{"id":643931,"date":"2024-09-17T00:00:00","date_gmt":"2024-09-17T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/09\/17\/the-future-of-coffee-is-here-and-its-beanless\/"},"modified":"2024-09-17T00:00:00","modified_gmt":"2024-09-17T00:00:00","slug":"the-future-of-coffee-is-here-and-its-beanless","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/09\/17\/the-future-of-coffee-is-here-and-its-beanless\/","title":{"rendered":"The future of coffee is here, and it\u2019s beanless"},"content":{"rendered":"<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>I\u2019ll have a black coffee, please. Hold the beans.<\/strong> It may be time to start rethinking the sustainability and ethics of a traditional brew. Beanless coffee startups have the gargantuan task of convincing mns of java enthusiasts to let go of their daily pick-me-ups, but surprisingly, these <a target=\"_blank\" href=\"https:\/\/www.bbc.com\/news\/articles\/c4gv0rvx0dvo\" style=\"\" rel=\"noopener\">alternatives<\/a> seem to be making their way around the world.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">(<strong>Tap or click the headline above to read this story with all of the links <\/strong>to external sources.)<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>You might not need to give up the taste or the caffeine to save the turtles.<\/strong> Traditional coffee cultivation is the sixth largest cause for deforestation, says the <a target=\"_blank\" href=\"https:\/\/wwfeu.awsassets.panda.org\/downloads\/stepping_up___the_continuing_impact_of_eu_consumption_on_nature_worldwide_fullreport_low_res.pdf\" style=\"\" rel=\"noopener\">WFF<\/a>. While startups like <a target=\"_blank\" href=\"https:\/\/www.atomocoffee.com\/\" style=\"\" rel=\"noopener\">Atomo<\/a> want to revolutionize the world of brewed coffee, they also intend to replicate the flavor and the kick that comes along with it\u2026 just with less damage to the environment.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>Your wallet might thank you. <\/strong>If the business scales up, this could end up being a cheaper alternative, which is great considering coffee prices are reaching <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/ba65e510-941e-4cdc-ba60-52b4b4c8d0a0?accessToken=zwAGII6Ug6_YkdO6ZeUQlB5M3NO6YFK0tMjQoA.MEYCIQCBpFlKI2L2lfkIx36prPGUs6CkJU5WQP_fkdYkvKHpCwIhAOqO0A9q9VVImgTWhOJXo-p9FhYmG4wN0YiJzGKwscJv&sharetype=gift&token=f8ad947e-80c1-44fa-b006-ff88bdb035d9\" style=\"\" rel=\"noopener\">record highs<\/a>. This is a long term plan, as beanless alternatives currently cost slightly more than conventional brews \u2014 an additional USD 0.5 per cup.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>What is beanless coffee anyway? <\/strong>The ingredients list includes date seeds, seeds from ram\u00f3n \u2014 a coffee-like nut historically roasted by the Maya \u2014, sunflower seed extract, fructose, pea protein, millet, lemon, guava, fenugreek seeds, caffeine, and baking soda.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The concept is spreading. <\/strong>Atomo is currently sold in 70 US coffee shops, five years after its launch. <a target=\"_blank\" href=\"https:\/\/northern-wonder.com\/\" style=\"\" rel=\"noopener\">Northern Wonder<\/a>, a Dutch bean-free startup, is being sold in supermarkets in the Netherlands and Switzerland. Singapore-based <a target=\"_blank\" href=\"https:\/\/www.prefer.coffee\/\" style=\"\" rel=\"noopener\">Prefer<\/a> and San Francisco's <a target=\"_blank\" href=\"https:\/\/drinkminuscoffee.com\/\" style=\"\" rel=\"noopener\">Minus<\/a> are also making their mark on the coffee industry. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>A coffee-er alternative: <\/strong>Finnish researchers have also demonstrated <a target=\"_blank\" href=\"https:\/\/www.vttresearch.com\/en\/news-and-ideas\/sustainable-coffee-grown-finland-land-drinks-most-coffee-capita-produces-its-first\" style=\"\" rel=\"noopener\">proof of concept<\/a> for cell-based coffee. This refers to cups of joe made from cells extracted from coffee plants. They are now pushing to accelerate its <a target=\"_blank\" href=\"https:\/\/www.vttresearch.com\/en\/news-and-ideas\/scientists-finland-release-recipe-lab-grown-coffee-accelerate-creation-new-coffee\" style=\"\" rel=\"noopener\">commercialisation<\/a>. Swiss-based <a target=\"_blank\" href=\"https:\/\/www.foodbrewer.com\/\" style=\"\" rel=\"noopener\">Foodbrewer<\/a> and US-based California <a target=\"_blank\" href=\"https:\/\/eatcultured.com\/products\/cultured-coffee\" style=\"\" rel=\"noopener\">Cultured<\/a> are among the startups racing to do the same. <\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\">\n<hr style=\"height:2px;border-width:0;color:gray;background-color:gray\">\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"> <strong>AI may be smart, but it\u2019s harming the planet: <\/strong>Google, Microsoft, Meta and Apple try to tout themselves as  <a target=\"_blank\" href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/3ceee0ca-522d-4aab-8ae8-b498b989dcfa\/%253cmark%253egreenwashing%253c%2Fmark%253e:-how-companies-use-going-green-to-offer-customers-less-and-cut-costs\" style=\"\" rel=\"noopener\">eco-warriors<\/a>  of the digital age by using recyclable packaging and boasting carbon neutrality. But the ugly truth is that emissions from their AI data centers \u2014 a critical tool for powering this technology \u2014 are 662% higher than reported, which could put the companies\u2019 environmental pledges to the test, <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/technology\/2024\/sep\/15\/data-center-gas-emissions-tech\" style=\"\" rel=\"noopener\">The Guardian<\/a> reports.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>The bigger and smarter AI gets, the more energy it needs: <\/strong>Your personal data is stored not in the cloud but in a server \u2014 a hefty piece of machinery. To maintain that data, it needs to constantly be fed large amounts of energy, which is then expended as emissions. As AI starts to become more sophisticated and complex, the more information it needs to store. There are hundreds of thousands of servers working all day and night to understand your requests or predict your next binge-watch \u2014 leading to the overconsumption of energy.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>To keep their eco-cred in check, companies often rely on renewable energy certifications <\/strong><strong>\u2014 that they purchase. <\/strong>These bootleg certificates are a way to feign the use of renewable energy even if their data centers are still plugged into fossil fuel-powered grids. Taking that into account, The Guardian was able to determine that between 2020 and 2022, emissions were seven times higher than what was officially reported.<\/p>\n<p style=\"padding:0;margin:0;line-height:1.15;orphans:2;widows:2;text-align:left\"><strong>But wait, the situation gets trickier: <\/strong>Data centers already accounted for up to <a target=\"_blank\" href=\"https:\/\/www.iea.org\/energy-system\/buildings\/data-centres-and-data-transmission-networks\" style=\"\" rel=\"noopener\">1.5%<\/a> of global electricity use in 2022, a number that is expected to rise. AI models, like our friend <a target=\"_blank\" href=\"https:\/\/openai.com\/chatgpt\/\" style=\"\" rel=\"noopener\">ChatGPT<\/a>, need way more energy than other cloud applications \u2014 which pushes its expected power demand, and will eventually suck up to <a target=\"_blank\" href=\"https:\/\/www.goldmansachs.com\/insights\/articles\/AI-poised-to-drive-160-increase-in-power-demand\" style=\"\" rel=\"noopener\">160% of today\u2019s energy<\/a> by 2030. Despite this, companies are still relying on market-based emissions calculations that downplay their true impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ll have a black coffee, please. Hold the beans.<\/p>\n","protected":false},"author":1,"featured_media":643932,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,900,638],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-643931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-food-and-beverage","tag-for-your-commute","wpautop","entry"],"acf":{"mongo_id":"20575d33-6fb5-4af9-9e53-20c5897ebdcc","order":"3","is_powered_by":false,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/9\/1302.jpg","photo_position":"below","homepage_title":"","full_issue_title":"","related_issue":[643926],"teaser":"I\u2019ll have a black coffee, please. Hold the beans.","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/9\/.21533a16-b991-4182-a98c-9585a1246d46.mp3"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The future of coffee is here, and it\u2019s beanless - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2024\/09\/17\/the-future-of-coffee-is-here-and-its-beanless\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of coffee is here, and it\u2019s beanless\" \/>\n<meta property=\"og:description\" content=\"I\u2019ll have a black coffee, please. 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