{"id":643288,"date":"2024-09-05T00:00:00","date_gmt":"2024-09-05T00:00:00","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2024\/09\/05\/my-morning-routine-jaeyung-kwon-co-founder-of-museeum\/"},"modified":"2024-09-05T00:00:00","modified_gmt":"2024-09-05T00:00:00","slug":"my-morning-routine-jaeyung-kwon-co-founder-of-museeum","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2024\/09\/05\/my-morning-routine-jaeyung-kwon-co-founder-of-museeum\/","title":{"rendered":"My Morning Routine: Jaeyung Kwon, co-founder of Museeum"},"content":{"rendered":"

Jaeyung Kwon, co-founder of Museeum: <\/strong>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Jaeyung Kwon (LinkedIn<\/a>), co-founder of Museeum<\/a>.<\/p>\n

My name is Jaeyung Kwon, co-founder of Museeum. <\/strong>I am a mother of two, Hana and Soraya.I used to be an investment banker for JP Morgan in London before I settled in Cairo. We never really formally decided on job titles, but I\u2019d say I\u2019m the finance director of the company and my co-founder Indjy Taher is the creative director. Our company is a retail management company specializing in the gift shops of different heritage destinations, including the Grand Egyptian Museum.<\/p>\n

As you can tell from my background, I\u2019m really big on numbers and data.<\/strong> I\u2019m usually looking at the fair value that we\u2019re creating for both suppliers and our clients \u2014 that is, the people who buy our products \u2014 and also just doing a lot of analysis around the kind of merchandise that is most impactful for our clients, who are usually tourists given that we are a cultural kind of destination curator. But there\u2019s also the cultural traveler, there's the Egyptophile traveler, there's the academic, and there\u2019s the tourist who\u2019s just here for a selfie \u2014 so even within that one category of customer, there\u2019s plenty to think about. My partnership with my co-founder is highly collaborative \u2014 especially now where it\u2019s more of a design house, with the creative director wanting one thing and I have to figure out the numbers to make it happen. <\/p>\n

As a foreigner who came to Egypt ten years ago<\/strong>, I always struggled with the disconnect between the beauty of Egypt\u2019s historic destinations and artifacts and the limited selection of souvenirs and merch that you can get from these destinations. Many of the things you get aren\u2019t made in Egypt and they don\u2019t really help you cherish the memory from these visits. It never felt like they carried the depth of the impact these visits had on me. So the basic question was, why don\u2019t we have something amazing? So when I was brought in to curate a selection for the GEM shop, it was really important for me that everything had to be made in Egypt. <\/p>\n

Then one day, I walked into a store in Zamalek, where I would bump into my current<\/strong> co-founder<\/strong> \u2014 and she was already doing exactly what I was thinking about on a smaller scale. So I asked her if she was interested in partnering up, and she was fortunately on board.<\/p>\n

One trend I\u2019ve noticed in the culture\/heritage merchandise market is a change in how we<\/strong> talk about income generation.<\/strong> Traditionally, talking openly about income generation and innovation was considered taboo, despite it being such an important part of the business. I personally try to read up a lot on industry wholesale reports and try to push the team\u2019s focus towards what is \u201chot\u201d and what can sell. Buying local and being sustainable has been a trend for some time now, and nostalgia is another trend that we\u2019re trying to capitalize on. We don\u2019t necessarily follow every trend, but incorporating some of these into our merchandise mix makes the overall collection feel more contemporary, and I think customers appreciate that.<\/p>\n

I\u2019m usually up around 6am<\/strong>, just in time to get my two daughters ready for school. Once I put them on the school bus, that\u2019s when my morning starts. That\u2019s when I read EnterpriseAM Egypt while scrolling through it with my morning coffee. Then I\u2019m usually in the office at around 8:30am to get started with work. I pick up my girls from school around 4pm, and I stay with them till their bed time. Sometimes if I have a lot of work to do, I\u2019ll do it in the evening after the kids fall asleep.<\/p>\n

My work days are never the same.<\/strong> Some days it's back-to-back calls with different partners, trying to get a more structured legal framework around our partnership, for example, and some days revolve around deep diving into how the operations are doing and getting into the nitty gritty of everything. Sometimes it\u2019s a very relaxing day for me, but not for my partner, especially when we\u2019re in the process of selecting what would work best and what wouldn't after receiving the initial samples, so everyday is very different at work. My team relies on me a lot for the financial input, the data input, and the operations input. So yeah, it's pretty busy and it takes me to very different places everyday, which I find interesting and fascinating. <\/p>\n

The one constant in my day is my morning coffee<\/strong> and my afternoon Korean soap opera. After I put the kids to bed, I spend about an hour catching up with the latest Korean soap that\u2019s out there. That\u2019s how I stay connected with my own culture. <\/p>\n

Another constant I have are my Monday catch ups.<\/strong> My husband and I have this system where we don\u2019t make plans to meet up with people on Thursday or Friday, when people usually meet up. This raises some eyebrows among our friends \u2014 but the way we see it, nobody's tired from a week's worth of work when you go out on Monday. And with this system we manage to keep up with at least 52 different friends throughout the year. I\u2019m a person who prefers meaningful, one-on-one catch ups, and I think this method facilitates that for us.<\/p>\n

How I stay focused and organized? For me, everything stems from a spreadsheet.<\/strong> I think since my career in banking, I tend to see everything in data and in spreadsheets. Everything from my daughters\u2019 school schedules to my meetings, it\u2019s all in a spreadsheet on my phone \u2014 or if a week is particularly busy, it\u2019s on a spreadsheet that I\u2019ll have printed out in front of me. I\u2019m generally a very organized person, I\u2019m one of those people who don\u2019t really need to snooze their alarms to wake up. If I have to be up at 6am, then 6am it is. <\/p>\n

Becoming a business owner in Egypt is more than I ever thought I\u2019d be doing.<\/strong> I used to work for a bunch of big organizations like IBM, JP Morgan, Lehman Brothers \u2014 organizations that always have structure. I always considered myself a person who\u2019s good at executing ideas rather than being the person with the ideas. So this is uncharted territory for me, both in terms of being an entrepreneur, and doing so in a country where I may not have as many connections and networks, and without being fluent in the language. So working on this project and making sure that we achieve the vision we\u2019ve set out is what\u2019s next for me.<\/p>\n

It\u2019s really all about showcasing what Egypt can do<\/strong>, the impact that Egyptian artisans and handicrafts can have, and showcasing the work of these artists properly and making it interesting for foreigners. We want to be a conduit for bringing this work to the forefront of quality and design.<\/p>\n

One thing I learned working in investment banking is you don\u2019t get a work-life balance<\/strong> unless you actively plan it.<\/strong> You have to manage your life that way, and you have to be determined to have it. It's so easy to just carry on working and try to finish everything you have to do, but sometimes I think it's good to pause \u2014 and for me, that 3 hour pause I take between 4-7pm is almost like my medicine to carry on with work the next day. <\/p>\n

At home, my bookshelf is kind of separate from everyone else\u2019s.<\/strong> I\u2019m a big fan of business books and stuff with a lot of numbers \u2014 books that are logical and straightforward, so to speak. The Power of Habit<\/a> is one I really like. Generally, I try to really practice what I read from books like that. As for TV shows, I\u2019d recommend a Korean medical drama called Hospital Playlist<\/a>. If I have one podcast to recommend, it would be an Egyptian podcast called What I Did Next<\/a> by Malak Fouad.<\/p>\n

The best piece of advice I ever got came from my father.<\/strong> When I was first starting my career, he said \u201cbe proud enough to ask questions, be humble enough to accept help.\u201d I think one of the things my team finds refreshing is that when I don\u2019t know something, I just ask for help. I don\u2019t assume I know everything, and there\u2019s a lot of things both in this business and in life where it\u2019s better to get other people\u2019s opinions on things. So it\u2019s asking questions, and doing it with your head held high.<\/p>\n","protected":false},"excerpt":{"rendered":"

When I was brought in to curate a selection for the GEM shop, it was really important for me that everything had to be made in Egypt<\/p>\n","protected":false},"author":1,"featured_media":643289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,395,387,338],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-643288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-grand-egyptian-museum","tag-my-morning-routine","tag-retail","wpautop","entry"],"acf":{"mongo_id":"bea9d6d4-4094-432b-a61a-85f622266969","order":"14","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2024\/9\/316.jpg","photo_position":"above","homepage_title":"Jaeyung Kwon, co-founder of Museeum","full_issue_title":"My Morning Routine: Jaeyung Kwon, co-founder of Museeum","related_issue":[643264],"teaser":"When I was brought in to curate a selection for the GEM shop, it was really important for me that everything had to be made in Egypt","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/9\/.adae23cd-214b-4c8b-8048-c0395bf88d79.mp3"},"yoast_head":"\nMy Morning Routine: Jaeyung Kwon, co-founder of Museeum - 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