false,"excerpt":"FACT OF THE MORNING- We love e-commerce. Jumia\u2019s Black Friday sales grew 280% this year compared to 2017, helping drive 180% sales growth at the platform this year, CEO Hesham Safwat told Enterprise. Top sellers this year included mobile phones, home appliances, beauty and baby products and fast-moving consumer goods,\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/645072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=645072"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/645072\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/645055"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=645072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=645072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=645072"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=645072"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=645072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}